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Old 05-03-2009, 12:36 AM   #1
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Default Move Over Google The New Kid is Coming

I found this very interesting to say the least.

An invention that could change the internet for ever - News, Gadgets & Tech - The Independent

How will this impact your marketing strategies ?


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Old 05-03-2009, 12:41 AM   #2
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Default Re: Move Over Google The New Kid is Coming

Remember the big hoopla and the hush-hush that surrounded the invention of the Segway? The language that was flying around about that before it came out sounds for all the world like the language in this article. The Segway was supposed to "Revolutionize our cities" and all that. Nowadays...you don't see very many people on those things, that's for sure.

Anyway, people are creatures of habit and don't really like change. If Google works quite well for them, I suspect it will be a little difficult for another Search Engine to take over the major portion of the market share. But I guess we'll see.

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Old 05-03-2009, 12:48 AM   #3
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Default Re: Move Over Google The New Kid is Coming

Its never how good the product is unfortunately but who is behind the marketing and the income model.

Macintosh was always the better product but Bill was just a better marketer. In fact when Mac was going down the gurgler it was Bill who was invited to come in and turn it around to the horror of the investors.

So I guess time will tell if they have the ability to market and monetize.

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Old 05-03-2009, 12:49 AM   #4
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Default Re: Move Over Google The New Kid is Coming

When grandmothers use the term "Google it" it seems all but 'a lock' on the industry.

That being said, I'd LOVE to see some REAL competition out there...

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Old 05-03-2009, 12:58 AM   #5
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Default Re: Move Over Google The New Kid is Coming

I mean you are talking about google having to move over.

To be honest it seems like Google is going to be owning everything here soon. I mean if you have no noticed anything that has came out and was huge and drew alot of people into, Google either got a piece of the pie, or bought it out all together.

With this being developed at a University, you can almost bet, that if Google has any fear of it, or if it is going to be as big as anticipated that Google will buy it out just as they Did YouTube and tried to with Facebook.

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Old 05-03-2009, 01:05 AM   #6
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Default Re: Move Over Google The New Kid is Coming

It wasn't really that long ago that we were all yahooing everything - so anything is possible.

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Old 05-03-2009, 01:34 AM   #7
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Default Re: Move Over Google The New Kid is Coming

Its Joshua or "the turk"

She did what?
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Old 05-03-2009, 01:40 AM   #8
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Default Re: Move Over Google The New Kid is Coming

It is a very interesting article. Thanks for sharing that. My thoughts are that Google is going to be very tough to take down, although anything is possible. I do have a hard time hearing people say just: "Wolfram Alpha It!"

If they do want to compete with Google they need a catchy name like Google, Yahoo, eBay, Twitter, etc. Wolfram Alpha just won't get people excited.

If it really does what the article says though it sounds like a great place to me to start researching articles and niches online!

It is good that you are staying on top of these things because you never know what the next big thing might be. I would be more convinced if they had a different name, but that could be in the works!

Paul Counts, Host of the "Count On Us Internet Profits Radio Show"
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Old 05-03-2009, 02:10 AM   #9
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Default Re: Move Over Google The New Kid is Coming

Wolfram Alpha will be a new option for the web searchers. I must say, when people get used to with a product then the brand loyalty keeps away from a change. But in case if the new product has so many new and strong features that old product don't offer people start taking interest in new ones.

Sitting in present time I see if the features of Wolfram Alpha are really tempting then google will adopt it soon. So I don't see a mojor shift over from Google to "Wolfram Alpha". But who has seen the future...
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Old 05-03-2009, 02:59 AM   #10
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Default Re: Move Over Google The New Kid is Coming

Just for your info...

