Tip for knowing what your subscribers want (NOT SURVEYS)
Just wanted to give you a little tip - something I have come across recently.
It's of vital importance to know what your subscribers want. Not only can you build a solid relationship with them by providing them with what they want but it's also great for when you want to market things to them.
Recently I set out to increase my open & click through rates. So after some thinking I decided to implement a Weekend Reading List. I got the idea from Ryan Diess. He sends out an email at the end of the week on a Friday, letting his subs know about OTHER PEOPLES articles and posts.
So I did the same, in the email I open it up with a personal message, let them know what's going on, how the weather is what's what basically. I then list 4 different posts or articles I have read during the week from the most trusted sources in my niche(fat loss). At the end of the email I provide links to MY posts (old and new).
Doing this has not only increased my open & click rates but it allows me to see what my readers are interested in as I can see what links are clicked on - therefore being able to provide my reader with articles & posts they are interested in and not necessarily what I enjoy writing about!
It also gives me a bit of breathing space, as If I don't email them during the week they'll still have an email from me on the Friday.
Like I say this is just a small tip that some of you might find useful.
Let me know what you think and you've got any other tips and tricks post 'em below!
Anyway back to my BBQ the missus - the suns been beating down here in the UK and if you've ever been to the UK you'd know we don't get much sunshine so we make the most of it while we can!
Take care - keep focused
Chris
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