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| | #1 |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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What are marketing fads, precisely? Think traffic exchanges. What used to be hot has now become a damp squib. A simple rule for marketing is this: any traffic source that doesn't attract information seekers or buyers is likely to be a fad. Let's look at Twitter. While there are benefits to using it, it is not very effective as a marketing tool. To put it simply in terms of dollars and cents, you won't find many people making a lot of money from Twitter. Most of them who are making money are selling 'profit from Twitter' products. The irony, eh? The reason why sites like Twitter and Facebook are not great marketing tools is because they don't attract people who are information seekers or buyers. People go on to these sites to interact, not to look for information on the best golf club to buy or how to remove their moles. That's why sites like these are ineffective as marketing tools and can be described as fads. To compound the problem, many people are following hundreds or thousands of people each day. If you are getting thousands of tweets a day, are you going to read them all as they come in by the second? Most people are most likely only REALLY following a handful of people a day and reading their Tweets. The rest, they read if they happen to be on at the right time. So what are the evergreen tactics that you can count on? One of them is certainly article marketing. When you have your articles on article directories, those articles are attracting information seekers. That means there is a lot higher chance that these people will actually buy something from you. Another one is pay per click advertising. With 90% of Google's revenue coming from Google Adwords, do you think they are just going to sit idle and let it go bust? Adwords will remain effective for sometime to come simply because Google's income depends on it. Have fun with Twitter. Use it as a communications tool. If someone else says they made $10k from the contacts on Twitter, well anyone can say they made $10k from Gmail, Hotmail and Skype. Frankly, it will look ridiculous. Ignore the hype. Go with tactics that remain evergreen, and dump those that are fads. Fabian |
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| | #2 |
| SG Lurker Warrior War Room Member Join Date: Jul 2008 Location: Singapore.
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| Hi Fabian, I agree with you totally that Twitter should be used as a communications tool but I also think that it can be used as a marketing tool. Oddly, when I did a Google search for something, a Tweet was actually the number 1 result and that led me to a sales page. No doubt, this could be a fad - but early adapters of a fad could become very wealthy, don't you think? What doesn't work for one person could work very well for another. I use article marketing a lot and I use Twitter to get more people to view the articles. So it's a good win-win (I call it my content boomerang strategy). Asher |
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| | #3 |
| Senior Warrior Member War Room Member Join Date: Sep 2008 Location: Sunny Philippines
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We are all entitled to our own opinion..There's no one way to make a living, same goes for success. All we can do is increase our chances..In the end it's a numbers game. A better strategy will be to incorporate both.. Fads fade away..That is true..but before it does, isn't it better to get your share of it.. oMar |
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| | #4 |
| Newbie Warrior Join Date: Apr 2009 Location: The Tropics
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i am fairly new in this online marketing, but i am willing to try everything that will help me in achieving my goals. and i can see that twitter is one of the tools you can use, it may not be the best tool,... so i think , do not limit your resources to what others say that are working for them. because what works for them doesnt necessarily mean it'll work for you. cheers! |
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| | #5 |
| Today's the day! War Room Member Join Date: Oct 2007 Location: Florida, USA.
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Fabian, I respectfully disagree. As with Facebook, there are those who don't and never will "get" Twitter. I suspect you fall in that group. While this isn't true for every person, or with every update, sometimes a "tweet" will give you a peek into the person's brain. If this information is approached from a marketing perspective, it can give you tremendous leverage. It can be pretty powerful. If you're not testing Twitter at a minimum, you're leaving potential buyers on the table. |
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| | #6 | |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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As someone else alluded to, it can be even as a SEO tool. The trouble with Twitter is that people readily accept it without skepticism because of its innocent design and intentions. Twitter, as a matter of design, is not as effective for marketers as the hype suggests. By the way, notice how some people are making money from selling 'Twitter advice' products. That's where the REAL money is. Selling the shovels, and not digging the 'gold'. Fabian P.S. This is how normally a new marketing fad is formed, people start spreading around dubious statistics that pull people in. We are not that naive now are we? | |
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| | #7 |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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I will just speak for myself. Since joining Twitter... 1. My blog traffic has more than tripled. 2. My blog sales have increased by 20%. 3. My Adsense income has increase by 400%. So I respectfully disagree. When used properly, Twitter can make you money. And NOT selling Twitter products. |
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| | #8 | |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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I see people in the JV forum saying they have 4.6 million subscribers with no proof whatsoever. Talk about lies in this industry. Fabian | |
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| | #9 | |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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somebody hijack your WF account again) but I'm just going to let you believe whatever you want. I know it to be true and that's all that matters. Wow, some people. | |
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| | #10 |
| Today's the day! War Room Member Join Date: Oct 2007 Location: Florida, USA.
