4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

3 New products - how can I make Most Money?

by logilogitech
3 replies
Hi,

I am working at a new plan...

I have three new products in the pipeline:

- Skype coachings (okay it's not a product but... for me it is a new "launch thing" and it feels like a product) (50-100$)

- an expert-interview with me (20$)

- a new ebook I write (27$)


Well - how can I "mix" and launch these things in order NOT to let money on the table?

Do you have suggestions?

For example ebook and interview for 50$ or things like this?
#make #money #products
  • Profile picture of the author Steve B
    Originally Posted by logilogitech View Post

    Well - how can I "mix" and launch these things in order NOT to let money on the table? Do you have suggestions?
    My suggestion on how not to leave money on the table is this:

    Don't worry about mix and match. This is a brand new venture and no one is going to care about a bundled "deal."

    Your first customers are going to be cautious and wary. I would even consider giving away a product (or a portion of it like a "lite" version) to remove all the customer risk and let them experience your expertise.

    Focus on launching the one product that is your best. Make it the highest quality possible. Make it stand out in the industry. Make it so good that your customers rave about it and demand more from you.

    The other two products can be sold on the back end to your anxious and hungry customers.

    Focus on one thing and don't confuse the issue with multiple products at the outset.

    Good luck to you,

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[8316003].message }}
  • Profile picture of the author WillR
    You want to create a funnel. For an effective funnel you should have various products or services at different price points. Once you have your highest priced product, work back towards the front of your funnel. Most people design their funnel from front to back but it's not the best way to do it.

    So your Skype coaching might be $197

    Your Expert Interview might be $47

    Your front end ebook might be $17

    So the front end product is designed and priced to get people into your funnel and you then upsell them on to your other and more expensive products and services.
    Signature

    .


    .

    {{ DiscussionBoard.errors[8316271].message }}

Trending Topics