25 {{ upvoteCount | shortNum }}
25 {{ upvoteCount | shortNum }}

STOP Checking Stats Unless You're Going To Do This

by Willie Crawford
20 replies
A lot of people that I know are constantly checking their sales
stats... so much that they really get little else done many days.

Of course you want to know how your campaigns are doing, but to
me the biggest reason to check your stats is NOT to get a warm fuzzy
when you see how much you've earned. It's to see which products are
selling and which promotions are working so that you will know what
to continue promoting, and which places work best for your promotions.

Consider cutting out the products and promotions that are NOT
working, and plowing that money and effort into the things that
ARE working ;-)

If you check your stats 20 times a day, make sure that you are USING
that data, rather than just looking at history!

For many people checking stats is just a way to procrastinate :-)

A great, often under-utilized place to check stats incidentally
is your server logs. That's where I come up with a LOT of long-tail
keywords that my customers ARE using, and that I should target more!

Willie
#checking #stats #stop
  • Profile picture of the author SamirSM
    Checking stats once a day is more than enough. Checking keyword activity, exit links (if any) and most responsive traffic sources is about all that is actually useful!
    Signature
    Technology and Blogging Tips
    {{ DiscussionBoard.errors[8202967].message }}
  • Profile picture of the author stoltingmediagroup
    I used to spend allot of time checking online stats.

    To save time, now I just ask my bank teller.

    If I like the numbers, I continue what I'm doing.


    By the way, this:

    A great, often under-utilized place to check stats incidentally
    is your server logs. That's where I come up with a LOT of long-tail
    keywords that my customers ARE using, and that I should target more!
    is a great piece of extremely valuable advice and can be very profitable for those that know what to do with it!
    Signature
    Arnold Stolting - Stolting Media Group
    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley).
    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.
    {{ DiscussionBoard.errors[8202991].message }}
    • Profile picture of the author Josh Monroe
      When I wake up, Before I sleep is enough for me.

      The only time I don't stick to this is if I was doing something that generates much quicker/instant results such as PPC so I can quickly find the best performers and optimize them effectively.
      {{ DiscussionBoard.errors[8203005].message }}
      • Profile picture of the author IMstarter
        Thank you for the great post Willie (I really should go through some of your posts they always have good information).

        I agree with Stolting: the last paragraph must especially helpful.
        {{ DiscussionBoard.errors[8203082].message }}
  • Profile picture of the author joaquin112
    Checking stats should be dependent of the situation. For example, I usually only check my Adsense account once or twice per month. If I see something abnormal I go and see what's wrong. On the other hand, checking PPC campaigns should be done much more frequently. It really depends. However, I agree that it's possible to procrastinate by checking logs over and over again.
    Signature

    Publish your digital course at Accomplisher.com. We create the video sales letter, drive affiliate traffic and split the profits with you. If you want to start making money by teaching online, submit your application here.

    {{ DiscussionBoard.errors[8203489].message }}
  • Profile picture of the author Rmipro
    Yes.

    When you said, "For many people checking stats is just a way to procrastinate."

    That's very true!

    That's just like when people check their email all day just to feel busy or doing a flock of other things (even housework in some cases) to avoid doing what you know it is you should be doing. Less face it no one really enjoys house work all that much, but sometimes "Let me just cut the grass" has a better feel and makes us more comfortable than doing the necessary tasks that are gonna stretch us in business and then guess what...stretch us some more.

    It's important to focus on money-making activities.

    And yes, there's a big difference between keeping busy and being productive.
    {{ DiscussionBoard.errors[8204304].message }}
  • Profile picture of the author zeroaffiliate
    I do believe stats tracking for once a day is good enough. Most of the time i track stat is to eliminate non-converting keywords. But it takes time to show if the keyword is doing conversion, so no point checking so many time a day.
    Signature
    {{ DiscussionBoard.errors[8207388].message }}
    • Profile picture of the author bretski
      Willie's been spying on me! I'm addicted to this and I have my CB account up all day long and I check it at least once an hour. The really bad part is that I allow my mood to be governed somewhat by this... make a sale = happy mood!.... no sales = poor mood. Sales = winning... no sales = losing.

