I'm sure some of you have seen what Gmail have done, by default (unless changed by the user), the email screen is split into 3 catogories, the last of which is "promotions". It looks like a lot of emails I get from other marketers are going straight into there.
I sent an email yesterday to a normally responsive list, and I got less than half the usual opens. This could be quite a problem, or at least you need to make sure you are much more casual with your emails. I'm not sure whether they use keywords to determine what is promotion, or possibly they can see the way the emails have been sent.
Stuff like this could be a problem for email marketing? Not quite doom and gloom, but I'm a bit concerned.
Interested in your thoughts...