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How Mich Would You Pay for This List?

by nicolasmd2112
10 replies
Ok, I'm trying to figure out the cash value of my list and the information on it. If I ever were to sell it in the future, how much should I sell it for? How much would YOU pay for it? Here are the details...

• 100 Subs.
• Subs from: U.S., U.K., India, Austrailia, Canada, & New Zealand
• Acquired through means of PPC.
• Subscribed to list through a double opt-in process.
• List untouched (Never mailed to).
• Subs know they're on a list.
• List targeted in the MMO and IM niche.

I wanted to sell a list like this for $50, or $0.50 per opt-in. Is this too pricy, or not pricy enough? Please let me know what you think.
#list #mich #pay
  • Profile picture of the author Gambino
    Originally Posted by nicolasmd2112 View Post

    Ok, I'm trying to figure out the cash value of my list and the information on it. If I ever were to sell it in the future, how much should I sell it for? How much would YOU pay for it? Here are the details...

    • 100 Subs.
    • Subs from: U.S., U.K., India, Austrailia, Canada, & New Zealand
    • Acquired through means of PPC.
    • Subscribed to list through a double opt-in process.
    • List untouched (Never mailed to).
    • Subs know they're on a list.
    • List targeted in the MMO and IM niche.

    I wanted to sell a list like this for $50, or $0.50 per opt-in. Is this too pricy, or not pricy enough? Please let me know what you think.
    Probably $0 for me but how long have they been on the list? IMO it's more about the relationship and I'd be concerned that the opt-ins out opt-out once they start getting mailed to if it's been stale.
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  • Profile picture of the author Greedy
    I would ask what does the opt-in page look like?

    How responsive is the list?

    Why are you not mailing them personally?

    Have you mailed them at all?

    Those my first questions that come to mind.
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    • Profile picture of the author Alex Mensah
      Originally Posted by Greedy View Post

      I would ask what does the opt-in page look like?

      How responsive is the list?

      Why are you not mailing them personally?

      Have you mailed them at all?

      Those my first questions that come to mind.
      how many clicks do you get per mailing, are they buyers etc?
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      • Profile picture of the author THK
        Originally Posted by Greedy View Post

        ...

        How responsive is the list?

        ...

        Have you mailed them at all?

        ....
        Originally Posted by Alex Mensah View Post

        how many clicks do you get per mailing, are they buyers etc?
        Just wanted to point out the answer in the original post-

        Originally Posted by nicolasmd2112 View Post

        ...

        • List untouched (Never mailed to).

        ...
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  • Profile picture of the author twister85
    Probably $-19 For a one month subscription of aweber just to test the list that would be worthless even if you give it away free.

    Reason: The traffic source is PPC means the people are just paid for clicking and probably opting in your list. now lets come to the size which is 100. so even if the PPC ad was targeted ( lets say IM niche ), after you mail them there might be a few or no response from the list at all! and even if its 5% open rate then the conversion becomes zero. Does it worth it?

    I'am not saying you'll not get any sales but yes maybe around next Christmas by luck!
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  • Profile picture of the author CyberAlien
    What's your conversion rate for the list and what's the price range of the products that you're selling them?
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    • Profile picture of the author Richard Van
      Originally Posted by Chase Watts View Post

      What's your conversion rate for the list and what's the price range of the products that you're selling them?
      They've never been mailed.

      I'm surprised no ones mentioned this next point...

      Are the people on the list aware and happy that you may well sell there details to someone you have no idea about?

      If no, I wouldn't touch it if you paid me. I'm also assuming it is a "no" as you mention double opt in (confirmed opt in) so I assume you use an auto responder.

      Unless they're super targeted buyers, 100 is rather small and the fact they've never been mailed could well mean you'll get a fair few unsubscribes when you do actually mail them.
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      Wibble, bark, my old man's a mushroom etc...

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  • Profile picture of the author Shaolinsteve
    Here's my concerns...

    100 subs is hardly anything (more than most) but still not worth considering to try and sell because no one would spend that much money on a list without any results.

    If they haven't been emailed too, the time when you do email them, you're unable to provide any details about how responsive the list is which is probably most important. You could have a list of buyers, a list of freebie seekers etc, but if they're un-responsive then it's pointless in my opinion.

    You said subs know they're on the list, well obviously if they double opted in to something but without contacting them on a regular basis I don't understand how this would be appealing to anyone.


    A list is a marketers way of communicating and even their entire business can be relied on a list. Why not use it to make the list bigger? I personally don't see any value in this but I hope something works out for you.
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    • Profile picture of the author Alexa Smith
      Banned
      I wouldn't pay a penny for it.

      I'm not trying to criticise but to prompt you to appreciate that it may have no value to anyone else. Nothing devalues a list like selling it. I mean this very literally: the process of selling it actually makes it worth much less. Think about it: the value is in the relationships between the list-builder and the subscribers, and the extent to which they trust her/him.

      A purchaser doesn't have one!

      And what about the legal problems? Are they all people who have given permission to be "sold" to someone else? If they haven't, how are they going to react, and what does that make them worth?

      And on top of all that, a list that's never been mailed is close-to-worthless anyway, more or less by definition.

      Originally Posted by nicolasmd2112 View Post

      I wanted to sell a list like this for $50
      You want to sell it (if that were legal, or acceptable in many other ways) for more per email address than people pay for clicks, in this niche, from targeted solo ads?! With no idea even what the open rate is, let alone the click-through rate?! How realistic can that be, Nicolas? "Good luck with that!"
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    • Profile picture of the author James Clark
      To the OP. I wouldn't pay anything
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