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Backlinking Ezine Articles

by VinnyBock
11 replies
I'm sure this question has been asked before, and yes I am familiar with the forums search feature, but the search engines are in a constant state of evolution so I thought I'd try to get some fresh answers to an old question...

I currently have a few ezine articles that are doing really well with click through rates. I always have a decent amount of publishers, but my click through rates have never been great...

Right now I have 3 closely related articles that all go to the same capture page and they're generating clicks, and turning those clicks into sign ups, so now I'd like to know if throwing some backlinks at them would help them rank better?

I'm VERY familiar with SEO and I know what works well now, but with all the article directories getting slapped, I was wondering if whats working well on websites now, would also work well on published ezine articles?

Thanks in advance for any feedback...
#articles #backlinking #ezine
  • Profile picture of the author mizan99
    you can create backlinks pointing to ezine articles.It is a common strategy.Some call it tier link building
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    • Profile picture of the author Alexa Smith
      Banned
      Whose business are you trying to build, Vinny - yours or EZA's?

      Building backlinks to article directory articles is - to put it very mildly indeed - an extremely misguided thing to do. The people who do this are the same ones who end up complaining that their own site can't even outrank an article directory!

      For all the reasons explained in this post, no article marketer wants to get potential customer traffic arriving at their site via an article directory. It's a "poor second-best", and that's being very polite about it. In the long run, it makes no sense at all.

      I'm not trying to be impolite about it, Vinny, but not only is this approach now many years out of date, but it was only ever based in the first place on a really fundamental misunderstanding of how article directories work, what they're for, and which benefits they can and can't provide.

      People who try to do things like this are the same ones who end up starting off threads here with titles like "Is Article Marketing Dead?". And for them it is dead, and there are reasons for that!

      This thread will help you a lot, if you take it slowly and also read through the threads linked to in post #2 of it, where the whole thing is explained in quite some detail: http://www.warriorforum.com/main-int...ml#post5068872

      There are large (and increasing) numbers of Warriors making their livings from article marketing. It's a subject with some fairly widespread misunderstandings occasionally perpetuated by people whose information is many years out of date, and/or who are just repeating urban myths. There are plenty of people here who've posted all the information you'll need, both about how to use article directories successfully and about the broader realities of using articles to gain traffic. But I urge you not to start listening to people who think it's a good idea to build backlinks to article directories: only people who are trying to sell "backlinking services" could possibly imagine or claim this!
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      • Profile picture of the author VinnyBock
        Originally Posted by Alexa Smith View Post

        Whose business are you trying to build, Vinny - yours or EZA's?

        Building backlinks to article directory articles is - to put it very mildly indeed - an extremely misguided thing to do. The people who do this are the same ones who end up complaining that their own site can't even outrank an article directory!

        For all the reasons explained in this post, no article marketer wants to get potential customer traffic arriving at their site via an article directory. It's a "poor second-best", and that's being very polite about it. In the long run, it makes no sense at all.

        I'm not trying to be impolite about it, Vinny, but not only is this approach now many years out of date, but it was only ever based in the first place on a really fundamental misunderstanding of how article directories work, what they're for, and which benefits they can and can't provide.

        People who try to do things like this are the same ones who end up starting off threads here with titles like "Is Article Marketing Dead?". And for them it is dead, and there are reasons for that!

        This thread will help you a lot, if you take it slowly and also read through the threads linked to in post #2 of it, where the whole thing is explained in quite some detail: http://www.warriorforum.com/main-int...ml#post5068872

        There are large (and increasing) numbers of Warriors making their livings from article marketing. It's a subject with some fairly widespread misunderstandings occasionally perpetuated by people whose information is many years out of date, and/or who are just repeating urban myths. There are plenty of people here who've posted all the information you'll need, both about how to use article directories successfully and about the broader realities of using articles to gain traffic. But I urge you not to start listening to people who think it's a good idea to build backlinks to article directories: only people who are trying to sell "backlinking services" could possibly imagine or claim this!
        Thanks Alexa, as usual everything you said is true, I was just thinking, because certain keywords perform so well for me, it would be nice to figure out a short cut to rank for them..

