The Yogurt Store
I am a big fan of Chicago, this weekend I winded up there.
There is a really nice Yogurt shop, that I used to visit every time I came over.
The store is not that big, but got a good location.
The way it used to work, you go in, the employee ask you to choose a Yogurt type and he fill the cup for you, and choose some fruits and chocolate where the employee add them for you . They have fixed prices for each size.
The store has always been quite place with few customers around but not this time it wasn't.
The first thing I noticed, they reorganized the store from inside.
Once I get inside, one of the employees approach me and asked me if I would like tasting cups, provide me with 4 mini cups to try different type. I can go ahead and fill them by myself. Unlike before, now I am the one who do the work , the cups are on a table, put as much as you want from any flavor, when you done, you go to the fruit, and chocolate bar, add what you like. Once you done, go to the cashier weight your cup and pay per weight.
Once I had my yogurt, I had a seat and kept watching the customers movement in the store and wonder how did this store made small changes that boost its sales (there were a long line of customers behind me).
The busy store has only 2 people working the shift : One is the cashier, and the other is the guy who welcoming people and hand over the tasting cups.
People are paying more, and happy with it.
The thought I had how can I apply that to my business. how can I use what I have now , make small changes to make my visitors more satisfied with my service.
That yogurt place can be your online business, what are the small changes that may change the game for you ?
There is a really nice Yogurt shop, that I used to visit every time I came over.
The store is not that big, but got a good location.
The way it used to work, you go in, the employee ask you to choose a Yogurt type and he fill the cup for you, and choose some fruits and chocolate where the employee add them for you . They have fixed prices for each size.
The store has always been quite place with few customers around but not this time it wasn't.
The first thing I noticed, they reorganized the store from inside.
Once I get inside, one of the employees approach me and asked me if I would like tasting cups, provide me with 4 mini cups to try different type. I can go ahead and fill them by myself. Unlike before, now I am the one who do the work , the cups are on a table, put as much as you want from any flavor, when you done, you go to the fruit, and chocolate bar, add what you like. Once you done, go to the cashier weight your cup and pay per weight.
Once I had my yogurt, I had a seat and kept watching the customers movement in the store and wonder how did this store made small changes that boost its sales (there were a long line of customers behind me).
The busy store has only 2 people working the shift : One is the cashier, and the other is the guy who welcoming people and hand over the tasting cups.
People are paying more, and happy with it.
The thought I had how can I apply that to my business. how can I use what I have now , make small changes to make my visitors more satisfied with my service.
That yogurt place can be your online business, what are the small changes that may change the game for you ?
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