What am I doing wrong?

[Erie]

Here is what I am doing:

I'm driving Adwords traffic to an opt-in page. If you opt-in then I take you to a sales page of a clickbank product.

I felt like I was wasting a lot of traffic so I put a little link below the opt-in submit button that allows you to go to the sales page without opting in. I'm still getting a reasonable amount of opt-ins and seeing more hits to the sales page. Additionally, I have an auto responder that mails every 2 days with some content related to the niche and multiple links to the sales page.

No sales. WTF.

I can provide stats if needed.

[nicholasb]

pm me the opt in page, also how many opt ins and visitors have you had

[Ideefixe]

Yeah I am going to need the link of the landing/opt-in page in order to help...

[Erie]

crap, I don't have enough posts to PM yet.

[Erie]

the opt-in page is carpaltunnelexercises dot org

36 opt-ins
58 bypassed the opt-in and went straight to the sales page

I've driven 285 visitors to the opt-in page

I know the numbers are small; it has only been 3 days.

Total adwords spending is $138. The number is somewhat inflated b/c I accidentally bid $21
for my keywords instead of $0.21 for about an hour. My commission for a sale would be about 30 bucks. I would have needed to convert about 5 of the 285 visitors to cover the traffic cost, which is less than 2%. Since only 94 visitors actually saw the sales page, I needed to convert over 5%, which is high.

Thanks for reading this over; I really appreciate it.

[guillopuyol]

Originally Posted by Erie

the opt-in page is carpaltunnelexercises dot org

36 opt-ins
58 bypassed the opt-in and went straight to the sales page

I've driven 285 visitors to the opt-in page

I know the numbers are small; it has only been 3 days.

Total adwords spending is $138. The number is somewhat inflated b/c I accidentally bid $21
for my keywords instead of $0.21 for about an hour. My commission for a sale would be about 30 bucks. I would have needed to convert about 5 of the 285 visitors to cover the traffic cost, which is less than 2%. Since only 94 visitors actually saw the sales page, I needed to convert over 5%, which is high.

Thanks for reading this over; I really appreciate it.

Hello Erie, welcome to the Warriors Forum.

I sent you a private message, asking for a little more info (don't post it here).

Going over your numbers, and assuming the sales page converts 2% (which is pretty good but not unreal), your cost per visitor (to the sales page) to cover advertising costs should be $0.60, in order to double your money, your target cost per visitor (to the sales page) should be $0.30.

Now... you are using a squeeze page which is converting 13.95% of visitors to subscribers and 22.48% of visitors click straight through to the sales page (possibly to never be seen again)...

I would recommend you focus on:

1) Split test the headline in your squeeze page to increase signups
2) Remove the option to go straight to the sales letter... build your own list, not someone else's
3) Bring the signup box above the fold and provide a clear benefit to entering the info (like clear call to action with benefit)
4) Have your auto-responder redirect the signup to the sales page
5) Track which keywords (and match types) are giving you the best results.

I hope this helps some... If you answer the PM I sent I can help out some more...

-G


EDIT:

With your current squeeze page conversions you would need to be paying $0.04 per click to break even if you redirect them after sign up, or $0.07 to break even if you leave the link to bypass the signup... However, you have a better chance to make a sale if you improve the squeeze page and you set up an effective follow-up series.

[Erie]

Thanks so much! I'm currently making the changes you suggested and will monitor my results.

[Christoph Eicken]

Hi Erie,

Just curious - how did it work out for you?
Did the changes you implemented improve the results?

Thanks!
Christoph

[InternetMarketingIQ]

Ever wonder what you customer/visitor thinks of you offer? Maybe you should start there and work backwards. After all they are the people who have to crack the wallet.