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Quick Keyword Research Question

by Netcel
8 replies
When searching for a keyword in Google to determine competition levels, do you use broad, "phrase" or [exact]?

I tend to use [exact] when determining search volumes, but would be interested to know what best practise is for competitor levels.

Many Thanks
#keyword #question #quick #research
  • Profile picture of the author Mr McDonald
    I use exact to get the terms people are searching for , then i select the terms that have a low number of competing webpages but a decent number of searches.
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  • Profile picture of the author PeteHarrison
    I think it is standard to use "phrase" match to determine competition and I use this most of the time. If I want to really know what the competition is like I use:

    allintitle:"phrase"

    Pete
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  • Profile picture of the author Aaron Riddell
    Originally Posted by Netcel View Post

    When searching for a keyword in Google to determine competition levels, do you use broad, "phrase" or [exact]?

    I tend to use [exact] when determining search volumes, but would be interested to know what best practise is for competitor levels.

    Many Thanks
    Use the Adwords Keyword Tool first which will give you an idea of volume of searches and competition for the keyword. It will also give you other keyword phrases which may be useful.

    and then do a "phrase" check on the Google Search.

    Try and find long tailed keywords with lower search volumes.






    Aaron Riddell
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    • Profile picture of the author malfumos
      You must used the exact keyword to know your competitors.
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  • Profile picture of the author lstoops
    Keyword phrases are usually better. I use allintitle: "keyword phrase" to find competition and I also take a look at the first few spots to see backlinks, page rank, etc. to assess properly.
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  • Profile picture of the author KateD
    Hi..

    I don't use Google's Keyword Tool as much as a couple of other keyword research tools, but you'd want to use the "phrase" match instead of "broad".

    The broad match doesn't really provide much useful info.

    KateD
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