What do you send to your list?

Hi,

One way is to send emails (at least one day a week) that
allow your subscribers to view your latest blog updates (blog posts).

You can then allow your visitors/subscribers to view your content
plus showcase your products/services at your blog at the same time.

Do this consistently and you will begin to see some sales from your
blog alone.

You need to track your links from your blog so you know exactly
where your sales are coming from.

Hope this helps.

All the best!
Gavin

I send my list updates of my website, like new product, free reports or ebooks, product upgrades and more.

I send them free stuff. Free scripts, WP plugins, graphics packs, all sorts of things I think they will find useful. Then every once in a while I hit them up with a paid product. Works well for me.

I send my lists exclusive stuff that I don't put on my blog, I want them to feel like they gave up their email for something special.

I send snippets of blog posts with "read entire article" links.
I send swipes for affiliate products.
I send information only emails with relevant links in the footer.

It depends on the niche, the demographic and the products I am promoting. I mix it up to see what works best.

This is a good question. I hear this one asked a lot.

I've come up with my own regimen that's working pretty well for me and it's as follows:

1.) I aim to email my list a minimum of 3x's per week: on Monday's, Wednesday's and Friday's.

How often you email your list will largely depend on your market, however, I suggest that you broadcast email at least 3x's a week to maintain and keep the relationship strong. I'm in the IM/blogging/traffic generation niche, so 3x's a week works well for me.

2.) Whenever a person first subscribes to my list, they go onto my autoresponder, which is 7 emails sent out over a course of 7 days. I incorporate a variety of valuable information delivered in both video and text formats.

I would suggest that you incorporate video, at least one or two, into your autoreponder series. This is a great way to build trust with your subscribers quickly and build a solid relationship with them.

As mentioned, I broadcast my list, meaning I manually write and email my list 3x's a week.

3.) I do a mixture of informative and sales driven emails and I always make sure they are filled with valuable content. The content of my emails are as follows:

• I have a video series on YouTube about traffic generation. Every week I share valuable traffic and IM tips in a video and on Monday's I upload a video to YT and post it to my blog. Once my post is live, I email my list letting them know about it with a link back to my blog post.

• On Weds., I broadcast a sales driven email. I have a membership site and every Wed. I email my list and share with them valuable snippets of the information we're covering in our membership site, kind of like a teaser email.
  
  I'll share just enough valuable info and at the end of the email, I have a link pointing back to the signup page for my site.

• On Friday's, I send out a link roundup email. Every week I compile a short list of the very best and most valuable pillar posts I've come across for the week and I post them on my blog. Then I email my list letting them know about it with a link back to the post.

4.) My email list is connected to both my blog and the several stand alone landing pages I have.

In my Aweber account I've segregated my lists specifically by the traffic source so I know exactly where each subscriber comes from and what offer the subscriber was originally interested in. This is good for me to get a clear picture of how effective my marketing efforts are and determine where and if I need to scale up or scale down from a particular source.

Ultimately,,what you what you do with your email list will depend on what they're specifically interested in. I would suggest that you create a survey using something like survey monkey (it's free) and send it to your email list asking them what they're specifically interested in learning more about.

This is the best kind for marketing research and it's truly invaluable. By knowing exactly what your list is interested in, you can tailor all of your emails and content around it and create or find affiliate products that fits their specific interests, thus increasing your lists' response, engagement and your income.

Ti