IBM and Google have their own related game plan too! In fact IBM seems to be trying to steal the buzz away from Wolfram Alpha on Question Answering Engines (copied from the following article)

Is it a coincidence that IBM and Jeopardy have made their announcement just weeks before Wolfram Alpha is poised to launch? Perhaps, but equally likely is the possibility that the IBM/Jeopardy partnership was either created entirely to deflect the momentum of Wolfram Alpha or at least expedited as a response. Having invested in its Watson project for more than 2 years IBM obviously will not sit back and watch Wolfram Alpha dominate the question answering space uncontested.
With IBM planning to take on Jeopardy and Wolfram Alpha putting the final touches on its May launch, information industry behemoth Google also cannot be far behind. Techrunch reports that on the day of Wolfram Alpha’s sneak preview at Harvard this past Tuesday Google launched structured data into its search results, a blatant and powerful attempt to offer many of Wolfram Alpha’s capabilities and steal it’s thunder...
http://singularityhub.com/2009/04/30...wolfram-alpha/

In case some are interested...
Radio Berkman Supreme: Full Interview with Stephen Wolfram | Berkman Center
YouTube - A Sneak Preview of Wolfram|Alpha

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Old 05-03-2009, 03:14 AM   #11
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Default Re: Move Over Google The New Kid is Coming

Anything can happen. Google could go overnight (unlkely of course). Rome fell in "a day", other massive empires (world and business) have been toppled. Even Woolworth's have gone!

One thing's for sure, never take anything for granted.

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Old 05-03-2009, 03:24 AM   #12
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Default Re: Move Over Google The New Kid is Coming

Its true that Google won't go down so easily, but this new software is indeed introducing a new way of online information finding in the sense that it behaves like a human - or in this case, a super computer.

I feel that its new methodology of giving people the results they want when they key in the search box is impressive. In simple fact: they are solving questions that people ask while Google is merely 'suggesting' solutions.

Though I too feel they should do a little branding with the name.
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Old 05-03-2009, 03:50 AM   #13
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Default Re: Move Over Google The New Kid is Coming

Quote:
Originally Posted by netmalls View Post
I found this very interesting to say the least.

An invention that could change the internet for ever - News, Gadgets & Tech - The Independent

How will this impact your marketing strategies ?


Mark Riddle
Very . . . very interesting

We shall see.
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Old 05-03-2009, 04:10 AM   #14
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Default Re: Move Over Google The New Kid is Coming

Quote:
I do have a hard time hearing people say just: "Wolfram Alpha It!"
People will make up their own nicknames. Can you imagine anyone using these phrases?

"Wolf it."

"Alpha get it."

"Ask Alpha."

"Ask the Wolf."

College students and tech types drive the initial acceptance of search engines, followed by teens. Do you think something like what that article describes might just appeal to those folks? (Can you say, "The Wolf did my homework?")


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Old 05-03-2009, 08:12 AM   #15
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Default Re: Move Over Google The New Kid is Coming

Great input from everyone ~!

My thoughts is that if this search engine (or similar) becomes the niche engine for research, leaving google, yahoo etc for other searches, it would change the model of how articles and websites are "deemed" credible.

"If you want to know about Britney Spears, or Paris Hilton Google it, When you need solid facts and truth, Ask the Wolf"


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Old 05-03-2009, 08:43 AM   #16
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Default Re: Move Over Google The New Kid is Coming

In the best case scenario Google would just buy it out...
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Old 05-03-2009, 08:44 AM   #17
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Default Re: Move Over Google The New Kid is Coming

Quote:
Originally Posted by Angela V. Edwards View Post
Remember the big hoopla and the hush-hush that surrounded the invention of the Segway? The language that was flying around about that before it came out sounds for all the world like the language in this article. The Segway was supposed to "Revolutionize our cities" and all that. Nowadays...you don't see very many people on those things, that's for sure.
Hi Angela,

Quick side note on the Segway. Something happened at about the same time the buzz was really ramping up...

September 11th.

The timing of the release couldn't have been worse, nor could those tragic events have been predicted. There was no way for the Segway to grab a foothold on the collective psyche. It certainly became a non-news story, and you only get one chance to have a public unveiling on a grand scale.

