What Is A Good Price To Pay Per Subscriber?

2 replies
I know this question will have different answers depending upon what you're marketing and the payout of each product/service, but let's just say I'm promoting a typical Clickbank product.

Sales funnel - I collect an email first and then send users to the offer page for a sale. Regardless of whether the user buys right away, what would be a good cost per single optin I should be shooting for where that subscriber will pay for itself in the long run?

Or better yet, is there a formula one can use to determine what their CPSUB (Cost Per Subscriber) should be for each campaign?
#good #pay #price #subscriber
  • Profile picture of the author Victor Edson
    You've kinda answered your own question.

    You have to know what each subscriber is worth. CPVLabs can test that for you.

    Once you know how much people are worth, then you can begin offering XX for each optin. You can't really determine that number until you know for a fact how much they're worth unless you're okay with the idea of potentially throwing away a few thousand until you learn.. in which case, start with a buck!
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  • Profile picture of the author ChrisDouthit
    Yeah, there is really no way to answer this. You have to know how much each person is worth in your funnel. Once you calculate this you can figure out how much you would want to pay.

    Go to any pay per lead type of affiliate offer and you will see they all over different payouts per lead.
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