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| Some are doing both. ![]() Take a quick look at the video I have up at The Tweeder Method :Tweeder. Don't watch it for info on my product, but to see what I've seen in Twitter. You might gain a new perspective. The video is more about Twitter's potential than what my system does. Ignore the rest of the sales page and do not buy. I've been around long enough to understand how easy it is to become jaded and to think everything is hype. |
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| | #11 |
| "Working On A Dream" War Room Member Join Date: Dec 2002 Location: Alderaan
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| | #12 |
| there is no spoon War Room Member Join Date: Jan 2008 Location: Wigtown, Newton Stewart, Scotland.
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Fabian You've asked for proof from those who claim that Twitter is working for them, where is your proof that it doesn't? You've been a member of Twitter for 505 days and have made 286 tweets, averaging less than two a day. Can you honestly say that you've really tested this method effectively enough to draw any worthwhile conclusions? Peter |
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| | #13 | |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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| Quote:
Fabian | |
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| | #14 | |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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One doesn't have to look for proof when a strategy is clearly not suitable for something, in this case, Internet marketing. Do you need to look for proof that spam is illegal? No. It is right in front of everyone's face. I don't see anyone spending hours looking for proof that FFA's don't work. That's because it clearly doesn't. I'd like to see you find proof for or against that. Fabian | |
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| | #15 |
| there is no spoon War Room Member Join Date: Jan 2008 Location: Wigtown, Newton Stewart, Scotland.
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Fabian You created this thread with the title "Why Twitter is a damp squib" - you put forward some arguments that were merely conjecture, your opinion and not based on any statistics or fact. Before anyone has to disclose their proof that it works it stands to reason that you first put up the proof of your side of the argument. This is not about getting 'one up' as you say, it is simply in the interest of a balanced argument. Peter |
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| | #16 |
| Clockwork Hamster King War Room Member Join Date: Dec 2005 Location: Beautiful Downtown Osaka, Japan just minutes away from all the Sushi, Okonomiyaki, and Izakayas
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How are you using Twitter? Slapping in aff links and expecting a bundle of commissions? That's not how it works. It's not such a direct, instant ROI marketing tool. However, if you're willing to invest in it .... treat your followers like people instead of wallets ... interact ... you'll find that you build a loyal following and you will make money via Twitter. Quit trying to rape and pillage! |
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| | #17 |
| Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth
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"marketing tool" as in "spamming tool" ? ![]() Be honest guys. I myself dont pay attention anymore since i dont have the time to check 1000s of "links" people tweet..and everyone has "something" to link/say. Too broad/general/un-targeted. |
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| | #19 | ||
| Student of Marketing... War Room Member Join Date: Mar 2009 Location: Adelaide,South Australia
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The way i see it,is twitter is a tool. It's how effectively we use the tools..will be how successful we are pulling the money in. It's a shame there is so much hype..becuase users will stop using or (news reports are saying 60% of new signups are leaving twitter after 1 month) like its been said earlier the messages will get lost. I joined 2 months ago,created 4 accounts all with business in mind. Now while i don't have any websites up at the moment,i've been tracking clickthroughs by retweeting other's links and promoting blogs(I use Allyourtweet.com). The smaller of the 4 accounts @RockYourPlr is getting around 25-88% clickthroughs on some links. That boggled my mind,considering in my opinion my tweets were rubbish. (and not to mention no personal tweets about my personal life whatsoever). I think twitter can be successful if a dedicated followingcan be cultivated. Initially when i joined i was madly following people. (I dunno,somehow the blinkers went on and i forgot what i previously read about twitter marketing)..since then i've pruned back everyone either not following me back and those i don't want to follow. Time will tell if twitter will help with traffic to my websites in future. just want to point out 2 very good points in this thread- Quote:
