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HOW do I sell 'research' to businesses?

by serryjw
2 replies
I love doing any kinda research. I am the Queen of Google. I can find anything. Business owners are so busy with the daily grind they don't have time to research how to expand, how to add products that will make their life easier, how to find products/services that will really save them time and money...We have all heard it, " We have always done it that way"
Any ideas would be appreciated.
#businesses #research #sell
  • Profile picture of the author TheContentAuthority
    Serryjw,

    Assuming there is a market for what you are selling (and I could see that there would be), your next step would be to “package” it. That means outlining your value proposition, creating collateral (i.e. marketing pieces) and branding your service. This creates something tangible that you can sell to business owners. I would start small and list all of the results that your service provides a small business owner (or whoever your target market ends up being). I say results because that’s what people buy. Think of the pain your target market may be experiencing and how your service alleviates that pain. The come up with a logo, some business cards, a simple website, and start targeting people to pitch to.

    Here are some good tips on developing a strong brand identity,

    The Marketer's Guide to Developing a Strong Brand Identity

    Hope that helps,

    Shawn
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    Outsource to the experts...

    We customize your Blog, eBook, Press Release and Sale Copy content with your message.

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    • Profile picture of the author serryjw
      Great info..THANKS!
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