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Product launches Frequeny? how many times a year do you launch to your list ?

by davidkings
4 replies
To those of you who do regular product launches to your lists,

how many times do you do them in the year? what frequency, how many months apart?

which you find is not too often, or not too spaced out?

and do you find the more you do them (as months go on), the more people purchase from each launch?
(lets assume the size of the list doesn't increase each time for this question )
#launches #product #year
  • Profile picture of the author Networking_now
    Marketers like Kern can do one launch a year and that cash can last him a lifetime.
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  • Profile picture of the author WillR
    Unfortunately the question is a little too vague.

    It depends on many things.

    Some marketers only like to do one or two big ones a year.

    Some marketers prefer to do lots of smaller ones.

    Bigger ones require more time and effort but hopefully a bigger pay off.

    Smaller ones require less time and effort and so can be done more frequently but won't bring as much money.

    So it's really up to your individual plans. I don't think you should set any number or make products just for the sake of making them. If you have a good product sell it. If you have 6 good products per year, sell all of them. If you only have one good product idea per year then only sell the one.
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    • Profile picture of the author davidkings
      Have you done a launch which has produced cash that has lasted you many years?

      and after doing a launch so huge, do you just relax for months, as you have enough money to last you this time ?

      or you find it more fun doing mini launches ?
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      • Profile picture of the author Khemosabi
        Originally Posted by davidkings View Post

        Have you done a launch which has produced cash that has lasted you many years?

        and after doing a launch so huge, do you just relax for months, as you have enough money to last you this time ?

        or you find it more fun doing mini launches ?
        I'm not going to speak for everyone, but I will attest to WillR's launches. He only puts out things that help his list and customers further their business. He doesn't promote "make big money by lunch time".

        What I mean is, making a product that adds to your lists' business is where you want to focus on. They are subscribed because they are relying on you to help them.

        If you have dreams of just producing a product that makes you rich for a year, then you are missing the point of producing a product! More accurately, you're missing the point.

        Mini launches are good if you are focusing on providing your list and customers with stepping stones.

        ~ Theresa
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