RANT... BSBs And Charging $1k Per Hour For 1-On-1 Coaching

12 replies
Agree with me or not, here's my rant...

Some customers and prospects are what I call blood sucking bats (BSBs). Now, I love my clients and I wish them all the best with their internet businesses. Let me explain exactly what a BSB is...

First of all, you need to know that you should stay away from BSBs because:

* They make you resent your time and energy spent for what you're getting in return (BSBs expect you to work like a slave for them for FREE).

* They suck you dry psychologically and emotionally without exchanging an equal amount in return (in dollars).

* They have a wrong point-of-view and they would never understand why anyone would charge $1k per hour for their time.

Of all my resources, I value my time the most. That's why I charge $1k per hour for 1-on-1 coaching. I see this as a drop in the bucket for how much results the strategies I lay out will produce for clients. Just one technique or strategy can be worth multiples times $1k.

The BSB will never understand this, because the BSB likes to write you 5 pages in an e-mail (with 5 to 10 links) and expects you to spend 30 minutes to 1 hour responding... just because they bought your $27 ebook or your MP3. This is a major sign of a BSB. Think about how much 30 minutes to an hour is REALLY worth. That's time you could've spent making $100, or $500, or $1,000... or time you could've spent with your wife and kids.

How much money are charging for your coaching or consulting?

Do you resent the time you spend for the money you're getting in return?

Whether you're a life coach, an internet marketing coach, an investing coach, or health coach... can't you give strategies within just 1 hour, or even 10, to your clients that are lifechanging?

Unless you start putting your foot down and charging what you KNOW your time is worth based on the results you offer, then you're always going to resent the time and energy you spend for what you're getting in return. Plus, BSBs will invade your space and you'll let them drain your spirit. The only way for others to see how valuable your time is, is for you to declare how valuable it is.

Therefore, it's not wrong to ignore a BSB. If you get an e-mail asking a simple question, then take some minutes to respond. But that's not a BSB. Stay far far away from BSBs. If they want to pay for coaching, then great, they're not BSBs... but if they think you owe them a lot of your precious, precious, precious time because they bought a product from you, they are BSBs. In that case, it's worth just refunding them to get them off your back, because you'll lose your invaluable energy and time letting this BSB run you into the ground.

Not only is your time more valuable than you may charge for it in coaching, but think about how much money you make by doing 1 hour of serious, productive work. Well, I'll be the first one to tell you. I used to work only 2 hours per day Monday through Friday and make around $5,000-$,6000 per month. That's 10 hours per week and about 40-42 hours per month. 6,000 divided by 42 is 142, which means my time was worth $142 per hour in that respect.

With 1-on-1 coaching or consulting as an internet marketer, keep in mind the fact that you can (I know you can because I can...) in 1 hour lay out a complete strategy for making $5,000-$6,000 per month working 40-42 hours per month. Maybe if you're a health coach, in 1 hour you can lay out a complete strategy for losing 100 pounds quickly.

Think about it. Even if you're not a coach and you're trying to please BSBs all the time, then YOU ARE WORTH MUCH MORE PER HOUR THAN YOU ARE SHOWING OTHERS.

Don't let BSBs or anyone else tell you your time isn't worth $1,000 per hour or more. Because you know you can get others multiple times the results of what they pay you for your time.

Remember: If you don't respect your time, then no one else will and you will always feel resentful for what you're getting in exchange for your time. And most importantly, drop the hammer on BSBs. Completely cut them out of your life and you will feel better and thrive more.
#$1k #1on1 #bsbs #charging #coaching #hour #rant
  • Profile picture of the author TheRichJerksNet
    Hi Jason,
    I am not a marketer nor am a internet coach but -- I can relate to your "rant" post very well.. Site developers face the same exact thing, clients that want everything for free just about it. One major reason why I do not work on freelance sites no more.

    What got me was many times over when you and a client would agree to do a job and then 80% done with that job they come up and say .. "Oh can I have this or that, I forgot about it until now" "Can we add this new feature in" "I think it would be cool if you coded me this thing" .. Blah Blah .. What they never wanted to do though is pay for that extra 2 or 3 weeks worth of work.

    The bad part is you sent them a full detailed list that both of you went over and they agreed to this function or that function. This process took 2 - 3 days, so why did they wait and want more ...

    Thankfully I do not deal with all that stress anymore...lol

    James
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    • Profile picture of the author JasonParker
      Gosh... I know what you mean James.

      I used to do a lot of freelancing and nothing would make me feel worse than when clients didn't want to pay for the value you're providing, expending all of your psychological and emotion energy in exchange for nothing.

      What kind of business is that, where you feel "this tall" all day?

      Originally Posted by TheRichJerksNet View Post

      Hi Jason,
      I am not a marketer nor am a internet coach but -- I can relate to your "rant" post very well.. Site developers face the same exact thing, clients that want everything for free just about it. One major reason why I do not work on freelance sites no more.

