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Query to all AMAZON Affiliates!

by zirconian
12 replies
Guys,

Just recently started to promote Amazons products within my Blog.

My question is this: how do you ensure your viewers buy through the affiliate link?

Because the person may not be in a rush to purchase the product immediately. Hence when they are ready - it is a much easier task to bring up an Amazon page than to go through to effort of locating my post and clicking the affiliate link.

Secondly, what has your experience been with linking to the cart page, rather than the product description phase. My thinking is - if you link to the cart - they are more likely to go with the sale since everything is all ready and set up. However if you link to product description - there is a big chance of stacking more relevant items in their cart.

Whats your opinion on both queries?

Thanks!
#affiliates #amazon #query
  • Profile picture of the author wolfmmiii
    Target people who are late in the buying cycle (target specific products) and you'll see a higher conversion rate because the reader has already made his mind up to buy BEFORE ever landing on your site. As such, he is far more likely to click your link and buy.
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    • Profile picture of the author myob
      Very few people will buy on the first visit, especially for big ticket products. Consider building an email list and send value-added promotions on a regular basis. Note that it is against the Amazon TOS to include affiliate links in email, but you can direct them to a review page on your blog.
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  • Profile picture of the author Stuart Walker
    Originally Posted by zirconian View Post

    Guys,

    Just recently started to promote Amazons products within my Blog.

    My question is this: how do you ensure your viewers buy through the affiliate link?

    Because the person may not be in a rush to purchase the product immediately. Hence when they are ready - it is a much easier task to bring up an Amazon page than to go through to effort of locating my post and clicking the affiliate link.

    Secondly, what has your experience been with linking to the cart page, rather than the product description phase. My thinking is - if you link to the cart - they are more likely to go with the sale since everything is all ready and set up. However if you link to product description - there is a big chance of stacking more relevant items in their cart.

    Whats your opinion on both queries?

    Thanks!
    My only aim is to get people from my site onto Amazon, the cookie set, and let Amazon do the rest. Amazon are very good at selling people things and most of the time people don't even buy a product I'm promoting but something else entirely.

    I don't do review sites anymore though like most people do with Amazon sites.

    You should be building a list so you can continually remind people of the product you are promoting.
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    • Profile picture of the author zirconian
      Originally Posted by RockingLastsForever View Post

      My only aim is to get people from my site onto Amazon, the cookie set, and let Amazon do the rest. Amazon are very good at selling people things and most of the time people don't even buy a product I'm promoting but something else entirely.

      I don't do review sites anymore though like most people do with Amazon sites.

      You should be building a list so you can continually remind people of the product you are promoting.
      Right - so you are saying its not a good idea to rely solely on in-text links...

      When you say you don't do reviews - is it because it is too saturated these days? Do you rely on more indirect promotions i.e. "check out xyz - has a 30% off discount on Amazon".....
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  • Profile picture of the author curationsoft
    use your affiliate link in promoting your amazon product.
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    • Profile picture of the author Stuart Walker
      Originally Posted by curationsoft View Post

      use your affiliate link in promoting your amazon product.
      Well thanks for the awesome suggestions, I bet the OP never thought of that eh? :rolleyes:
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      • Profile picture of the author LilBlackDress
        Yes as another poster mentioned target buyers not lookers. So you want to target those in the latter stages of making a purchase decision using specific products.
        In addition, give a CALL TO ACTION such as CLICK HERE along with a benefit TO GET FREE SHIPPING at the end of your copy.
        Be sure to have links scattered through out the copy and make it clear what they are.
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  • Profile picture of the author Stuart Walker
    The amount of Amazon sites / themes I see that don't make it easy to end up on Amazon are unreal.

    There's constantly new themes and done for you sites being sold in the WSO section but based on my experience most of them would convert pretty poorly as they don't make it that easy to get your visitor over to Amazon.

    The last one I saw looked quite good on initial look but there was one button you could click to get to Amazon and it was hidden away in an awkward place that you didn't see very easily. Yet it was selling like hot cakes.
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    • Profile picture of the author Lori Kelly
      Originally Posted by RockingLastsForever View Post

      The amount of Amazon sites / themes I see that don't make it easy to end up on Amazon are unreal.

      There's constantly new themes and done for you sites being sold in the WSO section but based on my experience most of them would convert pretty poorly as they don't make it that easy to get your visitor over to Amazon.

      The last one I saw looked quite good on initial look but there was one button you could click to get to Amazon and it was hidden away in an awkward place that you didn't see very easily. Yet it was selling like hot cakes.

      The site is important, obviously but the content is even more important.

      I don't think I would buy a pre-made Amazon site, especially with a click to get to Amazon hidden in an awkward place.

      It takes some time to be able to make decent money as an Amazon affiliate. If you have not already done so, visit the forum on Amazon. You can pick up some good tips from the affiliates.
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      • Profile picture of the author gerty
        Originally Posted by Lori Kelly View Post

        The site is important, obviously but the content is even more important.

        I don't think I would buy a pre-made Amazon site, especially with a click to get to Amazon hidden in an awkward place.

        It takes some time to be able to make decent money as an Amazon affiliate. If you have not already done so, visit the forum on Amazon. You can pick up some good tips from the affiliates.
        Hi Lori

        I am new to this and wondering is Amazon Associates different to Amazon Affiliates?
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        • Profile picture of the author JohnMcCabe
          Originally Posted by gerty View Post

          Hi Lori

          I am new to this and wondering is Amazon Associates different to Amazon Affiliates?
          Same thing. Amazon just calls their affiliate program 'Amazon Associates'.

          You'll also notice that they call their commissions 'advertising fees' also. Subtle distinction, but important.

          As one poster mentioned, you should not be trying to 'sell' Amazon products. Your objective is to move them to the Amazon site in a mood to buy.

          Let amazon do the heavy lifting. They're very good at it.
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  • Profile picture of the author Stuart Walker
    I don't know if review sites are too saturated or not I just find them boring and I think most other people do too.

    Not only boring but they don't have repeat visitor value. I mean once you've read a review of a product once why do you need to go back to that site?

    I don't do "check out xyz - has a 30% off discount on Amazon" type things either.

    I create interactive and social sites that people love to click on and share and that other webmasters love to link to. Sites that people return to time and time again because there's something new and exciting there for them.

    That is something that cannot be said about 99% of Amazon review sites and my site isn't a blog or 'content rich' site either if we're talking about articles in terms of content.

    If you think a little outside the box and be a bit creative you can come up with something that converts a whole lot better.
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