Why This Is A Damp Squib
Think traffic exchanges. What used to be hot has now become a damp squib. A simple rule for marketing is this: any traffic source that doesn't attract information seekers or buyers is likely to be a fad.
Let's look at Twitter. While there are benefits to using it, it is not very effective as a marketing tool. To put it simply in terms of dollars and cents, you won't find many people making a lot of money from Twitter. Most of them who are making money are selling 'profit from Twitter' products. The irony, eh?
The reason why sites like Twitter and Facebook are not great marketing tools is because they don't attract people who are information seekers or buyers. People go on to these sites to interact, not to look for information on the best golf club to buy or how to remove their moles. That's why sites like these are ineffective as marketing tools and can be described as fads.
To compound the problem, many people are following hundreds or thousands of people each day. If you are getting thousands of tweets a day, are you going to read them all as they come in by the second? Most people are most likely only REALLY following a handful of people a day and reading their Tweets. The rest, they read if they happen to be on at the right time.
So what are the evergreen tactics that you can count on? One of them is certainly article marketing. When you have your articles on article directories, those articles are attracting information seekers. That means there is a lot higher chance that these people will actually buy something from you. Another one is pay per click advertising. With 90% of Google's revenue coming from Google Adwords, do you think they are just going to sit idle and let it go bust? Adwords will remain effective for sometime to come simply because Google's income depends on it.
Have fun with Twitter. Use it as a communications tool. If someone else says they made $10k from the contacts on Twitter, well anyone can say they made $10k from Gmail, Hotmail and Skype. Frankly, it will look ridiculous.
Ignore the hype.
Go with tactics that remain evergreen, and dump those that are fads.
Fabian
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