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| | #20 |
| Just hitting the mouse! War Room Member Join Date: Jul 2007 Location: Puerto Calero, Lanzarote, Canary Islands
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I started to use a number of twitter accounts to promote various niches earlier this year. I either promote low clickbank products after building up a repore. Or I sent them to my related website. It's a great list buillder so far. Maybe it is a fad that won't last for the next 5 years but while it's around and working for me I'm going to use it! Rich |
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| | #21 |
| HyperActive Warrior War Room Member Join Date: Apr 2009
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Well, To those knocking Fabian for saying "Twitter sucks," because he obviously HASN'T, it'd be good to look at where it fits in the whole picture of your endeavor-as-a-business. If you're IM endeavor is just using a few tactics to generate some traffic and sales then why would it NOT work? But if, on the other hand, you're looking to build a 6 or 7 figure per year REGULARLY business structure, the efforts required would certainly put Twitter lower down the list as far as what's the most reliable, trackable, and worthy of your time. Hypothetically speaking, if there's only 18 working hours per day, AND YOUR GOAL WAS A CONSISTENT 6 OR 7 FIGURES PER YEAR, tweeting is probably not going to be your highest return-on-action. If anyone is reading that Fabian is telling people not to twitter or that tweeting sucks or that you're stupid for tweeting, then you're reading the wrong message. His post is simply talking about the questionable long term value and short term effectiveness over other strategies that have shown to be effective AND long term. But, if some of you don't want to see it like that, and what he actually said, then you'll need to take youw own advice - "to each his own". |
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| | #22 |
| Senior Warrior Member Join Date: Aug 2002 Location: LaFollette, TN
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One thing that kills Twitter for people (IMHO,) is the fact that they get all jacked up at trying these stupid "30,000 followers in 30-days" promos. I only have about 400 followers. 90% are in the Real Estate field. THOSE are the people I want to work with. If you want results, you have to be a bit selective. Pete |
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| | #23 | |
| Clockwork Hamster King War Room Member Join Date: Dec 2005 Location: Beautiful Downtown Osaka, Japan just minutes away from all the Sushi, Okonomiyaki, and Izakayas
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| | #24 | |
| Senior Warrior Member War Room Member Join Date: Jul 2002 Location: , Bristol , United Kingdom.
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I get 3500 new leads a month from those damp squibs, that purchase everything from a $7 report all the way up to $5000 coaching packages... Robert | |
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| | #25 | |
| HyperActive Warrior War Room Member Join Date: Apr 2009
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While doing some more research after wriitng my original post, it seems like Twitter CAN find and do well with things that increase your income. I think, though, that some of us are used to thinking in terms of one-to-one from process to result in setting up or working our business model and some of the web 2.0 stuff is a little less concrete to know how exactly it fits in. But you're right - it absolutely can be used as an effective tool, and should be exploited. I still think, though, that Fabian IS hitting it right on with a lot of the "flash in the pan" mentality to newest trends - you know, the old "get rich quick" with this new technique thing. If Twitter is used as part of the overall picture, I can see how this can be profitable, indeed. (As long as you know how to use it and manage your time properly with it.) Thanks for all the good answers, everyone, - Paul | |
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| | #26 |
| Senior Warrior Member War Room Member Join Date: Sep 2008 Location: Sunny Philippines
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Fabian, I hate to say this but with all the comments here pro-twitter..I think you're the odd one out.. Hehe..Just kidding...It's a healthy discussion..Even I learned something new from the arguments.. Tweet Tweet :-) |
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| | #27 |
| Beware - Straight Talker War Room Member Join Date: Jan 2004 Location: United Kingdom
