What REALLY works for Offline business: Independent Used Car Dealership

by nsbohn
1 replies
Hello Warriors!

I consider myself to be an internet marketing novice, not a rookie, but a novice. I took an internet marking internship in college (graduated in May from Florida Gulf Coast University, Go Eagles and Yes we're that tiny school noones ever heard of that made the sweet 16, no we don't really live in "Dunk City").

The point of my post:

I've taken on a Full-Time sales job for a boutique style premium used car franchise. My job really extends beyond simply sales as I am doing photography, editing, videos, web design, vehicle repairs, pricing and completing reconditioning of vehicles, finding inventory, as well as some BDC calls, and most importantly, selling.

Somerset Automotive Sales Network Inc. is the website, and we hope to franchise the concept eventually as a premium used car network.

We ship a lot of our sales to Canada and all over the U.S. Everyone likes Florida cars since we all have garages, no snow, and a lot of old people that don't drive their cars so we have low mileage high quality used vehicles.

I need to know this:

What are my best options and what should I be devoting my time into in terms of generating sales leads?

We currently have accounts with Cars.com and Autotrader.
We have conversions on sales when we get customers on our lot.
We have a Youtube channel, a Facebook, twitter, etc. etc.

I'm considering writing a blog and putting all of our existing leads into an email series, but not sure if this is worth the time and effort or if I should focus on PPC, SEO, or any other suggestions.

WHAT WOULD YOU DO?

Thanks,
Nick
#business #car #dealer #dealership #independent #offline #ppc #seo #works
  • Profile picture of the author ormexpert
    I've worked with dozens of dealerships and dealer groups over the last few years, and I'd like to congratulate you on already 'paying attention' to so many online potential leadgen sources.

    May I ask, how many salespeople does the dealership have?
    {{ DiscussionBoard.errors[8347937].message }}

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