Perhaps Wolfram Alpha will not suffer the same fate. However, let's keep in mind that we are discussing this amongst the Warrior community. We are the EXACT people that care about these kinds of things.

Go out into the street and ask people if they've heard of it. If any have, at all, I bet they would say something like, "Oh, the new Google thing, right?"

I have a hard time seing the public at large giving two rips about this. I think we both know they could care less about accuracy - if they did Wiki would be gone over night.

That being said, Wolfram Alpha does sound interesting, but it is going to have to deliver the goods, be easy to use, and have a good roll out if it's to stand a chance on the market.

Quote:
Originally Posted by countonuspr View Post
I do have a hard time hearing people say just: "Wolfram Alpha It!"

If they do want to compete with Google they need a catchy name like Google, Yahoo, eBay, Twitter, etc. Wolfram Alpha just won't get people excited.
Yeah, not to mention the fact that too many people won't even know how to spell "Wolfram Alpha" properly.



All the best,
Michael

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Old 05-03-2009, 08:51 AM   #18
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Default Re: Move Over Google The New Kid is Coming

Man... This sounds really cuil...

; )

Actually, it sounds like Yahoo Answers with brains instead of boneheads!

The guy behind Mathematica, eh. Familiar with the app but not the man.

I look forward to checking it out. Nice post, Mark. First I've heard of it.

Best,

Brian

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Old 05-03-2009, 08:54 AM   #19
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Default Re: Move Over Google The New Kid is Coming

Quote:
Originally Posted by Michael Oksa View Post
not to mention the fact that too many people won't even know how to spell "Wolfram Alpha" properly.
"Yo, yo dood... sheck it out on Wolfman Alfalfa..."

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Old 05-03-2009, 08:59 AM   #20
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Default Re: Move Over Google The New Kid is Coming

Quote:
Originally Posted by BrianMcLeod View Post
Man... This sounds really cuil...

; )

Actually, it sounds like Yahoo Answers with brains instead of boneheads!

The guy behind Mathematica, eh. Familiar with the app but not the man.

I look forward to checking it out. Nice post, Mark. First I've heard of it.

Best,

Brian
Thanks Brian,

I was going to use that as an example of the hype surrounding Google's replacement - BUT - I couldn't remember the name! Seriously. Which not only shows how much of a fizzle it was, but what a stupid name can do.

How big of a threat Wolphram Alfa (my guess on the most common misspelling) will be to Google remains to be seen.

All the best,
Michael

p.s. Wolfman Alfalfa

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Old 05-03-2009, 09:17 AM   #21
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Default Re: Move Over Google The New Kid is Coming

Obviously Google, IBM and other big players have already
known about this for a while.

If they are releasing new ideas and search methods to
combat or take the buzz away from Wolfram Alpha, they
must have a concern that WA could be some great
competition.

It will be quite interesting to watch this unfold.

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Old 05-03-2009, 09:41 AM   #22
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Default Re: Move Over Google The New Kid is Coming

Quote:
Originally Posted by Michael Oksa View Post
How big of a threat Wolphram Alfa (my guess on the most common misspelling) will be to Google remains to be seen.
Depends who has the deepest pockets and better PR & Marketing team.

IMO - a large part of Google's initial success was because of it's campus roots.

Sig not working today - too hung over...
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Old 05-03-2009, 09:47 AM   #23
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Default Re: Move Over Google The New Kid is Coming

Wolfram Alpha is a computational engine. It doesn't go out there searching for stuff. Instead, it requires researchers to feed it information which then you can query and produce some amazing results. It's not a search engine(at least in the traditional sense) and is certainly not going to kill Google.

However it's still amazing but primarily targeted at researchers, scientists, engineers and other "smart people"

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Old 05-03-2009, 09:54 AM   #24
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Default Re: Move Over Google The New Kid is Coming

Quote:
Originally Posted by Colin Evans View Post
Depends who has the deepest pockets and better PR & Marketing team.

IMO - a large part of Google's initial success was because of it's campus roots.
Deep pockets and PR don't always work. New Coke had deep pockets, PR, and marketing; for example.

