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Key Phrases You Look For

by Stuart Campbell
9 replies
Hey Guys,

Just curious if there are any specific phrases you look out for when reading material, specifically sales and squeeze pages etc. The idea of telling a life story about maxed out credit cards and living in your moms basement puts me off instantly and I stop reading. This is obviously my own opinion but yours would be as valuable as ever

Would love to hear what you all think of these "generic" pages if you can call them that.

Cheers

S.C
#key #phrases
  • Profile picture of the author Steve B
    Stuart,

    I couldn't agree more. I am so tired of the rags to riches tale that talks about "I know how you feel, I was maxed out on my credit cards, living in a trailer, eating cat food . . . and now I own jets, islands, and the Bank of America!"

    I think the key is to be totally honest rather than anxious to paint a picture that isn't accurate just to try to sell someone on your leap from poverty to wealth all because of product.

    Even if you do have a rags to riches personal story, you can tell it in a unique and personal way so that it doesn't sound like the generic "basement dweller to millionaire" cliche.

    Steve
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    • Profile picture of the author fatafat
      Originally Posted by Steve B View Post

      Stuart,

      I couldn't agree more. I am so tired of the rags to riches tale that talks about "I know how you feel, I was maxed out on my credit cards, living in a trailer, eating cat food . . . and now I own jets, islands, and the Bank of America!"

      I think the key is to be totally honest rather than anxious to paint a picture that isn't accurate just to try to sell someone on your leap from poverty to wealth all because of product.

      Even if you do have a rags to riches personal story, you can tell it in a unique and personal way so that it doesn't sound like the generic "basement dweller to millionaire" cliche.

      Steve
      Steve, I am glad I am not the only one who thinks this way. I can sense FAKE Vs BAKE. Fake is someone who want to create a story which they know will sell. Bake is someone who has gone through the baking process of hard work and sincere effort.

      Thanks for your opinion.
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    • Profile picture of the author conanedo
      Originally Posted by Steve B View Post

      Stuart,

      I couldn't agree more. I am so tired of the rags to riches tale that talks about "I know how you feel, I was maxed out on my credit cards, living in a trailer, eating cat food . . . and now I own jets, islands, and the Bank of America!"

      I think the key is to be totally honest rather than anxious to paint a picture that isn't accurate just to try to sell someone on your leap from poverty to wealth all because of product.

      Even if you do have a rags to riches personal story, you can tell it in a unique and personal way so that it doesn't sound like the generic "basement dweller to millionaire" cliche.

      Steve
      Yes you right, why many marketer put this story.. i think what we need are not they story or how successful they are, i just want to know what they sell.. Are they sell some method for SEO or method to find good keyword or else.. But maybe many newbie still like the stories about how successful you can be if you buy the product..
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  • Profile picture of the author RogueOne
    puts me off instantly and I stop reading.
    Myself as well. Unfortunately a lot of newbies buy into this nonsense.
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  • Profile picture of the author Victor Edson
    For the longest time, I used this exact method:

    If it's a sales page with a button to buy, I close the tab.

    The only exception was products I'd searched for. Like if I were looking for list building tips and I found my way to a list building sales page. Then I'd buy it for what was on the inside and not on the sales page.

    I'm sure I've saved myself thousands of dollars this way.

    I'm not a freebie seeker, I just don't buy crap I don't need at that moment in my career.
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  • Profile picture of the author Stuart Campbell
    I personally believe that a lot of people would see better results, and achieve the holy grail of IM of having people trust you, if they simply put together a solid offer and tell you:

    Product x does so and so, here's the proof, here's what people say about it and here's what it's going to cost.

    I hate having to jump through hoops and up sell after up sell just to get what I bought in the first place, and I feel that many people have the same opinion, If you buy a BMW you know from the start what the basic model and the executive model cost, why not apply that to online marketing instead of these hypey mile long sales pitches.

    Appreciate all the input gents!

    Cheers

    S.C
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  • Profile picture of the author michaelpotter
    Experienced marketers ignore the I was in the shite now I'm a billionaire type sales letters but I suspect newbies still fall for them. I know I did :-(
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  • Profile picture of the author flovin
    Yeah, visions of fast cars, big houses, lots of cash puts me real off. Again,
    a lot of newbies are attarcted by by this hype.
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