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Sales Funnel or Website w/ Opt-in

by Ethan Walker
14 replies
Hey Warriors,

I'm using optimizepress to set up a a life coaching site. I currently don't have a list and was wondering if I should set it up as a sales funnel starting with a squeeze page that leads to the actual site or simply create a website with a opt-in form in the side bar.
#funnel #optin #sales #w or #website
  • Profile picture of the author HansDavid
    Build a squeeze page, make it as your homepage.

    And then put a link to your blog/articles part of the site on the navigation bar.
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    • Profile picture of the author Ethan Walker
      Yes, exactly! I was in the process of doing that and had trouble with the permalinks. Do you have any idea how I get the home page to just end in .com without the forward slash and page title?

      I want: mywebsite.com

      Not: mywebsite.com/page-title

      I was able to do it before on another site I created and forgot how I made it work without the post name after the domain.
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      • Profile picture of the author HansDavid
        Originally Posted by erw597 View Post

        Yes, exactly! I was in the process of doing that and had trouble with the permalinks. Do you have any idea how I get the home page to just end in .com without the forward slash and page title?

        I want: mywebsite.com

        Not: mywebsite.com/page-title

        I was able to do it before on another site I created and forgot how I made it work without the post name after the domain.
        You can do this on your settings tab. There is a section where you can determine what page displayed on your main domain.
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  • Profile picture of the author edhuu
    On your wordpress cpanel, go to settings->reading->choose your static page
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  • Profile picture of the author WillR
    Hmm, I would probably focus on having your blog as the main homepage on your domain. People landing on your site because of your content are going to be much more targeted. You can then have an optin offer in the sidebar and also in an exit pop.

    Then place your squeeze page in a subfolder and you can drive any paid traffic directly to the squeeze page if you want to. But a squeeze page as your homepage offers very little to none SEO value.
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    • Profile picture of the author Gary Boardman
      Originally Posted by WillR View Post

      Hmm, I would probably focus on having your blog as the main homepage on your domain. People landing on your site because of your content are going to be much more targeted. You can then have an optin offer in the sidebar and also in an exit pop.

      Then place your squeeze page in a subfolder and you can drive any paid traffic directly to the squeeze page if you want to. But a squeeze page as your homepage offers very little to none SEO value.
      I have to agree with Will R on this one too.
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  • Profile picture of the author alvinchua91
    Both are fine bro. I would recommend you look at Achieve All Your Goals and Be Successful - Brian Tracy
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  • Profile picture of the author Randall Magwood
    Originally Posted by erw597 View Post

    ...set it up as a sales funnel starting with a squeeze page that leads to the actual site...
    ^^This in my opinion. You'll get more leads this way. Having an opt-in form on the sidebar will help, but it wont be the main attraction due to all of the content that you will have on your site.
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  • Profile picture of the author Steve L
    Originally Posted by erw597 View Post

    Hey Warriors,

    I'm using optimizepress to set up a a life coaching site. I currently don't have a list and was wondering if I should set it up as a sales funnel starting with a squeeze page that leads to the actual site or simply create a website with a opt-in form in the side bar.
    I say skip the squeeze page and just offer something at a low price on the front-end. You'll get less people in your sales funnel but they're less likely to be 'tire kickers' too.
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  • Profile picture of the author jbsmith
    Would you walk up to a girl at the bar and ask her for her number before you meet, talk, share a few laughs?

    That's what you are really advising by putting a squeeze page as the entry into your core site.

    What I would suggest is that your main site shares various pieces of content with strategically placed opt-in forms as part of or near the content you offer.

    What you CAN do to be more aggressive is to put together special offers - free training programs, reports, videos, etc...and then offer a squeeze page into that content to which you can bring on affiliates/jv's who can send you "warm" traffic toward a very specific offer with some pre-selling.

    Jeff
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    • Profile picture of the author Ethan Walker
      Originally Posted by jbsmith View Post

      Would you walk up to a girl at the bar and ask her for her number before you meet, talk, share a few laughs?

      That's what you are really advising by putting a squeeze page as the entry into your core site.

      What I would suggest is that your main site shares various pieces of content with strategically placed opt-in forms as part of or near the content you offer.

      What you CAN do to be more aggressive is to put together special offers - free training programs, reports, videos, etc...and then offer a squeeze page into that content to which you can bring on affiliates/jv's who can send you "warm" traffic toward a very specific offer with some pre-selling.

      Jeff
      Love this idea Jeff! I have some free offers ready to go.
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    • Profile picture of the author wesawu
      Originally Posted by jbsmith View Post

      Would you walk up to a girl at the bar and ask her for her number before you meet, talk, share a few laughs?


      Jeff
      Hahah! That's how I met my of wife of 25 years!!! You don't know until you try!!!
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  • Profile picture of the author cpt
    I am in somewhat of a similar niche. I would rather have a relationship with my readers. It's that trusting relationship that is going to keep my readers coming back time and again to buy products. I want them to see me as an authority in my industry and the go to person when they need answers. Produce valuable content consistently, build their trust, build a relationship and they will opt in.

    Think of it in terms of a marathon rather than a sprint.
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