      What got me was many times over when you and a client would agree to do a job and then 80% done with that job they come up and say .. "Oh can I have this or that, I forgot about it until now" "Can we add this new feature in" "I think it would be cool if you coded me this thing" .. Blah Blah .. What they never wanted to do though is pay for that extra 2 or 3 weeks worth of work.

      The bad part is you sent them a full detailed list that both of you went over and they agreed to this function or that function. This process took 2 - 3 days, so why did they wait and want more ...

      Thankfully I do not deal with all that stress anymore...lol

      James
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  • Profile picture of the author jhongren
    Hi Jason,

    I can relate to your experience. I do coaching as well.

    I am lucky to say that my paying customers have been really pleasant.

    As for the BSBs you mentioned, I have my fair share of experience
    with them too. They refuse to pay for the coaching and they assumed
    that you should evaluate their list of blogs as long as they are in
    your freebie optin list.

    The list is real long...this subscriber sent me 50 blogs urls to evaluate!

    I simply ignore the email.

    I remember Edmund Loh told me this, we can be very good marketer
    and we also want to work with very good customers.

    My own definition of good customers are those who
    respect the time of the marketer, spent quite a reasonable
    sum of money buying from the marketer and do their best
    to establish good relationship with the marketers too.

    My 2 cents,
    John
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  • Profile picture of the author AcePlayer
    LOL.. Reminds me of my designing days... BSBs take a lot of time and energy and then they believe that adding a completely new design feature is like taking a stroll down the road.. Most of time, I either ask them for more money after I show them the agreement that we agreed to..
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    • Profile picture of the author TheRichJerksNet
      Originally Posted by AcePlayer View Post

      LOL.. Reminds me of my designing days... BSBs take a lot of time and energy and then they believe that adding a completely new design feature is like taking a stroll down the road.. Most of time, I either ask them for more money after I show them the agreement that we agreed to..
      Oh my favorite client quote "Well, it does not cost you anything to do this or that because all you do is sit in front of a computer and type"

      Hmm... Yeah Right!!!

      James
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      • Profile picture of the author jstover77
        Banned
        I can relate to this for sure. I charge $200 for an hour of consulting, and for the most part people understand that time is money. But you always have those people that blood suckers.

        Here are two funny examples of recent prospect conversations (BSBs)

        - Guy calls me up about one of my services, and starts reeling of questions. Then he says to me..."you teach for free right?". I was like, dude...I am not a non profit organization.

        - This was the best. Lady keeps me on online chat for like 15 minutes asking question after question. These are questions that are explained in my training series, and not basic sales questions. So, finally I say to her, "Mam, you have to buy the training course in order to receive that information". Then she says to me..."Oh, I am not interested in buying the training, just thought you could answer my questions". I couldn't believe it.

        When I first started with consulting, I realized if you are too nice to people, they will take advantage of you. I am still nice, but now I am just honest with people, about my expectations concerning payment, and time.

        Got to say though..love the acronym BSB. Gonna use that.
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  • Profile picture of the author ultraeternity
    i don't do coaching or anything remotely associated with it.

    fortunately, i haven't met a BSB yet in my freelancing.
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  • Profile picture of the author Michael Oksa
    To keep things in perspective, there those who would say $1000/hour would qualify someone as a BSB.

    I don't feel that way, but there are two sides to every story.

    BSBs are such a minority that it's practically not worth mentioning, though I can relate.

    Also, I don't experience the resentment that you say I should. (Sorry, one of my pet peeves is people telling me how I feel).

    That being aid, I have a few methods of sorting out the BSBs from the coaching I offer. It's not perfect, but it works pretty well.

    Just trying to add some balance to the discussion.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
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    • Profile picture of the author JasonParker
      Originally Posted by Michael Oksa View Post

      Just trying to add some balance to the discussion.
      No you may not Michael. Because you are wrong.

      Just kidding...

      I'd like to hear the other side of things if there are more people who think the opposite. I know there are plenty out there on this forum.
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      • Profile picture of the author Michael Oksa
        Originally Posted by JasonParker View Post

        No you may not Michael. Because you are wrong.

        Just kidding...

        I'd like to hear the other side of things if there are more people who think the opposite. I know there are plenty out there on this forum.
        LOL

        You're right, and it's not only related to coaching. There are BSBs all over the place. Some are well-known, others will never be.

        I did a proofreading job for someone once, they needed it done right away because it was going to be sent out to someone else's list the next day. I had done work for them before, so I put everything else on hold, and did it on the spot.

        (And, believe me, it needed a lot of proofing)

        When I was all done, I told them how much it would cost. Yep, they said they figured I would do it for free, because, in their words, "I'm not going to make a lot of money on this one".

        This person is fairly well-known, but you can be sure it was the last time I did work for them.

        Granted, it may have been my fault for not setting up the terms ahead of time, but past experience had shown that they always paid well, and on time.

        Anyway, the point is that BSBs come in all forms, BUT, in my opinion, it all boils down to one thing...

