Brand names and pictures across multiple niches

2 replies
I've looked across board and I've seen how personal(or profile) pictures help marketers' authority in their respective niches. Like Anna Hoffman (trafficgenerationcafe.com), her face is everywhere, which boosts her brand.

This brings me to the question, for marketers maintaining multiple niches, is it advisable to use the same name and picture for all the niches?

And if it is not, (in this case, using different names across different niches), is it advisable to buy a stock photo and use as a brand picture without privacy issues?
#brand #branding #multiple #names #niches #pictures
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by manuelocal View Post

    is it advisable to use the same name and picture for all the niches?
    It is if you really want to brand one name/image across different niches. I'd think that's more beneficial, the more related/connected the niches are?

    Many marketers involved in unrelated niches prefer to do the opposite, so that potential customers in the "domestic desalination technology niche" don't discover that their expert in that niche is also an expert in the "cauliflower soup recipes" and "decorating children's bedroom ceilings" niches as well, because that can seriously detract from their perceived authority/credibility in each niche and can make them look like "just another marketer" rather than looking like the "the desalination/soup/decoration expert". That's my principle reason for using 8 different identities in my 8 different, unrelated niches. I know that many affiliate marketers here do the same.

    Originally Posted by manuelocal View Post

    is it advisable to buy a stock photo and use as a brand picture without privacy issues?
    I'd think that's generally very inadvisable (and the permitted uses of many "stock photos" specifically exclude marketing/image-branding uses - you might want to be very careful with the terms of service, if trying this!).

    I get round that problem by having graphic artists at Fiverr and elsewhere make little "pictures"/"avatars" of various kinds from my own photos of myself, in which I'm not recognizable (and - specifically - don't look "too young to be an expert") because they're silhouettes, drawings, cartoons or whatever. This has been working well for me, for years: I "have a photo there" (wherever "there" is), but as far as I know, I've never yet been recognized from any of them.
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    • Profile picture of the author manuelocal
      Originally Posted by Alexa Smith View Post


      I get round that problem by having graphic artists at Fiverr and elsewhere make little "pictures"/"avatars" of various kinds from my own photos of myself, in which I'm not recognizable (and - specifically - don't look "too young to be an expert") because they're silhouettes, drawings, cartoons or whatever. This has been working well for me, for years: I "have a photo there" (wherever "there" is), but as far as I know, I've never yet been recognized from any of them.
      Thanks Lexy, that is an insightful way to deal with the problem. I'm gonna try that
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