How long are your emails?

There are some successful marketers who are sending me mails of about 300 words and they send this mail 3 times a day every day. In my opinion that's to much to read and 3 times a day I see ass spam. But it looks like it's working for them. Is about the IM niche.

I tend to create emails in the range of 600-1000 words.

About 90% of my messages are product reviews, and 10% of the emails are information only.

Many of my product reviews contain information also.

I write LOOONG emails. Like thousands of words.

My niche is seduction so I do a LOT of educating.

Besides, I want to qualify my prospects as people who are serious about improving themselves, becoming more compelling men and great seducers.

But I can't prove whether this is more effective/less effective/equally effective. David DeAngelo (Eben Pagan) also writes super long emails in his seduction list. And he's doing A-OK...

You're right - there is no answer fits all. As long as your emails are providing value and building a good relationship with people on your list then write as long or short as you want. Do you have a blog? If so send them to read a longer article that you have written on your blog. You can always ask for feedback too!

Hi,

Long information packed emails can be great as they get the
reader engaged...

...then you can lead onto recommending a related product
or service you have of your own or indeed an affiliate offer
you want to recommend.

So don't be afraid to speak your mind, express your opinions
in your emails because people will respond to YOU!

They want to get to know you so if the email turns out to be a long
one it doesn't matter because as long as it contains valuable
information people won't mind.

I like to vary my messages with pure long info packed ones, some
that are short & link to a blog post and some that have pure content
and then link to a product.

Keep it fresh & interesting and your readers will look forward to
opening them.

Hope this helps

Regards
Gavin

Don't forget to interpret "what those guys are doing" within the context of what they (expressly and/or implicitly) told their subscribers they'd be doing before, while and immediately after people subscribed. The information itself may not mean much without knowing that.

("Expressly" is generally better!)

It's about continuity of approach, and expectation-setting/fulfilling.

I send long emails, because most of my subscribers have originally been attracted to my site by reading a long article I'd written, which was published somewhere else where they were already looking. They came to my site because they'd been told (sometimes in these exact words) that there was "more of the same" there. When they got there, they found "more of the same". They opted in knowing that that would, again, get them "even more of the same" by email. That's what they want. So it would clearly be pretty silly for me to send short ones?

Whichever (long emails or short emails) you decide are "better", you may need your entire marketing process to be based around that.

The emails are the stage in the marketing process most proximal to the income. You need the maximum possible open-rate and attention-rate for them. Everything else you do should be specifically and consistently designed and created to achieve that.

Different traffic demographics respond in different ways. What matters is your traffic demographics, how you attract them, and how you set their expectations.

Typically over 1,000 words, and I send them every 5 or 6 days. I've found this far better than sending shorter emails more frequently - no comparison at all.

As my history teacher said, sophomore year in high school, when someone asked how long their essay should be:

"You can compare that question to what I tell my wife when she asks how long her skirt should be. Short enough to cover what's necessary, but long enough to keep me interested"

Hope that answers your question

It depends.

Some niches like small and snappy email and other prefer longer and more indepth emails.

Of course you can. You split test emails with shorter amounts of text against larger amounts and see which results in more clicks / sales.

my advice is to just develop your own style of writing emails

this is how you set yourself apart from everyone else

write as much as you would like to read yourself, this is what i do

i hate emails with no content and just a promotion or a link

at the same time i don't like reading an email 20 pages long

if you do what you like then you will automatically attract people similar to you that stay on your list

It depends what type of message I'm sending, if it's just a link to a newsletter probably only a 100 - 200 words or if I'm actually explaining how to do something then 500-100 words plus pictures.

Don't feel under pressure to write long emails, just write as much is right for your email, there's no point waffling on just to get the word count.

It depends but I certainly don't cross 300 words. Almost all the emails I compose are tech in nature or promotional, the target audience has short attention span.

I like to mix it up. Usually I tend to write longer emails but today since it is the Fourth of July I went for a short content email and a link to the new blog post I just wrote.

Im in the IM niche...

Short and sweet is the best for conversions if you only want to get the clicks. They can be good for sales as well, but you have to make sure it's very targeted and you can explain the benefits in a few words. I prefer short email simply because I hate reading long-winded emails. I would much rather read about it on the product page.

Long-winded email can be good if you are an amazing writer and you know how to keep your audience engaged. But for me, short and sweet is the best for conversions.

But every list is different..

-Seth

Sometimes I will have less than 100 words if I'm liking to something on my blog that I want them to click through to and read.

The more you say the more chance you have of putting them off at times.

I think it really depends on the list. For example, if you have 'casual users' on your list (for example, those who browse FB all day, have a fast social life etc) I find that SHORT emails work best.

However, if you are targeting a very specific group of people and you are sending them something you know they want to read about and are interested in, then longer emails can work.

There is no right or wrong answer to this.

Make your emails straight to the point and as short as possible. Don't want to lose the readers attention.

In non IM niches, you must provide value. Send articles (PLR) interspersed with links. To find out what is really needed in your market niche, look at forums and Yahoo Answers for example.