Musicians, I Need Marketing Advice!!

8 replies
I've been a keyboardist for over 10 years, and now I'd like to use that skill to make money.

I had the idea of offering to record keyboard parts for people who needed something more added to their song, and I would email them the finished sound files. I would offer an affordable price so everyone, especially people who record at home on their PCs, would be able to use my service.

The problem is that I don't know if there's enough demand for this to justify trying to get customers. I've searched, and saw that there's some guitarists and drummers offering the same thing, but I couldn't find hardly any keyboardists.

Anyways, I put some classified ads up and offered the service for free as a test. How it works is that they email me the general melody or part they want me to record, played on whatever instrument they have at the time. I then take that, learn it, and then record it as piano, or whatever they want.

Well, I did get one response for the free offer, but it was a bit different then what I planned. He asked if I would be willing to write a part for the song that wasn't there yet (which I'm willing to do). So now, I'm wondering if maybe I should try it from that angle instead-offer to write my own part for their song (but then of course I need to set a limit on alterations).

So anyways, what do you think? The way I see it, there would be demand for this sort of thing from people who play only guitar for example, that don't need keyboard often enough to justify getting a keyboardist, but yet they have a song here and there that they wish they could add some parts to. Right now I'm offering things like organ, piano, electric piano, synths, upright bass, strings, etc, so I'm hoping that would cover a lot of the sounds people would like to have in their songs.

If I pursue this more, I want to see if I can come up with a good way to market it too. I did have an idea where I put my name and then the words "online keyboard tracks" or something similar next to it. Then, every time that I post on services like Twitter, it's like a little reminder of what I do. Then, I would just focus on general interactions, which is what networking is all about (not advertising). I would add a bunch of guitarists, and whoever else that probably isn't a keyboardist themselves.

And if you know anyone who has tried this type of thing for any length of time, let me know anything from your experience with them that may help me.

I'm hoping that I can grow a network of people that are likely to need my service at some point, and then I can get referrals from my network of online friends instead of having to put my effort into just getting customers.

So to the musicians reading this, I ask: do you think this has enough appeal for me to make some money on the side with it? Whether or not it would be worth trying seems to depend on the likelihood that someone who doesn't have a keyboardist would sometimes still need these types of instruments in their songs.
#advice #marketing #musicians
  • Profile picture of the author KenJ
    I am pretty sure that this will not work.

    You are scratching where no one is itching!

    I do not think enough musicians would think of going this route to get a keyboard arrangement added to a song. If I want a really good one I go and see my mate Dave. Musicians are social and know other musicians.

    Sorry to put a damper on the idea. I do not think your market exists.

    KenJ
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    • Profile picture of the author robt020
      Originally Posted by KenJ View Post

      I am pretty sure that this will not work.

      You are scratching where no one is itching!

      I do not think enough musicians would think of going this route to get a keyboard arrangement added to a song. If I want a really good one I go and see my mate Dave. Musicians are social and know other musicians.

      Sorry to put a damper on the idea. I do not think your market exists.

      KenJ
      How do you know this? Have you done the market research? What you "think" and what you do personally is irrelevant compared to what the OP is trying to determine about the MARKET.

      Nathan, it sounds as if you are trying to be a session musician. These are people who are contracted by recording studios to play instruments on other artist's tracks. It is a very common practice and can be very lucrative for talented musicians with the right studio.

      It's an interesting idea to take that concept online and build it to scale. With the advent of Pro Tools and other home recording software that can make a great sounding track on a very low budget, you might think there is a need for "virtual session musicians." However, plug-ins, sampling, and other technical adaptations have also made anyone with just some musical skill be able to produce a full band record without even recording those other instruments live.

      Bottom line, I don't know. But I do know that you are doing the correct thing by testing the market with classified ads and through other means.

      In other words, let the market tell you if this is a need... not me, Ken, or anyone else on this forum. Keep pressing on.
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      • Profile picture of the author jmartinez
        I'm not sure if this falls in line with what you are looking for or not, but don't forget about audiojungle.com. It's a marketplace for musicians selling music and is operated by the same organization that runs theme forest.

        From what I remember, most music that is sold there is intended for commercial use in marketing peices. But, if you want to make money with your keyboard that may be an option if this current idea doesn't pan out.
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  • Your idea of providing keyboard parts is viable, and there has always been a demand for this sort of thing. The challenge however, as with most services online, is to be able to connect your service with the appropriate audience that needs your service.

    Some common setbacks that you will face initially are the same that all musicians or businesses face when starting up a venture, such as making a name for yourself.

    Fiverr.com offers similar services, therefore you should look around there to see how those sellers are doing it. Since microjob sites such as fiverr came along, allot of professional rates have dropped for most musicians. Thus if you demand more than $5 for your work, then I suggest you avoid microjob sites and setup shop elsewhere such as offer your services from your own site, or seek out related sites where you are able to charge more for your services.

    As for your question: "do you think this has enough appeal for me to make some money on the side with it" There are thousands of people right now looking for a keyboard part on their song. I know this for a fact, just trust me on this one.

    Your goal is to find them. Here is where most musicians give up, and/or look for an agent due to the fact that the work to find your customers will involve a significant amount of time to start up your business and market it, and or funds to advertise etc.
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  • Profile picture of the author KillerBroccoli
    Nathan,
    Have you tried it and if so how is it working out? I am also a musician/songwriter and when I was recording an album earlier this year I was looking for keyboard parts for one song. I eventually did it myself and it turned out fine, but I was looking for a service like this a while back.
    -Aaron
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  • Profile picture of the author eb219
    Although I can agree the market isn't quite there for it - if you are going to offer this as a service, I'd make it clear you can offer the recording of both pre-written AND new material for audio and video purposes ... and give them a good reason WHY in your ad copy. You could create a pricing system for this, or simply quote them on a case by case basis after they submit their request.

    Might want to use your recording service as a back-end, where you offer a front end service somewhere like music promotion, or offering a related ebook up front ... this way they clearly see the benefits of additionally utilizing your recording services. Also makes it easy to offer front/back-end as a complete package deal

    From one musician to another, good luck!
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    • Profile picture of the author angsth
      I would say that Fiverr could be a good place to start. Perhaps offer some short parts for 5 bucks and have some more complicated as "add-ons". You can also put a textfile with your services for the customer in the zipfile (or a link to a website where you can offer some more professional services.

      I think if someone buys some keyboards for one song, they want more later.

      Also if they "buy" keyboards on Fiverr, they are recording a less professional demo and are probably on their way to record something more pro in the future. And they will probably remember you then
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  • Profile picture of the author RogueOne
    As mentioned above the real challenge will be connecting with the right people. There is a market but it's the kind of thing that will take time to build to any real money. But if you are good and get a reputation you may eventually find yourself with all the work you want.

    was looking for keyboard parts for one song
    We were actually wondering, last night, where we could find someone to do a cello part.
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