Offline Marketing for MLM Client

by InfoAcademy 16 replies
Just a quick question for the MLM gurus out there -- I have a client who wants me to do internet marketing for her MLM business, and I'm trying to determine what to offer her at what price.

Are any offline gurus out there working on this? What services are you offering?

Thanks for the info!
#main internet marketing discussion forum #client #marketing #mlm #offline
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  • Profile picture of the author MarkR
    Well, it may matter what the budget is, what the timeline is, what the product is, who the target audience is, what the profit/value is, etc...

    Not knowing any of that info. I'd create a couple quick Blogs - one to sell the product and one to sign up down lines. Then market the heck out of them with articles, Squidoo pages, facebook fan page, videos, other "feeder" Blogs, forum posting, and the basics like that.

    If the budget allows, a complete social marketing campaign would be in order with Twitter, MySpace, Ning, and so forth.

    Again, if you think the budget is there long-term, giving the client a game plan for what you could do in 30 days, 30-90 days, and over 90- days is always a popular thing for business people to see and know there's a plan associated with their business.

    HTH

    Mark
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  • Profile picture of the author n00b
    Make sure you read a copy of the agreement this person has with their MLM. Many offline MLMs are notoriously strict about not letting you say much of anything online about them. You don't want to accidentally get your client in trouble with their company.
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  • Profile picture of the author JustinBrooke
    I love the MLM/Network Marketing business model but I just
    kinda like what I do better. Just fits me and my personality.

    However, I do have some friends that are KILLING it by selling
    cheap information products related to their MLM but not breaking
    any of the agreements with the actual MLM company.

    Then after the person buys they now have that persons name,
    email, address, and phone... So they use offline marketing to
    follow up and sell the business opportunity.

    For example look at some of the postcard marketing ebooks
    out there... The owners follow up with their SendOutCards
    pitch to get the buyer to join in their downline.

    Works very well, they even outsource the calls to a telemarketer
    and pay them a commission per recruit they sign up. Then from
    their they put the new recruits into a bootcamp style membership
    site that gives them all the marketing materials they need to duplicate
    his process as well as training videos so they learn how to use
    the marketing materials they were given.

    It's a pretty slick process and the guy's doing great with it
    Signature

    You ROCK!,
    Justin Brooke

    FREE: spreadsheet of 182 traffic sources (no opt-in)

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  • Profile picture of the author InfoAcademy
    Great suggestions and advice! Thanks -

    > Well, it may matter what the budget is, what the timeline is, what the product is, who the target audience is, what the profit/value is, etc...

    The product is Xango/mangosteen juice and products. She wants more people in her downline and is looking to me for guidance on how to make it happen.

    When I mentioned a blog, she said she wanted to use her standard/default site from the company (yes, I know, it's not unique, it doesn't sell well, it doesn't have all the built-in Wordpress traffic building tools) so that's another hurdle.

    > Paying you to market her MLM for her online will put money
    in your pocket, but perhaps not in hers. It is up to you to
    decide how aware you want her to be of this.

    Yes, this is a concern.... obviously I don't want her to pay me for anything that won't be profitable for her. And with MLM I've always thought it difficult since you are really selling two things - the products and the business opportunity, which are two very distinct target markets (thanks MarkR for the idea of two different blogs).

    >actually helps the downline to become better internet marketers, then every ones profits will increase. Everyone wins.

    Love this.

    I'm actually considering asking what her budget is right off the bat, so I don't spend time putting together a plan that's out of her league. Thoughts?
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    • Profile picture of the author Eric Graudins
      Originally Posted by InfoAcademy View Post


      I'm actually considering asking what her budget is right off the bat, so I don't spend time putting together a plan that's out of her league. Thoughts?
      I would have thought that this would be one of the FIRST things that was discussed.
      Cheers, Eric G.
      Signature

      The biggest benefit of the internet is that almost everything can be automated.
      The biggest curse of the internet is that almost everything can be automated.



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      • Profile picture of the author InfoAcademy
        > I would have thought that this would be one of the FIRST things that was discussed.
        Cheers, Eric G.

        Yes and no. From my perspective I need to know this info right away.... from a client's perspective, jumping to the money discussion before they even have an idea of what's possible has turned clients away early. Just my 2 cents.
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  • Profile picture of the author InfoAcademy
    @JustinBrooke - LOVE that idea. I have a gal in my mastermind group that is SendOutCards and she'll love it.

    Just found out my client signed up for a video to discuss the "Cosmetic Conspiracy" and gather leads at the end. I could definitely send traffic here for her.... I personally don't like videos much but this one seems better than others I've seen but it's a little long (17+ minutes).

    Have you found that videos work well for lead generation?

    Here's the video link in case you're curious: Cosmetic Conspiracy.
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  • Profile picture of the author Brad Gosse
    I have some MLM experience online. PM me info on the product. If I have experience I will send you my landing pages etc.
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    • Profile picture of the author InfoAcademy
      Thanks, Brad, for your generous offer. Just PM'd you.
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      • Profile picture of the author MarkR
        I'm actually considering asking what her budget is right off the bat, so I don't spend time putting together a plan that's out of her league. Thoughts?
        That's a very tough question for many people to ask early in a relationship, but it's absolutely required if you are to hit the mark with your proposal. I usually say something like "there's a lot ways to accomplish your goals and they range in price dramatically. So I don't waste your time with a proposal that is either too expensive or doesn't do enough for you, can you share a rough idea of what your budget is for this promotion over the next 30 days and for the rest of the year?" That at least gets them thinking and talking and you can craft a proposal that is right on and not waste you time. And the wording is all about them, their needs, their goals, not you!

        I find that not asking this "budget" question early on is the #1 cause of wasting a lot of our time on our part. If the perceived value of your solution is $100 and you provide a $1,000 proposal (or vice versa), nobody wins.

        Mark
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  • Profile picture of the author Charles Harper
    I think that whatever you create, you need to make sure that it is something that her downline will be able to do too. If you are creating a unique system, that means that the person you are working with should ethically suggest to her downline that they do the same thing with you.

    Otherwise they will be like every other attraction marketing internet guru, getting money for their funded proposal, but never getting people to the other side of the table where they create one themselves.

    What you ask seems simple but it isn't. You can help her to make money, but if it doesn't create success for her people it isn't real honest ethical MLM training.

    Charles
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  • Profile picture of the author Loren Woirhaye
    Well - you do want to know if your client who is doing MLM because
    she sees it as a real business and has capital - or if your client is
    in MLM because she is really hurting for money.

    Believe me, people have no idea what another person's labor or
    expertise is worth in a lot of cases. She may have highly unrealistic
    expectations. While I wouldn't push her into a "how much you got
    to spend?" conversation you do need to, for example, pin her
    down on how many leads a month she needs, and find out
    how much she's been spending per lead up til now.

    That's a start.
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  • Profile picture of the author Hoops4me
    Both my mother and my sister are involved with MLM and the company Vemma. My sister makes about $2000 a month doing it. She does work very hard at it. Two years now. She also has invested several thousand to start. I hope I gave some helpful insight.
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  • Profile picture of the author UcDog
    i had leave u my contact pls reply me ty
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