Stats on flash site vs HTML site?

DavidTheMavin · 05-04-2009, 04:17 PM

Does anyone have any good stats on how a flash site might perform vs a similar HTML site? I'd have to guess just the fact that you need a flash download/plug in to view the flash site would hurt it right off the bat?

I'm specifically interested in conversions and average time on site. I personally feel like even the most well designed flash sites are harder to use, but yet they're still developed left and right. Plus there's tons of designer org's like webby awards that favor these types of designs?

Neil Morgan · 05-04-2009, 04:52 PM

While not answering your question directly, it looks like the lack of the Flash plug-in may not be as much of a problem as you thought:

http://www.adobe.com/products/player...s/flashplayer/

Cheers,

Neil

TheRichLife · 05-04-2009, 04:52 PM

I don't have any stats on how they perform, but flash sites are harder to optimize for SEO. If you're looking to get organic search traffic, HTML is the better choice.

duality32 · 05-04-2009, 04:54 PM

I just put all the meta tags in and have some background content that is behind the flash. So google still "sees" the content

Lindsay Brynn · 05-04-2009, 05:01 PM

I think flash sites are catching up but I believe for SEO reasons that HTML still perform better.

DavidTheMavin · 05-04-2009, 07:29 PM

Quote:

Originally Posted by Neil Morgan

While not answering your question directly, it looks like the lack of the Flash plug-in may not be as much of a problem as you thought:

Adobe - Flash Player Statistics

Cheers,

Neil

That's interesting, but mostly because it's on the adobe site haha. I think the trend is actually using flash blockers, but who knows if that will actually catch on with mainstream.

koolphoto · 05-04-2009, 07:33 PM

Though flash is pretty, I prefer html and css vs. flash. If I use flash for a site it is at most a header or banner, but I am going away from that to pure css and html. I think html is the way to go for organic traffic and SEO. Also, for some of my sites, I want my site to be able to scale down and be read by the cell phones like the iphone. There are no flash readers for the iphone yet.

mhartmann · 05-04-2009, 08:28 PM

I don't think the Google Robot can actually interpret flash files. HTML is far superior for SEO, IMO.

05-04-2009, 04:17 PM	#1
DavidTheMavin Reality on TILT ;-) Join Date: Jan 2009 Location: Los Angeles, CA Posts: 347 Thanks: 20 Thanked 19 Times in 19 Posts Social Networking Contact Info	Stats on flash site vs HTML site? Does anyone have any good stats on how a flash site might perform vs a similar HTML site? I'd have to guess just the fact that you need a flash download/plug in to view the flash site would hurt it right off the bat? I'm specifically interested in conversions and average time on site. I personally feel like even the most well designed flash sites are harder to use, but yet they're still developed left and right. Plus there's tons of designer org's like webby awards that favor these types of designs?
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05-04-2009, 04:52 PM	#2
Neil Morgan Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Lanarkshire UK Posts: 2,487 Thanks: 98 Thanked 314 Times in 223 Posts Social Networking	Re: Stats on flash site vs HTML site? While not answering your question directly, it looks like the lack of the Flash plug-in may not be as much of a problem as you thought: http://www.adobe.com/products/player...s/flashplayer/ Cheers, Neil
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05-04-2009, 04:52 PM	#3
TheRichLife HyperActive Warrior War Room Member Join Date: Mar 2009 Location: Midwest Posts: 180 Thanks: 43 Thanked 38 Times in 28 Posts	Re: Stats on flash site vs HTML site? I don't have any stats on how they perform, but flash sites are harder to optimize for SEO. If you're looking to get organic search traffic, HTML is the better choice.

05-04-2009, 04:54 PM	#4
duality32 Super Duper Man War Room Member Join Date: May 2009 Posts: 199 Thanks: 11 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Stats on flash site vs HTML site? I just put all the meta tags in and have some background content that is behind the flash. So google still "sees" the content
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05-04-2009, 05:01 PM	#5
Lindsay Brynn formerly "linm" War Room Member Join Date: Aug 2008 Location: West Palm Beach, FL Posts: 440 Thanks: 30 Thanked 51 Times in 43 Posts Social Networking Contact Info	Re: Stats on flash site vs HTML site? I think flash sites are catching up but I believe for SEO reasons that HTML still perform better.
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05-04-2009, 07:33 PM	#7
koolphoto Ken Katz War Room Member Join Date: Apr 2005 Location: NY, CA , USA. Posts: 563 Thanks: 55 Thanked 45 Times in 34 Posts	Re: Stats on flash site vs HTML site? Though flash is pretty, I prefer html and css vs. flash. If I use flash for a site it is at most a header or banner, but I am going away from that to pure css and html. I think html is the way to go for organic traffic and SEO. Also, for some of my sites, I want my site to be able to scale down and be read by the cell phones like the iphone. There are no flash readers for the iphone yet.
	My name is Ken Katz and I am a web designer and photographer.

05-04-2009, 08:28 PM	#8
mhartmann HyperActive Warrior War Room Member Join Date: May 2009 Posts: 175 Thanks: 18 Thanked 11 Times in 9 Posts	Re: Stats on flash site vs HTML site? I don't think the Google Robot can actually interpret flash files. HTML is far superior for SEO, IMO.