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Hi Fabian, Sorry to add to the disagreement but it sounds like you're making statements not based on any facts. How do you know not many people are making money from including Twitter in their marketing mix? I've had some excellent results from Twitter in many forms, from meeting new friends, having dinner with Mark Joyner (he stopped over in Singapore and I only knew because he tweeted about it), new customers to my businesses, new subscribers, more website traffic, etc... You may be right that it's a fad and will eventually go away, change or stop being used - but right now it's really popular, new people join all the time and it's helping my businesses and letting me keep in touch with people in ways I wouldn't otherwise - so I can't agree with your statements that it's not working or only for people selling Twitter stuff. Surely using techniques that are current is just plain business sense? If it becomes more costly to use it than the benefits - That's the time I would agree that it's worth considering the value, but while it helps - Who in their right mind would leave that value on the table? Sometimes the power of fads is that they can add a nice boost to your business - there doesn't have to be a down side. Andy |
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| | #28 |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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You know what - I fully expected most to disagree with me with all the positive vibes about Twitter going on about. It seems like you can't say a bad thing about it and get away with it. That's why I want to play devil's advocate. We can go on and on about getting more joint ventures, learning new stuff, getting rankings, maintaining relationships...all those are the benefits of Twitter and I have benefited from them too. I didn't say I haven't. But the benefits don't size up to the amount of hype and attention it gets. If you admit that this will probably be a fad, then that just proves my point. Which is, focus on evergreen tactics and try not to be too obsessed with Twitter when you could be doing something a lot more productive. Kevin said 10 minutes per day, I would say that's about right. Fabian |
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| | #29 | |
| Senior Warrior Member War Room Member Join Date: Oct 2006 Location: San Francisco, CA
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We're better off not having people like Fabian who just want to tweet/spam affiliate links or flog us with sales pitches for their products. So yes please stay off Twitter. You are right it doesn't work like you want it to work so you can "murder your job" so delete your account. Thanks! | |
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| | #30 | |||
| Christmas Rocker Join Date: Aug 2006 Location: North Pole
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1. It's lasted a bit longer than a fad. I remember Bev Clement telling me to get involved with Twitter some 15 months ago. 2. The only person who seems to be obsessed with Twitter here is you. Quote:
Martin | |||
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| | #31 | |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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Fundamentally, you are considered a spammer as you described. Fabian | |
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| | #32 | |
| I have a lame list. War Room Member Join Date: Jul 2008 Location: One Second into the Future
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If I miss a day on Twitter, or am "off-schedule" by more than a couple hours, I get tweets or DMs from people wondering where I am. You don't get those kind of messages if people aren't reading your tweets. Ditto. | |
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| | #33 |
| Dog Vomit PLR War Room Member Join Date: Apr 2008 Location: USA
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Again, this post is an opinion and not a fact. There are no numbers to back this statement. There are marketers who are making a good profit via Twitter. As someone earlier said, just because we don't get Facebook and Twitter, it doesn't mean they are a waste of time.
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| | #34 |
| Unplugged War Room Member Join Date: Jul 2008 Location: London, UK.
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Fabian, Fabian, Fabian... You had me with the thread title (a large part of me still thinks that Twitter is mainly for those who find blogging just too much of a challenge ) but you haven't really advanced your cause with your arguments thus far.Fad or not, Twitter is simply just another channel for reaching and interacting with people, many of whom may not have been aware of your presence before. Any competent marketer should be able to benefit from such access, even if it's just establishing themselves in the minds of prospective customers or partners. That's all it needs to be. It's not the marketers' fault if Twitter is getting hyped beyond its value. All major trends tend to suffer the same fate. And your dig at SW was uncalled for. There's no reason to question his claims. As far as I know, he isn't a Twitter shareholder. Frank |
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| | #35 | |
| Insert Witty Title Here War Room Member Join Date: Jun 2007 Location: Adelaide, Australia.
