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Do YOU have the McDonalds Mindset?

by gcbmark20
12 replies
Hi guys,

Just wanted to make a quick post regarding those who are
currently building their email lists, selling products online and
venturing into all that good stuff.

The reason for the title is because I believe that the famous
burger producing brand doesn't care how many people
actually DON'T LIKE THEM!

Think about it for a second...

I was walking past a McDonalds near me a few days ago and
began to notice at how many people were actually walking past
and not even noticing that the big M sign was even there.

But you know what else I thought?

I thought about how many of those people who just walked past
have been and purchased a burger or whatever from there before.

And I bet most of them have.

Do you think McDonalds cares about the ones who walk right
past their stores?

NO not nearly as much as most do anyway.

So what's my point?

My point is that YOU must adopt the same strength in mindset
and not get upset every time some one UN-SUBSCRIBES
from your list or...

...ASKS FOR A REFUND or...

...Doesn't join your email list etc etc.

Because no matter how good you think your product is, the
emails are you send or how great a marketer you are....

....Not EVERYONE WILL DO WHAT YOU WANT THEM TO!

I've just recently updated my blog with an action packed article
and I've just seen people actually un-subscribe.

WHY?

Who knows.

Humans are un-predictable and often fickle.

GET USED TO THIS GUYS!

So when you see people leaving your list, asking for refunds,
completely ignoring your FREE gift etc.

Just thank yourself because you know you are one step
closer to finding the ones who are willing to listen to YOU.

You'll never find 100% satisfaction from your campaigns and
anyone who claims to do so are crazy.

It means you are working your business, working your list,
at least seeing some numbers/conversions/results you can...

...WORK WITH!

So get on it, set it up, test and ENJOY.

You'll be far better off this time next year if you adopt the
mindset of building it now and then tweaking later strategy.

Don't take one step forward and then 2 back.

Allow your numbers to do the talking and follow those numbers.

Use them to your advantage and give others what they want.

All the best guys & have a great day.
#mcdonalds #mindset
  • Profile picture of the author ronrule
    Great point - and another reason why TARGETING is so important. Not everyone who ends up on your list is a qualified lead, just like not everyone who drives by McDonalds is hungry for a burger. Just because they SEE your communication doesn't mean they'll ever be a candidate for what you're selling.

    The best thing you can do is understand your audience, that's when it gets really powerful. I would pick a burger from Five Guys or any of the major chain restaurants over McDonalds every day of the week. But if you ask my kids - ages 5, 8, and 9 - what kind of burger they want, they will shout "McDonalds!" in unison.

    And McDonalds knows it. Ever wonder why their spokesman is a clown?
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    Ron Rule
    http://ronrule.com

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    • Profile picture of the author MissTerraK
      Guys, I understand what you're saying, but personally, I wouldn't want to have the McDonalds mindset as my branding type.

      Rather than thinking of those walking past McDonalds as thinking they're not hungry for a burger, how about they recognize that McDonald's food isn't healthy or not of high quality, as assembly line, dime a dozen cheap crap?

      Wouldn't you rather have clients and readers think of you as the creme de la creme of the pack?

      I'd like to have my clients and readers think of me as offering high quality, bringing value and having a juicy, tasty flavor they could savor rather than assembly line stuff that anyone could pick up on just about every block.

      Terra
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    • Profile picture of the author gcbmark20
      Fantastic addition thanks for that.

      It's just I see so many here at the forum, my subscribers and
      other blogs I visit where people get upset because they have
      a few minor results that don't go their way.

      I wanted to hammer home that you'll never satisfy everyone
      so don't bother to waste too much time energy on worrying
      about that fact.

      Thanks again for your contribution.

      Originally Posted by ronrule View Post

      Great point - and another reason why TARGETING is so important. Not everyone who ends up on your list is a qualified lead, just like not everyone who drives by McDonalds is hungry for a burger. Just because they SEE your communication doesn't mean they'll ever be a candidate for what you're selling.

      The best thing you can do is understand your audience, that's when it gets really powerful. I would pick a burger from Five Guys or any of the major chain restaurants over McDonalds every day of the week. But if you ask my kids - ages 5, 8, and 9 - what kind of burger they want, they will shout "McDonalds!" in unison.

      And McDonalds knows it. Ever wonder why their spokesman is a clown?
      Signature
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      • Profile picture of the author MissTerraK
        Originally Posted by gcbmark20 View Post


        It's just I see so many here at the forum, my subscribers and
        other blogs I visit where people get upset because they have
        a few minor results that don't go their way.

        I wanted to hammer home that you'll never satisfy everyone
        so don't bother to waste too much time energy on worrying
        about that fact.

        And that you did. It's great advice too, it's just that I would have chosen a higher quality brand for comparison.

        Terra
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  • Profile picture of the author Victor Edson
    I think its the same reason people buy 'guru' products.

    Sure, they're complete trash you've seen a millions times, but it's by XXXXX so it must be good! They don't care about giving you a quality product, just selling you on the idea that you need it.

    Pizza King in my town is leaning towards this model.

    They're THE BEST pizza place in town and they're only available in a few small towns in Indiana.. even the one in Indy isn't the same. Whenever you're home, you ALWAYS get Pizza King... but the last few years the staff are turning into real Aholes.. why? because they know you'll be back for the product either way.

