MLM Programs

I think this is true, but more so in online marketing generally, than in MLM. In business, it's still a 'numbers game', so more traffic generally equates to more money, and generating more traffic is accepted as the 'holy grail' in most online business models.

However, while it may seem like online marketing techniques would be a great avenue for advertising an MLM opportunity, the reality is often the opposite.

One reason is because MLM carries a general negative stigma, more so than nearly any other industry, and bad news travels faster online than offline, exacerbating the negative stigma.

Another reason is because liars, cheats and thieves in the world have given online marketing a 'black eye' in general with their schemes and scams. It's easier for them to 'hide' in the online shadows than the offline ones.

So combining MLM and online marketing is like getting two 'black eyes'.

Yes, larger amounts of traffic can help offset a lot of negativity, much like positive feedback offsets negative feedback. But when you begin with something already assumed to be a scam, as MLM is often reported to be, it will take hoards of traffic to help offset the assumed negativity, just to level the playing field alone.

So I do agree, but I would reword it as, "If you can drive TONS of traffic, then maybe, as long as you also recognize that marketing is about making a difference."

Like most business models, MLM requires the building of an ongoing relationship based on trust. But unique to MLM is the added requirement that many of your customers must also learn to build ongoing relationships with others. At least that is how most MLM's are structured, and one of the reasons why I decided to get out of the MLM industry years ago.

However, I have recently gotten back into the industry because I found a structure that works for me. And contrary to an observation made by someone in an earlier post, the MLM industry is not on the decline, but in fact is blossoming today for a verity of reasons.


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