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Hamster King thinks how we all should. It isn't really thinking outside the hamster cage... IMHO it's easy to build relationships through twitter... but not on a mass scale. So for finding and cultivating relationships with possible JV partners, graphic designers, copywriters etc, it can be a fantastic tool. | |
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| | #36 |
| HyperActive Warrior War Room Member Join Date: Apr 2009
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It's really funny and telling some of the mindsets that are afraid of a critical look at current sentiments. I haven't been here as a poster for that long and it's frankly disturbing the amount of denial people have for thinking that someone writing anything from playing devil's advocate to simply wanting a second opinion somehow means that person IS the devil. And that just by mere mention of how the tecnique might have downsides (but not saying it is a TOTAL downside) somehow shoots elephant sized holes in whatever sacred technique is being objectively looked at (and I'm not talking with numbers as the only way to gauge objectivity.) Those who make the most success are the ones who are willing to see the weaknesses in every methodology that they're using and create ways to minimize or eliminate those weaknessess altoghether. Fabian is simply pointing out things that should be looked at from a trend and over-all picture point of view, and some of you are acting like he's emptying an Uzi pointed right at you. Sheesh. |
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| | #37 | |
| Beware - Straight Talker War Room Member Join Date: Jan 2004 Location: United Kingdom
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When someone posts 'statements' which are opinion but positioned as fact - it almost always prompts people to question the presuppositions being used. Why don't you let Fabian answer for himself instead of repeatedly having a go at anyone that makes an opposing point? If the OP had said "I believe this is a fad and although it has some great benefits, from what I can tell, most people don't appear to be in the small percentage of those actually making the time they invest in using it give an appropriate ROI. Obviously some benefits are not tangable (friendships, keeping in touch with family etc.) but if you're spending any amount of time using Twitter - consider whether it's actually proving to be an effective use of your time - you may find it's detracting from more useful actitivies you could be engaging in". I would have nothing to say except - I agree. Perhaps the intention was the same, but that's the beauty of text-based communication - you need to be careful how you phrase things or people get the wrong idea. They say the meaning of your communication is the response you get (i.e take ownership of your communication - it's not always the other persons fault they don't understand what you meant). Andy | |
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| | #38 |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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Fabian, I'm actually going to take the high road here, maybe because in the past, that's been a hard thing for me to do. You've attacked me unjustly, essentially calling me a liar. That's fine. I think ultimately, you've ended up doing more harm to yourself than you have to me. Read your post and the attitude that it presents. Do you think this is the way to make friends in this business who might, down the road, help you become more successful? How many people do you think read what you wrote and are thinking to themselves that this is somebody who I will not want to do business with? I have learned from my own mistakes, which I am trying greatly to correct, that you do more harm than good by attacking others. Just my 2 cents for whatever it's worth to you. Wishing you nothing but the best. |
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| | #39 |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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Steven, I merely asked you if you have proof and you have taken the moral high road as you yourself have admitted. Says it all really ![]() My view? I think you and a few others have taken this argument way too personally. Let's stick to Twitter my friend. Fabian |
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| | #40 | |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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I make claims that I can help them achieve success. In that case and in that case only I better damn well be able to back up what I claim. There are plenty of people here whose products I've promote who can more than verify the success that I have had doing so. Again, no offense, but I owe you nothing. | |
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| | #41 |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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| | #42 | |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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First of all, I am not your friend and I am NOT your pal. I have nothing to gain by making up claims about my success using Twitter. I have no Twitter products that I sell, though I can recommend to get Dana W's to anybody who wants a good one, and I have no stock in the company. If you continue to behave like the ass that you are, you're only going to dig this hole that you've dug for yourself deeper and deeper. Now please take your sanctimonious crap someplace else and get it away from me. | |
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| | #43 |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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Steven, were you taking the moral high road on that one? Fabian |
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| | #45 |
| HyperActive Warrior Join Date: Sep 2008
Posts: 371
Thanks: 74
Thanked 15 Times in 11 Posts
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Fabian, looking at your twitter profile I think you've rather started this thread to PROMOTE yourself rather than to help anyone with anything. That would explain the tone of your posts in this thread. I've personally not used twitter but I do see the potential it has for building relations - as for spamming it - I don't know - maybe that's what you're referring to. |
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| | #46 |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
Posts: 3,473
Thanks: 217
Thanked 385 Times in 119 Posts
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| | #47 |
| KING-WARRIOR Join Date: Feb 2009 Location: london
Posts: 179
Thanks: 4
Thanked 11 Times in 11 Posts
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I a sorry but i have to disagree, people who know how to utilse twitter they will make it, i mean twitter is all about instant communication nd interactin is a very powerfull tool to drive sales and make money. I am quite a fan of twitter, but do not get me wrong, sometime twitter users are there only to promote themselve, so that might support your argument for why it is ineffective
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| | #49 | |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
Posts: 16,394
Blog Entries: 11 Thanks: 1,531
Thanked 6,192 Times in 2,288 Posts
| Quote:
called me a liar, which as far as I'm concerned does make this personal. I am simply telling you the person who I think you are. Sometimes looking in the mirror can be a real nasty wakeup call. | |
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| | #50 | |
| HyperActive Warrior Join Date: Sep 2008
Posts: 371
Thanks: 74
Thanked 15 Times in 11 Posts
| Quote:
Spamming will definitely not get you the results you want! Bashing about it neither. | |
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| Tags |
| damp, squid, twitter |
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