article syndication and penguin

by salvo
4 replies
Was hoping some syndication specialists (e.g., Alexa) could chime in here. I think I finally get the whole article syndication thing, and would like to try it, but since it requires submission of lots of articles to a few major directories, like ezine, go articles, etc., will this trigger some unnatural link penalty - especially for a new site that does not already have any appreciable backlink diversity?

Thanks in advance.
#article #penguin #syndication
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by salvo View Post

    I think I finally get the whole article syndication thing, and would like to try it, but since it requires submission of lots of articles to a few major directories, like ezine, go articles, etc., ...
    Sorry, but it really doesn't at all.

    (You're thinking of the passive syndication potential, perhaps? That's only an optional, additional afterthought.)

    I'm not submitting my articles to "a few major directories". This is what I'm doing.

    I do actually submit each of my articles to Ezine Articles, as a kind of "last stage afterthought", after everything else I've done with them, just to see if anyone else to whom I haven't syndicated it wants to find it there and re-publish it (i.e. for a little bit of extra "passive syndication", at the end of the process - and I do sometimes achieve some, even now, having built up my syndication-lists over the years!). But that's all. There's no additional benefit from using article directories additional to EZA (unless possibly you can find one specifically limited to your own niche: that would be worth trying, too).

    Originally Posted by salvo View Post

    will this trigger some unnatural link penalty
    I don't think so. (I don't think anyone knows the answer to this with certainty.) I think you'd need to submit to huge numbers of article directories to incur a penalty. But the point is that doing so won't actually help you, anyway. The reality is that once your article is in Ezine Articles, you're no more likely to achieve additional passive syndication, at the end of your syndication process, by having it in GoArticles or another directory as well. At least 99% (if not 100%) of publishers looking for content to syndicate from a directory are going to go to Ezine Articles first, because it's the most well-known and best one, and the one that everyone has heard of. And articles not up to EZA's acceptance standards are not syndicable anyway. So it's a kind of self-fulfilling prophecy.

    I use to submit to GoArticles (and some others, too) for a long time. But when I achieved additional, passive syndication through using article directories, the copy syndicated was always the EZA one. (I could always tell, from my little "punctuation trick", described here).

    The potential exception, again, might be a subject-specific article directory, if you can find one (I never can).

    There are certainly many people whose sites have been heavily penalized for "over-optimization" (that's a euphemism for "spammy backlinks on non-context-relevant sites, that look like they're bought and/or produced by software"), but as far as I know they've submitted to large numbers (hundreds) of article directories, with or without spinning the articles (though often "with"). Article directories, of course, are non-context-relevant sites.

    And Google's Penguin likes to give the sites "mass-linked-to" that way the wet fish-slapping treatment.
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    • Profile picture of the author salvo
      Thanks for clarifying. Ok, so for someone like myself with a new site and who's currently without a network of blogs interested in publishing my articles, you'd have to weigh the benefits of article marketing versus the potential slap-down you may receive for having nearly 100% of your backlinks emanating from Ezine? Is that a fair assessment?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by salvo View Post

        Thanks for clarifying. Ok, so for someone like myself with a new site and who's currently without a network of blogs interested in publishing my articles, you'd have to weigh the benefits of article marketing versus the potential slap-down you may receive for having nearly 100% of your backlinks emanating from Ezine? Is that a fair assessment?
        No, I don't think it's a fair assessment at all, sorry.

        Even if you have no other backlinks, there's no question of your being penalized by Google for having a copy of every article you've ever written in Ezine Articles. Not in the past, not now, and (to judge by what Matt Cutts and other Google staff members have said about their recognition of the need for and value of syndicated content) not in future either.

        However, what ought to matter to you, if article marketing is your traffic-generation plan (or part of it) is to start finding potential syndication partners as quickly as possible. Don't imagine that you'll be able to build a business that way just by putting your articles in EZA. It's simply an optional, additional afterthought. It's true that it can turn out well (and to be honest, it was kind "what got me started" though that was nearly 5 years ago now), but it's very variable, slow and unreliable compared with the active syndication you need.

        Here's a one-post overview of how article marketing really works.

        This post comments on how to write articles which other people will publish, and ...

        This one explains how to find those places where the right people are already looking, and ...

        This one offers suggestions on how to ask people to publish them.

        That should get you started, and keep you off the streets.
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  • Profile picture of the author salegurus
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