You may be right about Google's campus roots being an asset.

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Old 05-03-2009, 10:10 AM   #25
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Default Re: Move Over Google The New Kid is Coming

If it's that good Google will probably just buy the wolf and continue their quest for global domination.

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Old 05-03-2009, 10:28 AM   #26
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Default Re: Move Over Google The New Kid is Coming

This might just be my observations, but generally speaking whenever something is said to be the next big thing it normally isn't.
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Old 05-03-2009, 10:46 AM   #27
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Default Re: Move Over Google The New Kid is Coming

*cough*... Cuil...*cough*

I think it is amazing how far they're coming with technology, but it wouldn't surprise me that Google would BUY this thing before it was over.

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Old 05-03-2009, 10:51 AM   #28
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Default Re: Move Over Google The New Kid is Coming

Great thread and interesting article...now in true warrior fashion, I am off to try and figure
out how to monetize the keyword "wolfram alpha"....never let a piece of new tech gossip go to waste! =)
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Old 05-03-2009, 11:11 AM   #29
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Default Re: Move Over Google The New Kid is Coming

My first reaction?

Nice PR piece for a company looking for investors. Kind of like people starting threads to generate buzz for a WSO here.

There are a few red flags which, at least to me, make the Alpha release a long shot.

The biggest was contrasting the statements that the engine would be free to use, yet it would require the services of a thousand qualified researchers and academics to keep it updated. I'm guessing you won't get a thousand qualified volunteers on any long term basis. And if it's truly free to use, what would stop Google, Yahoo or some other as-yet-unborn company from simply using it to power their own front end?

It will be interesting to see how this plays out, but I have a hard time betting on academics in the business world. Most of the really bright ones I've met are academics for a reason.

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Old 05-03-2009, 12:02 PM   #30
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Default Re: Move Over Google The New Kid is Coming

Quote:
Originally Posted by JohnMcCabe View Post
It will be interesting to see how this plays out, but I have a hard time betting on academics in the business world. Most of the really bright ones I've met are academics for a reason.
You know who else are academics? Sergei Brin and Larry Page

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Old 05-03-2009, 12:19 PM   #31
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Default Re: Move Over Google The New Kid is Coming

Quote:
Dr Wolfram, 49, who was educated at Eton and had completed his PhD in particle physics by the time he was 20, added that the launch of Wolfram Alpha later this month would be just the beginning of the project.
Sounds like a fairly bright guy.

Quote:
Emerging artificial intelligence and a step towards a self-organising internet?
uh...

uh...
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Old 05-03-2009, 12:27 PM   #32
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Default Re: Move Over Google The New Kid is Coming

An announcement that software is in beta is not news to me. It is news when people start using the software en masse.

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Old 05-03-2009, 12:28 PM   #33
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Default Re: Move Over Google The New Kid is Coming

Quote:
Quote:
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It will be interesting to see how this plays out, but I have a hard time betting on academics in the business world. Most of the really bright ones I've met are academics for a reason.

You know who else are academics? Sergei Brin and Larry Page

Tyrus
Last time I checked, neither one has a diploma (unless they went back for it post-Google). Same for Michael Dell and even ol' Satan himself - Bill Gates. I don't count them...

The academics I was speaking of are the career college professors, who would rather spend their time in their research labs and teaching an occasional class, publishing papers and presenting at conventions of their peers.

Many of them fall into two categories, as far as making a killing in business goes.

They either don't have the drive, preferring a life in the ivory tower, or they have different drives, motivated by learning and contributing to the betterment of mankind more than by piling up money.

With his offhand assertion that his creation would be free, in spite of the obvious costs, Wolfram has positioned himself, in my mind at least, as an academic.

