I am working with a small group of local businesses/professionals who deal with people going through forclosure. They came up with an idea of partnering together & offering some sort of local community "guide for foreclosure" to their clients. They want to offer a simple lead capture site online where they can direct traffic...specifically people in our local & surrounding areas who are on the brink of loosing their home...collect their contact info in exchage for the "free guide"...and then be able to email these leads or possibly direct snail mail to them also.
All very basic stuff....
But, here's my question: This is a local site & they want traffic from our city & cities within a 60 mile radius. They have a $2,000 monthly advertising budget for the site, and would like to get about 300-500 leads or opt-ins each month.
If you had $2,000 a month to buy traffic for a site like this...and your goal was to get 300-500 new opt-ins a month...where would you start?
Thanks for the help,