Opt-In and Order Now Button on Same Page - A Complete No-No?

The Oilman · 05-04-2009, 12:32 PM

I've recently read somehwere that having an opt-in (for a freebie) and an ORDER NOW button the same page is a no-no... because it causes a sort of confusing split course for the prospect.

Does anyone else agree with this?

I really want to offer a freebie for an opt in -- but -- what about the buy it NOW kind of person? Its hard to decide what to do..

Test test test, I guess.

JohnMcCabe · 05-04-2009, 02:01 PM

You answered your own question.

There are too many variables to give a blanket, all-or-nothing answer.

If I remember right, Alex Mandossian uses both on the sales page for his postcard marketing course. 'If you want to buy now, here's the button. If you aren't sure yet, fill in the form and get the first three chapters, free."

Seems to work out alright for him.

But like you said, test it. It all comes down to your offer, your market and your execution...

JayXtreme · 05-04-2009, 02:07 PM

I've seen good and bad conversions from both, in different niches.....

It really does come down to testing for your particular niche.

Peace

Jay

MSanchez · 05-04-2009, 02:15 PM

For my websites, I used to have them both on the page but found when I separated them I did noticeably better. May depend on your niche tho...

Chris Kent · 05-04-2009, 04:00 PM

Beware that you can turn affiliates off if you have an opt-in (even if it actually increases conversions).

Affiliates commonly believe that an opt-in is stealing their commissions, even though it isn't.

jasonl70 · 05-04-2009, 04:22 PM

Quote:

Originally Posted by ProductCreator

Beware that you can turn affiliates off if you have an opt-in (even if it actually increases conversions).

Affiliates commonly believe that an opt-in is stealing their commissions, even though it isn't.

He's right... it seems a ton of people do not realize how cookies work and that they will still get their commission even if someone buys from a link in an email that is not a hoplink. they will also get commissions for any upsells and backend offers if they are CB products all linked to the same vendor account.

Robert Puddy · 05-04-2009, 05:04 PM

Quote:

Originally Posted by jasonl70

He's right... it seems a ton of people do not realize how cookies work and that they will still get their commission even if someone buys from a link in an email that is not a hoplink. they will also get commissions for any upsells and backend offers if they are CB products all linked to the same vendor account.

Its weird that, because I look for the opposite... Before I promote anything I want to see they have the whole process map nailed down, upsells, downsells, followup, lead capture

Nothing makes me smile more than commission checks coming weeks or months after I stopped promoting something because the site owner understands marketing, and captured leads and followed up with them in an autoresponder series.

Takes all sorts Jason

05-04-2009, 12:32 PM	#1
The Oilman Drinking Milkshakes War Room Member Join Date: Oct 2008 Location: The Wild West of the Internet Posts: 602 Thanks: 5 Thanked 13 Times in 8 Posts	Opt-In and Order Now Button on Same Page - A Complete No-No? I've recently read somehwere that having an opt-in (for a freebie) and an ORDER NOW button the same page is a no-no... because it causes a sort of confusing split course for the prospect. Does anyone else agree with this? I really want to offer a freebie for an opt in -- but -- what about the buy it NOW kind of person? Its hard to decide what to do.. Test test test, I guess.

05-04-2009, 02:01 PM	#2
JohnMcCabe Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA. Posts: 7,626 Thanks: 2,687 Thanked 4,399 Times in 2,394 Posts Social Networking	Re: Opt-In and Order Now Button on Same Page - A Complete No-No? You answered your own question. There are too many variables to give a blanket, all-or-nothing answer. If I remember right, Alex Mandossian uses both on the sales page for his postcard marketing course. 'If you want to buy now, here's the button. If you aren't sure yet, fill in the form and get the first three chapters, free." Seems to work out alright for him. But like you said, test it. It all comes down to your offer, your market and your execution...
	Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!"

05-04-2009, 02:07 PM	#3
JayXtreme Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too Posts: 4,120 Blog Entries: 3 Thanks: 2,885 Thanked 1,344 Times in 710 Posts Social Networking	Re: Opt-In and Order Now Button on Same Page - A Complete No-No? I've seen good and bad conversions from both, in different niches..... It really does come down to testing for your particular niche. Peace Jay
	Bare Murkage.........

05-04-2009, 02:15 PM	#4
MSanchez Warrior Member Join Date: May 2009 Posts: 13 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Opt-In and Order Now Button on Same Page - A Complete No-No? For my websites, I used to have them both on the page but found when I separated them I did noticeably better. May depend on your niche tho...

05-04-2009, 04:00 PM	#5
Chris Kent BetterPLR.com War Room Member Join Date: Jan 2009 Posts: 3,838 Blog Entries: 48 Thanks: 150 Thanked 957 Times in 477 Posts	Re: Opt-In and Order Now Button on Same Page - A Complete No-No? Beware that you can turn affiliates off if you have an opt-in (even if it actually increases conversions). Affiliates commonly believe that an opt-in is stealing their commissions, even though it isn't.
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