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amazon clickthru vs sales

by ochaim
2 replies
I have 2 amazon review sites I built earlier this year. One in electronics and the other in outdoors niche. I'm getting a handful of sales each month from a very modest but consistent 20-30 UV's per day from each.

One strange thing I just noticed this month is the outdoors site generated over 3000 clicks to amazon, according to the amazon report. But no sales. The electronics site got 100 clickthrus and 6 sales.

I've heard some niches are are particularly clicky. I've installed infolinks and put up some cpa banners for now to see the response thru july.

Anybody have any other suggestions for this site.

(Both sites have about 20 articles and built in the wolfmii style)
#amazon #clickthru #sales
  • Profile picture of the author Stuart Walker
    Hard to say without seeing them.

    Make your sites more clickable.

    If it's standard review sites then people are mostly only going to click from your site to Amazon if they want to buy.

    Think about ways to get them to click even when they don't necessarily plan to buy.

    Your aim isn't to get them to buy the item you are promoting but to get them onto Amazon, the cookie set, and allow Amazon to get them to purchase SOMETHING which they are very, very, good at.

    More interaction. More sociable. More clickable. More of a fun site.

    Something people like to interact with and share and come back to time and time again. Most people will not revisit a standard review site.

    Why would they have any reason to?
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  • Profile picture of the author ochaim
    Sorry, maybe I didn't explain myself clearly.

    Amazon is showing over 3000 clicks from my outdoors site, but no sales.

    So there is lots of clicking going on, apparently.

    Since there's no sales, I'm looking for other ways to capitalize on the clickiness that's already there.
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