      It's a problem for me and one that I needed to have pointed out so... sheepishly, thanks Willie!
      Signature
      ***Affordable Quality Content Written For You!***
      Experience Content Writer - PM Bretski!
      {{ DiscussionBoard.errors[8207752].message }}
  • Profile picture of the author koreancowboy
    I check stats from the previous day, because it's a part of my day job (running a watch forum).

    What does everyone here use? I use Google Analytics, but we're going to start using KISSmetrics, MOZ, etc...
    Signature

    I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

    {{ DiscussionBoard.errors[8207759].message }}
    • Profile picture of the author Willie Crawford
      Originally Posted by koreancowboy View Post

      I check stats from the previous day, because it's a part of my day job (running a watch forum).

      What does everyone here use? I use Google Analytics, but we're going to start using KISSmetrics, MOZ, etc...

      I use Google Analytics many places, but some I simply rely upon the
      tracking provided by a merchant's affiliate program software.

      Willie
      Signature

      Here's A Ready-Made High Ticket Product To Make Your Own.
      Click To Go BIG!

      {{ DiscussionBoard.errors[8207765].message }}
  • Profile picture of the author World Marketing
    Great post, when I first started in IM I was definitely guilty of doing this!
    Signature

    I make $5,000+ a month online [CLICK HERE] to see how you can do the same starting today!

    {{ DiscussionBoard.errors[8207778].message }}
  • Profile picture of the author Alex Mensah
    you are so right Willie a lot of people check so frequently and then become discouraged and even give up because they haven't seen any sales come in but it should not be like that. Usually they give up but if they had continued they might have made a killing with whatever product that they were promoting.
    Signature
    {{ DiscussionBoard.errors[8208052].message }}
  • Profile picture of the author gabibeowulf
    I know it's wrong, but it feels so good....

    -Gabriel
    Signature
    {{ DiscussionBoard.errors[8208518].message }}
    • Profile picture of the author pintara3
      In the beginning it can be exciting or deflating depending on whether you are making sales or not. But after a while as Willie says you are just wasting time that you could be spending in a more productive way. You could always outsource it to a VA who sends you a summary several times a day.
      Cheers
      Graeme
      Signature
      7 Simple Steps To Online Profits|
      7 Proven Steps Free Book
      {{ DiscussionBoard.errors[8208658].message }}
  • Profile picture of the author WalterW
    I remember when i used to refresh data every minute lol. glad i stopped it

    stat checking wastes time what i could use to make even more $$$ at the end of the day
    {{ DiscussionBoard.errors[8208784].message }}
  • Profile picture of the author Danny Cutts
    lol I use to check my earnings 100's of times a day... now its just in the morning before breakfast :-)

    I rather spend the time focusing on making more money!!

    Danny
    Signature
    Come and See me on Facebook... Come and See me at my blog...
    {{ DiscussionBoard.errors[8208794].message }}
    • Profile picture of the author WalterW
      Originally Posted by Danny Cutts View Post

      lol I use to check my earnings 100's of times a day... now its just in the morning before breakfast :-)

      I rather spend the time focusing on making more money!!

      Danny
      Ye, its basically in the morning and before you go to bed.

      If you count how much time you spend on checking stats every minute you will realize that you waste a lot of time actually
      {{ DiscussionBoard.errors[8208832].message }}
  • Profile picture of the author mbacak
    As I always say, dig deep and hone in!!! :-)

    btw. Great post bro!
    Signature
    The Listbuilding Club (join by clicking below)
    {{ DiscussionBoard.errors[8209568].message }}
    • Profile picture of the author hsbinmarket
      Status is the meter.
      It reflects whether there is light in front or dark.

      When success came no one bother about status.
      Didnt u check ur status frequently at ur start in IM ?
      Signature

      Do not put the links to a malware-infected site back in your signature

      {{ DiscussionBoard.errors[8209809].message }}
  • Profile picture of the author euraffiliates
    It does not make sense to see the stats in every details and take no action. However a glimpse on the stats summary, once in a day, stimulates to work more.
    Signature
    Euraff - Next-G Affiliate Software. With all advanced tools. Know Source and Keyword behind every Non Affiliate Sale and Lead too. Automate 'Revenue Sharing Deals' with your Suppliers and JV partners. Special Edition for Multiple Website Owners. 30 days Free Trial!
    {{ DiscussionBoard.errors[8209968].message }}

Trending Topics