    Either way, once people know you and your brand it's a done deal one way or the other for SOME people, and others will just walk away... those who walk away won't make you a success, but those who understand your value will.
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    • Profile picture of the author gcbmark20
      Originally Posted by Victor Edson View Post

      I think its the same reason people buy 'guru' products.

      Sure, they're complete trash you've seen a millions times, but it's by XXXXX so it must be good! They don't care about giving you a quality product, just selling you on the idea that you need it.

      Pizza King in my town is leaning towards this model.

      They're THE BEST pizza place in town and they're only available in a few small towns in Indiana.. even the one in Indy isn't the same. Whenever you're home, you ALWAYS get Pizza King... but the last few years the staff are turning into real Aholes.. why? because they know you'll be back for the product either way.

      Either way, once people know you and your brand it's a done deal one way or the other for SOME people, and others will just walk away... those who walk away won't make you a success, but those who understand your value will.
      Good point!

      Yeah I know of a pizza parlor in my old town and when they
      were first established their customer service was second to none.

      But as the years have gone by they have taken things for granted
      because there is little to no competition and they seem to no longer
      take pride in this any more.

      They know that people will be back to buy from them again anyway
      because of the convenience it brings to the local people when they
      can't be bothered to cook on certain days.

      It's a real shame really but it does happen too often.
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    • Profile picture of the author Steve B
      Gavin,

      Nice post and very perceptive, although I'm not so sure that the McDonald's mindset can be, or should be adopted by most small time Internet marketers. There are some very major differences in how McDonald's has positioned itself and how we niche marketers operate.

      McD is one of the most recognized brands on the globe and they spend millions monthly to promote and preserve their product unlike you and I.

      McD sells a daily consumable product, a service, a reputation and a 70-year tradition to people who have grown up with the brand.

      McD employs a network of locally owned franchises that get professional high-level hands on training at their corporate University.

      You are talking about one of the most finely-tuned and highly trained corporate juggernauts on Earth.

      On the other hand, we Internet niche marketers often do our very best work by being non-corporate thinkers, quick and nimble operators, and willing to go into market niches that no large corporation would ever touch.

      I for one, do sometimes fret over lost subscribers, folks that complain, and customers that reject what I am offering. They are signs to me that I haven't somehow provided someone with what they wanted.

      I know you are right that we can't take rejection too personally, but I am of the mindset that I want every single customer to benefit from what I have to offer, both in terms of myself and my business.

      Thanks again for your post,

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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      • Profile picture of the author gcbmark20
        Very good additions there Steve thanks.

        Yeah there is a balance you have to strike between
        recognizing you need to make some changes to your
        business and becoming completely paralyzed by a few
        complaints or un-subscribers.

        Always aim to put your best foot forward, provide the best
        possible service you can and you'll always go a lot further than
        most bother to care.

        All the best my friend
        Gavin

        Originally Posted by Steve B View Post

        Gavin,

        Nice post and very perceptive, although I'm not so sure that the McDonald's mindset can be, or should be adopted by most small time Internet marketers. There are some very major differences in how McDonald's has positioned itself and how we niche marketers operate.

        McD is one of the most recognized brands on the globe and they spend millions monthly to promote and preserve their product unlike you and I.

        McD sells a daily consumable product, a service, a reputation and a 70-year tradition to people who have grown up with the brand.

        McD employs a network of locally owned franchises that get professional high-level hands on training at their corporate University.

        You are talking about one of the most finely-tuned and highly trained corporate juggernauts on Earth.

        On the other hand, we Internet niche marketers often do our very best work by being non-corporate thinkers, quick and nimble operators, and willing to go into market niches that no large corporation would ever touch.

        I for one, do sometimes fret over lost subscribers, folks that complain, and customers that reject what I am offering. They are signs to me that I haven't somehow provided someone with what they wanted.

        I know you are right that we can't take rejection too personally, but I am of the mindset that I want every single customer to benefit from what I have to offer, both in terms of myself and my business.

        Thanks again for your post,

        Steve
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  • Profile picture of the author ronrule
    I only offer high quality solutions because that's what people pay for in this space. If there were more people willing to pay for low quality, I'd sell low quality stuff.

    There are more buyers for a $2 burger than a $20 burger. The most expensive restaurant in town makes some serious cash, no doubt about it, but their best year on the books doesn't hold a candle to what McDonalds Corp makes in a week.

    Reputation is a means to an end, it only matters if you need it to matter to make an income. I'd rather have the cash and reputation be damned... doesn't matter what you think of me if I don't have to sell you something.
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    Ron Rule
    http://ronrule.com

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    • Profile picture of the author MissTerraK
      Originally Posted by ronrule View Post

      I only offer high quality solutions because that's what people pay for in this space. If there were more people willing to pay for low quality, I'd sell low quality stuff.

      There are more buyers for a $2 burger than a $20 burger. The most expensive restaurant in town makes some serious cash, no doubt about it, but their best year on the books doesn't hold a candle to what McDonalds Corp makes in a week.

      Reputation is a means to an end, it only matters if you need it to matter to make an income. I'd rather have the cash and reputation be damned... doesn't matter what you think of me if I don't have to sell you something.
      To make that on a level playing ground, take just the one McDonalds in town as opposed to the whole corporation to compare to the most expensive restaurant in town. Who do you think makes more now?

      Terra
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