        Thanks again for the detailed response...
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by VinnyBock View Post

          I was just thinking, because certain keywords perform so well for me, it would be nice to figure out a short cut to rank for them.
          Ranking them on someone else's site isn't a shortcut, Vinny. It's very much the scenic route and one that's ultimately not in your ownership or control, and one where you'll lose a significant proportion of your traffic unnecessarily to the directory's AdSense and other distractions, and damage your own site's long-term SEO potential, too. :p
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          • Profile picture of the author VinnyBock
            Originally Posted by Alexa Smith View Post

            Ranking them on someone else's site isn't a shortcut, Vinny. It's very much the scenic route and one that's ultimately not in your ownership or control, and one where you'll lose a significant proportion of your traffic unnecessarily to the directory's AdSense and other distractions, and damage your own site's long-term SEO potential, too. :p
            Agreed, but there is a method to my madness...

            My sites are not authority sites, far from it... Ezine on the other hand is, so if I'm looking for a direct rush of traffic, using an article on a high PR authority site could absolutely be a "short cut" in ranking time. It would take me 2 years to rank for a keyword like "make money online", and while its unlikely I'd hit the top 5 with an ezine article, my chances are still much better than doing it with my own site...

            Is that the correct long term attitude?

            Absolutely NOT, but I was really just trying to think about ways I can generate a quick rush of traffic without first having to optimize a newer, WAY thinner website.

            Time wise = its a potential shortcut, while unlikely it would work , its still more likely than the traditional route...

            Albeit, its certainly not a good long term plan for my own business, but it would be nice to get some targeted traffic, traffic that I know for a FACT does well for me, while I work on my own site/business...
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            • Profile picture of the author Alexa Smith
              Banned
              Originally Posted by VinnyBock View Post

              My sites are not authority sites, far from it... Ezine on the other hand is
              Sorry, Vinny - I don't know where you've heard this, and how long ago, but EZA is about as far away from being an "authority site" as it's possible to get! Even by their own admission!

              It's the absolute antithesis of an "authority site". And the Panda updates were specifically designed to make sure of that, and did it very successfully, as EZA themselves have acknowledged at some length and in some detail.

              Originally Posted by VinnyBock View Post

              so if I'm looking for a direct rush of traffic, using an article on a high PR authority site could absolutely be a "short cut" in ranking time.
              Hey ... I promise I'm not trying to be rude to you but this really is totally mistaken!

              First of all, there's no such thing as "a high PR site".

              Websites don't have page ranks.

              Only pages have page ranks.

              Your articles in EZA, just like all my articles in EZA, go on newly formed PR-0 pages. Yes, you can build up some page-rank for them (if you really want to!) but why not do that on your own site instead, rather than on someone else's?

              This is all a complete myth, Vinny. All that does is help EZA's business at the expense of your own. It's right out of the Urban Myth School of Internet Marketing.

              Have you ever heard of the "Panda updates"? It's easier, in 2013, to rank articles on your own site than it is in Ezine Articles. The people who think it isn't are people who have unnecessarily given away their own initial indexation-rights to article directories. And for all the reasons explained in this little thread, that makes no sense at all: http://www.warriorforum.com/main-int...marketing.html

              Originally Posted by VinnyBock View Post

              It would take me 2 years to rank for a keyword like "make money online", and while its unlikely I'd hit the top 5 with an ezine article, my chances are still much better than doing it with my own site...

              Is that the correct long term attitude?
              Not only is it not the correct long-term attitude, but it isn't the correct short-term attitude or medium-term attitude either, because it isn't actually true. It's all a myth.

              Originally Posted by VinnyBock View Post

              I was really just trying to think about ways I can generate a quick rush of traffic without first having to optimize a newer, WAY thinner website.
              That can be done like this. And that can produce targeted, quality traffic. All you can ever get by building backlinks to EZA is search engine visitors (or the remaining ones who ever make it to your site).

