Email Marketing: The craziest unsub page ever!.

by JRP

Posted: 11 years ago 20 replies

INTERNET MARKETING

Showing you care EVEN when people opt out of your email list makes an impression. I've un-subbed from a lot of email lists in the past decade but I've yet to see something like this after the fact.

Either someone has too much time on their hands or they want to demonstrate a genuine appreciation. Either way I think it's cool. I'm more interested in what you folks think.

See the 52 second email break up video from hubspot on this page

I think it's cool not just because its funny, but because it does step them away from the pack and leave you with a better taste in your mouth at a time when your opinion of them is the lowest - when you've just left them.

I think its smart marketing.

So what do you think?

Over the top or right on spot?

#craziest #email #marketing #page #unsub

Social App Zone 11 years ago

Classic!!! and I bet you could get somebody on Fiverr to do something like that for you.

Probably not a creepy guy...
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Raydal

11 years ago

It's interesting for sure but I 'm not certain what marketing purpose
it serves since people see this AFTER they unsubscribed. Would they
subscribe again to unsubscribe so they can see the message again?

It is funny for sure.

-Ray Edwards

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operationbob 11 years ago

That is awesome! If I were unsubscribing, I probably wouldn't bother clicking the play button on the video, but if I did, I'd be tempted to sign back up. Maybe the marketing angle is to endear you enough to hook up with them via one of the social media icons so they don't lose your potential business altogether.
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Alex Mensah

11 years ago

Originally Posted by Raydal

I probably would lol

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Gambino 11 years ago

I don't think it's a bad idea. Worst case scenario they unsubscribe and don't opt to follow you on another platform. Maybe a few people will change their mind and resubscribe. But, I would think they pick up at least a few unsubscribes on another platform.
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dcmarketer 11 years ago

Ha. Forget what I originally posted. Didn't even see there was a video.

Yeah, it's pretty good.

The AppSumo one is pretty good too and still worth a look. You'll have to sub and unsub if you want to see it...

http://www.appsumo.com

Best...

Duncan Carver
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rmolina88 11 years ago

Dare I click on the play button for that video?

Curiousity will eventually get the better of me...
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- PCH 11 years ago
  
  So funny,
  
  that guy is a born winner. He has what it takes imho. He created a real 'no-hard-feelings' feel-good moment out of someones desire to get away from him asap.
  
  Boy, I wish I was as good as him
  
  Thanks
  
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Donowhy 11 years ago

This is great!
It would certainly make me think twice about finalizing that unsub
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WillR 11 years ago

I don't know.

If people don't want to be on your list is it really worth trying to save them?

I'd rather just have people who want to be on my list.
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- AndrewCavanagh 11 years ago
  
  People do unsubscribe for all kinds of reasons and
  some could just be unsubscribing to a lot of lists
  because they're getting too much email (for example).
  
  I think an exit offer of some kind is probably a good
  idea (they're going anyway).
  
  But the tone of that offer is going to be important.
  
  If they're pissed at you for something you wrote a
  video like this is probably going to make it worse.
  
  If they're unsubscribing for reasons that aren't
  directly related to you or your emails and if the
  tone of your emails and content matches this
  video then it's probably a great idea.
  
  Kindest regards,
  Andrew Cavanagh
  
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  AndrewCavanagh 11 years ago
  
  One other interesting idea.
  
  If you give them some options as to why they're
  unsubscribing you might be able to get them to
  subscribe to something that's more appropriate
  for them.
  
  For example:
  
  Too many emails? Join our one email a month list or
  our one email a fortnight list.
  
  Looking for a different type of information?
  Check the list below for other marketers we
  recommend and their specialities.
  
  Kindest regards,
  Andrew Cavanagh
  
  Thanks
  
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  substance 11 years ago
  
  LOL that will definitely make me laugh.. Haha! if I come across it.
  
  A guy sobbing will be a nice trick too to get your potential unsubs back..
  
  Thanks
  
  1 reply
  
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  David Burnett 11 years ago
  
  Thats pretty funny made me laugh for sure. I would make that video autoplay though because if I unsubscribed I wouldn't go click play.
  
  I wonder if he gets some people to come back just because of that I know I probably would.
  
  Thanks
  
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Jesus Perez 11 years ago

You guys have seen Groupon's right?

A Brilliant Unsubscribe Page from Groupon -...
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- 2 replies
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- Shaun OReilly 11 years ago
  
  When someone unsubscribes from your list there are
  many possible reasons for them doing that.
  
  Enter the conversation that's likely already going on in
  their head and then create an unsubscribe page that
  shows empathy with them and create an appropriate
  response.
  
  I think the HubSpot unsubscribe page is a good idea
  and they're NOT asking you to re-join their list: They're
  making a different offer to ask you to connect with
  them on social media (which may then lead you to
  rejoin their list at a later date).
  
  However, I'm not too keen on the HubSpot video as
  it comes across to me as insincere.
  
  When someone unsubscribes from your list, they're
  effectively saying... "I don't want to hear from you
  in the way that you're currently communicating with
  me."
  
  So, offer them a different way to continue the
  relationship with you.
  
  E.g. Different channels, different e-mail frequency,
  different format, different subject or even a feedback
  form for them to let you know their reasons for leaving.
  
  Then let the recent unsubscriber decide if they'd like
  to leave for good or start in a new way.
  
  If you have a more empathetic unsubscribe page, at
  least you'll leave a good impression on the way out
  OR refresh and continue the relationship.
  
  It's better than having some banal "You have been
  unsubscribed" message that most other people have.
  
  Dedicated to mutual success,
  
  Shaun
  
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  .
  
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- CyberAlien 11 years ago
  
  Originally Posted by Jesus Perez
  
  You guys have seen Groupon's right?
  
  A Brilliant Unsubscribe Page from Groupon - YouTube
  
  Lol that video is awesome! I may subscribe just to go through the process of unsubscribing lol
  
  Thanks
  
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nicholasb 11 years ago

I wonder how many people actually go back and subscribe after seeing it
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- Orhan Alparslan 11 years ago
  
  haha this is great! I think if you let a hot chick do the video the results would be even greater
  
  Thanks
  
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John Romaine 11 years ago

This has been making the rounds everywhere.

His traffic stats are going to be all over the place - lol.
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