HELP! What tracking software to use to track a banner advertising campaign?

by nuworld

Posted: 11 years ago 9 replies

INTERNET MARKETING

I want to launch a banner advertising(media buy) campaign, but am stuck at what software to use.

I wan to track clicks, click through rates, and conversions.

I have bought demon tracking, but refunded it. It was hard to use and setup. Tutorials were not clear enough.

Any suggestions for something simpler to use to track my banner ad campaign.

#advertising #banner #campaign #software #track #tracking

WillR 11 years ago

The most popular one going around these days seems to be CPVLab.com

It's the one the 'big dogs' all seem to be using.
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- klang612 11 years ago
  
  hi, I use trck.me and it works great...very user friendly and there's even videos to show you step by step on how to set it up. If it's your first time signing up I think there's like a trial period...i can't remember and then i think $9 per month after that. check it out.
  
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nuworld 11 years ago

Thanks for the advice. CPVLabs is too pricey IMO.

Have you tried HyperTracker? I am looking into that.
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- WillR 11 years ago
  
  Originally Posted by nuworld
  
  Thanks for the advice. CPVLabs is too pricey IMO.
  
  Have you tried HyperTracker? I am looking into that.
  
  Hmm, you get what you pay for. All of the big guys rave about it.
  
  I guess if you are serious about media buying then you'd make that money back in no time at all by tracking things properly.
  
  But horses for courses. You might only have a tight budget. In that case something like Prosper202 might be more suitable at this stage. You gotta make do with what you got, right?
  
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Sarevok 11 years ago

Depends how advanced you wanna go?

Why not use pretty link? 100% free?

Also, this is free: http://prosper.tracking202.com/apps

If you wanna drop some money? Get adtrackzgold
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Jesus Perez

11 years ago

If you're doing media buys with banners, you need an Ad Server...

https://adspeed.com

http://www.google.com/admanager (free courtesy of Google but stats are delayed for several hours)

Hypertracker, AdTrackzGold and CPVLab don't manage banners. But CPVLab is awesome for CPV and PPC advertising.

Thanks
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WillR

11 years ago

Originally Posted by Jesus Perez

CPVLab don't manage banners.

But if you are buying banners on external sites, then it's just the link that is being tracked, right? So how is that going to be different from a link you would use for CPV or PPC? Just curious as I haven't used CPVLab yet myself but assumed it would be fine for tracking banners, etc.

Also, this is taken directly from their website:

CPV Lab is a web based, self-hosted php script...dedicated to testing, tracking and optimizing CPV marketing. CPV Lab can also be used with other traffic sources such as facebook, ppc and banners.

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nuworld 11 years ago

I was checking out trck.me and it looks very promising. I will test that one out.

Do you guys know any resources/courses for tracking & testing banner( media buys) ads campaign? There seems to be a lack of information on testing & tracking, not a lot people teach it.

Thanks.
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nuworld 11 years ago

I am buying media advertising space from a ad network. They host the banner. I give the the link for the squeeze page( I want squeeze page link to be tracked).
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HELP! What tracking software to use to track a banner advertising campaign?

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