              You need to re-test what you're doing, here, Vinny: I think you probably haven't split-tested it since the Panda updates decimated the SEO value of article directories. In fact I know you haven't (because people who have are no longer doing it!). It's many years out of date, now.

              It's much better to do the same thing for your own site: you might be in for a pleasant surprise!
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              • Profile picture of the author VinnyBock
                Alexa I totally respect your knowledge, you help a lot of people including me, and this whole community is forever grateful for that, BUT I'm not new to SEO at all, in fact, I've had my fair share of success with it...

                I totally understand the concept of pages having their own PR, but when a page with a PR0 is from a domain that's a PR6, that PR0 is WAY EASIER to rank well for, and I know that from being in it, and doing it, hardly from hear-say or "myth"...

                The last thing I want is for this discussion to become argumentative, I really appreciate all the posts in this thread or any thread...

                Sadly there are very little "sure things" in this business. The only thing I know for sure is...
                You can read/learn all day everyday on a subject, but you never really know it until you've done it...

                I have certain goals in place for a certain project, one of those goals, before I move to the next step of the project is building a list of a specific amount of people. In order to get to the next step of my project I need to actually achieve that specific goal. So, how can anyone say what the right plan of action FOR ME is?

                When I said "is that the right long term attitude", I wasn't actually asking that question, because I know FOR ME, traffic now is what I need in order to move on to the next phase of what I'm doing...

                Thanks again for all the contributions and help, I definitely always considered ezine an authority site, but I guess you learn something new everyday...
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          • Profile picture of the author TheNewGuy2010
            Good stuff Alexa.


            It's people like YOU that need to offer coaching programs. You'll get people on the right track.





            Originally Posted by Alexa Smith View Post

            Ranking them on someone else's site isn't a shortcut, Vinny. It's very much the scenic route and one that's ultimately not in your ownership or control, and one where you'll lose a significant proportion of your traffic unnecessarily to the directory's AdSense and other distractions, and damage your own site's long-term SEO potential, too. :p
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            Retired Internet Marketer.
            Gone Fishing....
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  • Profile picture of the author EPoltrack77
    Hey Vinny, awesome to see you again. I love ezinearticles. arent they great! You know I don't think we need to worry about ezine getting the slap. Most definitely I feel backlinking to your ezinearticles will skyrocket your results. Here's the key though. Do it slow and be organic with it. Meaning don't do a fiverr gig or some kind of software but actually go out and place the backlinks yourself and I think what will really take you over the top is if you keep track of where you placeed your backlinks and then backlink to those backlinks. Maybe a couple of times a month and just feel it out. let me know what you think and if you have any other suggestions. Hey its good to talk with ya...
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    Working to achieve higher results...
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  • Profile picture of the author Victor Edson
    So you have articles that are bringing in organic traffic right now? They're getting good ctr and signups and you want to know if you should drop a few backlinks?

    Why not?

    If you know the traffic is coming from organic searches, there's not much problem with it. I think I know your seo tactic, and with a little investment you could find out. I wouldn't spend a boat load on it, but take a look at the amount of leads you're getting and figure out what an appropriate amount is.

    If you're getting traffic through another webpage and that traffic is converting for you.. then why not help that page a little and help yourself too?
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    • Profile picture of the author VinnyBock
      Originally Posted by Victor Edson View Post

      So you have articles that are bringing in organic traffic right now? They're getting good ctr and signups and you want to know if you should drop a few backlinks?

      Why not?

      If you know the traffic is coming from organic searches, there's not much problem with it. I think I know your seo tactic, and with a little investment you could find out. I wouldn't spend a boat load on it, but take a look at the amount of leads you're getting and figure out what an appropriate amount is.

      If you're getting traffic through another webpage and that traffic is converting for you.. then why not help that page a little and help yourself too?
      My thoughts exactly Vic, I was just trying to gauge the level of success others have been having with similar strategies...
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