What Are the Key Ingredients to a Successful Membership Site

foxpro9 · 05-02-2009, 07:10 PM

I was looking for some feedback on how to run a successful membership website.

More specifically -

1. What are the key ingredients to a successful membership website?
2. How do you find the price that people are willing to pay?
3. What kind of motivators would be essential [ie.. bonuses, OTO's]

Any input will be great.

I'll use the following site as an example:

The Best Business Building Strategies

Thanks,

Brett

artwebster · 05-03-2009, 12:20 AM

Imagine that you are a member - what would you want and what would you pay you for what you are willing to offer?

Once you think like a member and act like a member you will know what the key ingredients are. A membership site for colonic irrigation specialists would have a whole set of different parameters than a membership site for internet marketers, for example.

Kirk Ward · 05-03-2009, 12:25 AM

Quote:

Originally Posted by artwebster

snip ...

A membership site for colonic irrigation specialists would have a whole set of different parameters than a membership site for internet marketers, for example.

Art,

I think that is one of the best analogies I've heard in years.

Kirk

Mohammad Afaq · 05-03-2009, 12:29 AM

What I believe about membership sites is that you should provide the value and people would buy it. It's not that people won't buy your product if it's too expensive. If you can give the value then they would buy it.

Source of this is Mike Filsaime's butterfly marketing manuscript.

JeffLam · 05-03-2009, 05:16 AM

To provide continous good service and products to your members month after month.

affenpinscher · 05-03-2009, 04:51 PM

Time Saver
Active discussion board (e.g., Warrior Forum has a paid forum)

I work for a Fortune 500 company and we have numerous memberships
that do nothing but save our employees time so they don't have to
gather all the data themselves. For example, one website does nothing
but scour the commodity markets for the current price of a particular
metal that we must have. Another collects all the current case law
and legislation on a niche in maritime law.

I realize the above examples may seem arcane to what you're doing but
the point is if you can save someone a lot of time on a subject that
rings a bell with them, you can make money.

05-02-2009, 07:10 PM	#1
foxpro9 Active Warrior Join Date: Apr 2008 Location: , , USA. Posts: 40 Thanks: 1 Thanked 0 Times in 0 Posts Social Networking	What Are the Key Ingredients to a Successful Membership Site I was looking for some feedback on how to run a successful membership website. More specifically - 1. What are the key ingredients to a successful membership website? 2. How do you find the price that people are willing to pay? 3. What kind of motivators would be essential [ie.. bonuses, OTO's] Any input will be great. I'll use the following site as an example: The Best Business Building Strategies Thanks, Brett
	Brett Schaefer http://www.seomagnet.org

05-03-2009, 12:20 AM	#2
artwebster Brutal honesty's me Join Date: Sep 2008 Location: Coín, Spain Posts: 1,032 Blog Entries: 4 Thanks: 33 Thanked 251 Times in 138 Posts Social Networking Contact Info	Re: What Are the Key Ingredients to a Successful Membership Site Imagine that you are a member - what would you want and what would you pay you for what you are willing to offer? Once you think like a member and act like a member you will know what the key ingredients are. A membership site for colonic irrigation specialists would have a whole set of different parameters than a membership site for internet marketers, for example.
	You might not like what I say - but I believe it. Build it, make money, then build some more Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

05-03-2009, 12:29 AM	#4
Mohammad Afaq Senior Warrior Member War Room Member Join Date: May 2009 Location: USA Posts: 2,036 Blog Entries: 1 Thanks: 685 Thanked 486 Times in 293 Posts Social Networking Contact Info	Re: What Are the Key Ingredients to a Successful Membership Site What I believe about membership sites is that you should provide the value and people would buy it. It's not that people won't buy your product if it's too expensive. If you can give the value then they would buy it. Source of this is Mike Filsaime's butterfly marketing manuscript.

05-03-2009, 05:16 AM	#5
JeffLam Entrepreneur War Room Member Join Date: May 2009 Location: Singapore Posts: 573 Thanks: 128 Thanked 53 Times in 44 Posts Social Networking Contact Info	Re: What Are the Key Ingredients to a Successful Membership Site To provide continous good service and products to your members month after month.

05-03-2009, 04:51 PM	#6
affenpinscher HyperActive Warrior War Room Member Join Date: Aug 2007 Location: , , USA. Posts: 161 Thanks: 80 Thanked 10 Times in 8 Posts	Re: What Are the Key Ingredients to a Successful Membership Site Time Saver Active discussion board (e.g., Warrior Forum has a paid forum) I work for a Fortune 500 company and we have numerous memberships that do nothing but save our employees time so they don't have to gather all the data themselves. For example, one website does nothing but scour the commodity markets for the current price of a particular metal that we must have. Another collects all the current case law and legislation on a niche in maritime law. I realize the above examples may seem arcane to what you're doing but the point is if you can save someone a lot of time on a subject that rings a bell with them, you can make money.