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Old 05-03-2009, 12:43 PM   #34
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Default Re: Move Over Google The New Kid is Coming

Hello,

Anyone read this: "Wolfram Alpha has been designed with professionals and academics in mind, so its grasp of popular culture is, at the moment, comparatively poor. The term "50 Cent" caused "absolute horror" in tests, for example, because it confused a discussion on currency with the American rap artist. For this reason alone it is unlikely to provide an immediate threat to Google, which is working on a similar type of search engine, a version of which it launched last week."

I don't think it will be counted as a big invention...It is just like a math tool, or should I say a more complicated encyclopedia ...

Who knows...

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Old 05-03-2009, 03:14 PM   #35
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Default Re: Move Over Google The New Kid is Coming

Ummm.... John?
Quote:
With his offhand assertion that his creation would be free, in spite of the obvious costs, Wolfram has positioned himself, in my mind at least, as an academic.
Not meanin' to sass my elders or nothin' but... Google is free to use.


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Old 05-03-2009, 03:59 PM   #36
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Default Re: Move Over Google The New Kid is Coming

Quote:
Ummm.... John? Quote:
With his offhand assertion that his creation would be free, in spite of the obvious costs, Wolfram has positioned himself, in my mind at least, as an academic.
Not meanin' to sass my elders or nothin' but... Google is free to use.


Paul


Thanks for the swift kick in the assumptions, Paul. Just because he didn't mention monetizing his creation doesn't mean he won't...

Oops...

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Old 05-03-2009, 04:08 PM   #37
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Default Re: Move Over Google The New Kid is Coming

If it works, Twitter should buy it.

Seriously, you combine real-time search capabilities that Twitter has now with expert search answers, and you've got something pretty good.

And keep the Google Monopoly away from it!!!

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Old 05-03-2009, 04:57 PM   #38
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Default Re: Move Over Google The New Kid is Coming

1 thousand academics, What would be a cost for that....... Then Think again.....

What are the wages for an academic in the Philippines, India, Malawi?

That could be less than the maintenance contract for the computer


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Old 05-03-2009, 05:12 PM   #39
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Default Re: Move Over Google The New Kid is Coming

pretty cool concept of a search engine - but the fatal flaw - like the article suggests is that pop culture vs scientific community will clash - i.e. 50 cent and 50 cents - make is go goofy.

Social media is very "pop" driven and is dominating the net - don't expect it (Wolfram Alpha) to be big anytime soon.

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Old 05-03-2009, 05:45 PM   #40
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Default Re: Move Over Google The New Kid is Coming

i would have to agree with the general tone of the rest of the poster here Wolfram Alpha will be all "flash" and no "bang".

I just think that the minute Wolfram Alpha starts making headway Google will take corrective action.
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Old 05-03-2009, 05:47 PM   #41
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Default Re: Move Over Google The New Kid is Coming

heck Google has already launched a similar service already in rereading the article.
However Alpha may gain a foothold as a # of people "hate" Google.
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Old 05-03-2009, 06:18 PM   #42
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Default Re: Move Over Google The New Kid is Coming

i didn't read anything in the article about it replacing Google. Seems that it would be used in a different manner than G and serve a different purpose. The fact that it is geared towards "professionals and academics" will keep it out of the mainstream. However, it could prove to be a big fish in a little pond (niche marketing non the less). I am sure it will have permanent impacts on the direction of the internet though.

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Old 05-03-2009, 11:14 PM   #43
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Default Re: Move Over Google The New Kid is Coming

Google is going to be here for some time at least, it is hard to displace an established brand name.

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Old 05-04-2009, 02:22 AM   #44
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Default Re: Move Over Google The New Kid is Coming

When I was a kid I remember trying to make a snowball and roll it down the hill like in the cartoons. Unfortunately my little enterprise never went as planned. I'm kinda thinking this is the same. UNLESS Google snaps them up. I mean alot of Googles employees came from Harvard right?

But um yeah, I have reason to believe that this is just the tip of the iceberg to what's ALREADY - yes, *already* - out there and being used. Don't ask.

Speaking of Bill Gates... wasn't he the one who mentioned doing things at the SPEED OF THOUGHT?

That's all I'm gonna say.
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