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Affiliate marketing question - separate sites?

by WPBJosh
5 replies
Hi, I'm new to affiliate marketing, so my apologies in advance for the newbie questions.

I launched a site a few months ago that sells digital ebook and video products for back pain. My primarily goal with this initial site was to experiment and optimize price points, advertising, and landing page conversion rates until I felt like it was dialed in enough to launch into the affiliate marketing world.

Now that it's close to being ready, I'm wondering:

1. Do I need to create a dedicated site for each affiliate platform? For example, a unique domain/site just for Clickbank, and another one just for JVzoo.com, etc.? Or is it enough to have a dedicated page (domain.com/cb; domain.com/jvzoo) for each affiliate platform that does not contain any navigation links to the non-affiliate areas of the site? This second option is obviously much easier to facilitate, but I can see the potential downside is if a visitor comes back and plugs in just the primary domain.com, no affiliate commissions would be tracked.

2. Assuming that I have to go the difficult route and create a dedicated site for each affiliate platform... is Clickbank still the best place to start for a digital product seller like me? Any other suggestions, and how would you recommend prioritizing the various affiliate platforms... which one should I tackle first, second, etc.?

Thank you in advance for the help!
Josh
#affiliate #clickbank #marketing #question #separate #sites
  • Profile picture of the author ChrisDouthit
    I have many people in our affiliate network using the same site and just creating different pages within their site for each given network they list their product in. A separate page on your site is fine, just make sure you cannot cross to the other platform anywhere on the site.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by WPBJosh View Post

    Assuming that I have to go the difficult route and create a dedicated site for each affiliate platform... is Clickbank still the best place to start for a digital product seller like me?
    I would think so, probably.

    But if you're selling products through ClickBank, it would be very inadvisable indeed also to sell those same products through other affiliate networks, because the potential affiliates you'd lose out on, that way, would be the ones most likely to make nearly all the sales. It's one of those "terribly obvious once you've seen it" things, which doesn't occur to most people until they've seen it. It's fully discussed here (+ follow the links in this post): http://www.warriorforum.com/main-int...ml#post8335980

    Good luck!
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    • Profile picture of the author WPBJosh
      Thank you both for the quick feedback!

      One other question... I've always assumed that whether it was a dedicated page or a dedicated site, affiliates would view it as a bad thing if I was offering something free on the landing page in an effort to list build. My thought was the affiliates would not be interested in helping me build my list, they want sales.

      But reading through some of those helpful links (thank you Alexa!) I noticed your statement about how visitors rarely purchase on their first visit. With that in mind, it seems like affiliates would want you to have free/list building offers on the landing page to help increase sales conversions on the back end via follow up emails. Would you agree with this?

      Thank you again, this rookie is very grateful!
      - Josh
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by WPBJosh View Post

        I've always assumed that whether it was a dedicated page or a dedicated site, affiliates would view it as a bad thing if I was offering something free on the landing page in an effort to list build.
        Serious, pro-affiliates will. Almost every single one of them.

        Originally Posted by WPBJosh View Post

        I noticed your statement about how visitors rarely purchase on their first visit. With that in mind, it seems like affiliates would want you to have free/list building offers on the landing page to help increase sales conversions on the back end via follow up emails. Would you agree with this?
        No: not at all - sorry, Josh!

        No serious, successful affiliate will agree with this. Nobody who can make (m)any sales is willing to send their traffic to a sales page on which the vendor has an opt-in. For all the reasons explained in great detail in this fine thread: http://www.warriorforum.com/main-int...oduct-opt.html

        The fact that few people buy at their first visit to a sales page is a reason for affiliates to keep sending their subscribers back to the sales page. Affiliates who don't have their own lists aren't making (m)any ClickBank sales anyway: this is absolutely fundamental: http://www.warriorforum.com/main-int...ml#post7110523

        If you want a sales page with an opt-in on it, for your own use, then you'll need two different sales pages for the product, so that your professional affiliates can send their traffic to one without your opt-in on it (this is quite commonly done)!
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  • Profile picture of the author ConnorMcCreesh
    If you just create additional areas of your site for this it should all be fine. As you mentioned, yeah the referrals would not be there on your main page but the only way to really fix this is to just select one of the affiliate networks to join with and then use them on your main page.
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