But if that is not the case then what do you do?
My first thought was to google up some info and package it up into a nice little Ebook and then try sell it to the masses. But being from a multimedia deign backgrond I know that many things out there that sound like the truth are in fact little lies. I suppose it will be the same story in most areas or niches.
So, what would you do if you wanted to market something you know nothing about?