14 {{ upvoteCount | shortNum }}
14 {{ upvoteCount | shortNum }}

Marketing a specific blog post

by Annotree
12 replies
Hello everyone,

I wrote a blog entry entitled "The Top 5 Reasons Startups Fail" and wanted to market this specific blog post.

What tactics have you all seen success with when it comes to marketing a post? I'm new to actually marketing blog posts and want to avoid appearing "spam"ish and make it seem like I'm just trying to get opinions, thoughts, and exposure on a post.

Thanks!
#blog #marketing #post #specific
  • Profile picture of the author CynthiaNataline
    Make sure you've completed the checklist for on-site SEO:
    - your primary targeted keyword in H1 & H2, also H3 if you have
    - have you primary keyword bolded, italicized and underlined somewhere within the post
    - make at least an anchor text using your keyword
    - have keyword density around 2% in the post (some people say higher)
    - have images named keyword1, keyword2, keyword3 (I personally use 3 images in a post)
    - add rel="nofollow" if you have a link pointing to another site
    - have tags around the primary keywords, but only around 5-7 related tags

    Hope it helps.

    eL
    Signature
    {{ DiscussionBoard.errors[8350387].message }}
    • Profile picture of the author Borja Obeso
      Originally Posted by cynzdareveur View Post

      Make sure you've completed the checklist for on-site SEO:
      - your primary targeted keyword in H1 & H2, also H3 if you have
      - have you primary keyword bolded, italicized and underlined somewhere within the post
      - make at least an anchor text using your keyword
      - have keyword density around 2% in the post (some people say higher)
      - have images named keyword1, keyword2, keyword3 (I personally use 3 images in a post)
      - add rel="nofollow" if you have a link pointing to another site
      - have tags around the primary keywords, but only around 5-7 related tags

      Hope it helps.

      eL
      It's arguable but I think you are stuck in the pre panda and penguin on-page SEO world...
      Signature
      Get exclusive growth hacking and online marketing tips at Rebel Growth
      {{ DiscussionBoard.errors[8351541].message }}
  • Profile picture of the author ConnorMcCreesh
    Depends how long term you are looking. If you want the post to be getting some good traffic in a few weeks or a months time, try SEO as instructed above.

    The only problem with SEO is that your blog post may become less relevant in that time. If that is the case I would just suggest you make a Facebook fan page and start to put your content out there. Invite friends to like it and start to link up with other Facebook groups that have the same interests. This is a great way to promote and it gives you an asset to build on.
    Signature
    Hopper, The Instagram Scheduling Tool - Established Tech Startup with 1500+ Users.

    Hopper Affiliate Program: 15% Recurring Monthly Commissions. Thoroughly tested sales funnel. $10-$250+ Product Sales Prices.
    {{ DiscussionBoard.errors[8350688].message }}
    • Profile picture of the author Annotree
      Yeah, I mean, I could go through and optimize posts, but then I'm worried it will feel "spammy".

      For example, I catered a blog post to a famous entrepreneur and tweeted it at him and he retweeted it. Is that a good strategy? Pandering to e-celebs, that is.

      This is the guy: https://twitter.com/gchahal

      And the tweet is the one about AnnoTree.
      {{ DiscussionBoard.errors[8352413].message }}
  • Profile picture of the author BenJackson
    First, you don't need to optimize every post for the search engines. There are many reasons to publish a new post. Anyway, here's what I would recommend for promoting every new post:
    • Share on twitter, google+, etc
    • Share on bookmarking sites like blokube.com (bizsugar is perfect for your post)
    • Outreach

    The first two steps take about 5 mins and to be honest, won't get you a whole ton of traffic without a big network. This is why you want to always be building your network and usually optimizing your post to rank in the search engines later for consistent traffic.

    Outreach is your ticket to traffic and links for every post. You should architect an outreach plan for every important post and it needs to be smarter than just asking people to Tweet about it.

    For instance, for your post you could:
    • Link out to similar articles and tweet at the authors who you linked to
    • find successful startup founders and ask them if they have any additional tips to share

    It's easier if you plan your outreach before hand so you can edit the post to fit.
    {{ DiscussionBoard.errors[8351412].message }}
  • Profile picture of the author UnkwnUsr
    Originally Posted by Annotree View Post

    Hello everyone,

    I wrote a blog entry entitled "The Top 5 Reasons Startups Fail" and wanted to market this specific blog post.

    What tactics have you all seen success with when it comes to marketing a post? I'm new to actually marketing blog posts and want to avoid appearing "spam"ish and make it seem like I'm just trying to get opinions, thoughts, and exposure on a post.

    Thanks!
    Turn the post into a PDF, PPT and a video with links back to the original article, share these where ever you can. Use social media to promote the post, don't just post it once but keep creating new tweets and facebook shares for the post. Use CommentLuv blogs to link to related blog post. It's easy to do this with dropmylink.com. Then you can use some automated links to build up your secondary links and give them more value.
    Signature
    FREE Shopify Training Course {NO SUBSCRIPTION}
    {{ DiscussionBoard.errors[8351506].message }}
  • Profile picture of the author Taniwha
    Think about it - who will want to read that post? People wanting to start up a business.
    How many of those people will actually want to buy your product? Not many, if any.

    You should be writing blog posts that relate to your niche.

    That aside - I really like the design of your site. Good luck!
    {{ DiscussionBoard.errors[8352430].message }}
    • Profile picture of the author Annotree
      Originally Posted by Taniwha View Post

      Think about it - who will want to read that post? People wanting to start up a business.
      How many of those people will actually want to buy your product? Not many, if any.

      You should be writing blog posts that relate to your niche.

      That aside - I really like the design of your site. Good luck!
      Well, there are going to be multiple types of posts - this one just happened to be more general entrepreneurship. We plan to have dev / product, entrepreneurship, and industry news.

      The idea was that we would have a general business appeal on some to generate higher traffic, then boil down on specific topics to get less (but more valuable) traffic into our niche.

      Is that a good plan?
      {{ DiscussionBoard.errors[8352481].message }}
  • Profile picture of the author Taniwha
    My suggestion would be to find out your exact target market. Once you you have that information, you can focus on writing content that adds value to them.

    You should find that you'll get far better results then writing content on a range of things (even though they are semi-related).
    {{ DiscussionBoard.errors[8352536].message }}
  • Profile picture of the author HumbleGuy
    Building authority, it all starts with creating a network of links, good links. And then the marketing of the site gets easier too.
    Signature
    Medical MCQs like never before!
    Medical Tourism and Health Tourism in Malaysia
    {{ DiscussionBoard.errors[8352546].message }}
  • Profile picture of the author Writerdave
    For long term success, choose a keyword that is not highly competitive to rank faster. The design of your site is simple and appealing. I like it
    Signature
    Live healthy, live longer...
    {{ DiscussionBoard.errors[8353110].message }}
    • Profile picture of the author Annotree
      Originally Posted by Writerdave View Post

      For long term success, choose a keyword that is not highly competitive to rank faster. The design of your site is simple and appealing. I like it
      What do you think the best way to find the best keyword is? We were thinking Collaboration Platform because I did a keyword search on it and it gets around 6k hits per month globally, but the top link is Wikipedia so I'm assuming there isn't a huge amount of competition.
      {{ DiscussionBoard.errors[8353908].message }}

Trending Topics