        Expectations.

        Now, there's something to think about.

        All the best,
        Michael
        Signature

        "Ich bin en fuego!"
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  • Profile picture of the author Sean Kelly
    I think you should follow Fred Gleeck's methodology..

    Copy & pasted below is a perfect example of a BSB wasting time unwilling to pay anything and how Fred handled it.

    Here is an extract from Fred's email sent out 4 days ago (excellent advice) detailing the example and how he handled it:
    ************************************************** ********
    RECENT EXAMPLE YOU should Learn from

    Again, some interesting info about coaching/consulting.

    I wanted to show you this to illustrate how I suggest
    YOU work with people who inquire about your services.

    Here is how a recent email went. After I show you what
    happened, I have a few important points to make.

    All of this happened via email. I've edited a bit to
    maintain the person's privacy, but the facts have
    not been changed.

    1st Email from Inquirer:
    I will be speaking at conference in Vegas later this month.
    My niche is XYZ -- been in it for 30 years and
    have been involved in all facets of the business.
    I've written extensively on the topic.

    For the last 4+ years I had a CEO job at a major XYZ company
    that has ended and now I'm working on the next chapter in my
    career. Not sure I want to take another "job" but also know that
    I never hit it big as a consultant. I don't know if the market is
    too narrow -- not all that many people in any economy are
    looking at getting into the XYZ business, so I'm not sure that
    I can build a large enough list for marketing products,
    seminars, etc.

    I've written quite a few non-fiction books and a couple of eBooks.
    Mostly business topics.

    When I'm in Vegas, I'm wondering if I'd have a chance to
    meet with you on Month, Day, Year?

    My DISC profile is high I high D.

    Thanks.

    My Response:

    Thanks for your inquiry about my services.

    I have a very specific path for doing
    any kind of coaching/mentoring work.

    If I meet with anyone either in person
    or over the phone, there is a fee. This
    fee can then be APPLIED towards my
    other products and services. You'll understand
    when you check out the websites below.

    Here's how it usually works:

    1. Someone consults with me in person or over the phone.
    2. They then attend one of my info bootcamps
    3. After spending a week together WE assess whether
    or not there is a good match.
    4. IF we decide to work together, we proceed from there
    based on the info at Fred Gleeck is "The Product Guru" and "The King of Content" for Seminar Promoters, Information Marketers, Authors, Publishers, Entreprenuers, and Home Based Business's

    Take a look at the following:

    Information Products Marketing Consultation with Expert Fred Gleeck - phone consultation
    Information Products Marketing Consultation with Expert Fred Gleeck - face to face consultation
    Fred Gleeck is "The Product Guru" and "The King of Content" for Seminar Promoters, Information Marketers, Authors, Publishers, Entreprenuers, and Home Based Business's - one on one coaching system
    Information Product Creation, Selling and Marketing Bootcamp - mandatory item before one
    on one coaching can begin

    After you've fully reviewed the above,
    let me know your thoughts.

    Best,
    Fred
    PS - my calendar is available at Main

    Email #2 from Inquirer:

    I think a face to face would be beneficial -- if I'm in Vegas
    on the X (day of month) and you are available, is it possible
    to meet at the HOTEL, where I will be (doing something)
    the next day?

    My Response:

    Check the websites and my calendar.
    To meet with me face to face, you pay me.
    Thanks,
    Fred

    Email #3 from Inquirer:

    My question was where to meet you. I won't have a vehicle
    when I'm in Vegas.

    My Response:

    Moot point without payment. Fred

    Emal #4 from Inquirer:

    I get the point, Fred. You want to be paid.
    No problem with that. I can pay you.

    Point I've asked is one of clarification. After I pay
    and I am in Vegas and if you are available that
    day, where does the meeting occur? I won't have
    transportation when I'm in Vegas, I'm there to XYZ
    and it would be an in/out trip except
    I'd go in early to meet with you.

    My Response:

    (NAME),

    I live hear part of the year and DO have a car here.
    If you looked at the calendar, I am driving back on
    that day. So timing works if we can do sometime after noon.

    Fred

    MY OBSERVATIONS:

    1. This individual cannot follow instructions. I asked him to
    check out my websites. Clearly he did not.
    2. If he is such a successful guy, why balk at payment?
    More than once! Although the concern was about timing
    but I am still leary.
    3. How much fun would it be to work with someone who
    doesn't do what you ask?
    4. I remain open to hear from him and reserve the right
    to change my opinion about him. Hey, things can change,
    but it doesn't look like a GOOD MATCH at this point. I'll
    keep you posted.

    My SUGGESTIONS for YOU:

    1. Have a specific process that you use to get people to
    work with you as a coach/consultant.
    2. Use separate websites for any/everything you sell:
    product or service.
    3. Don't work with people who don't follow instructions
    from the beginning. It says something about them.
    4. Don't work with people where you don't "feel" a good
    personality match in general. Sounds a little New-Agey,
    but I think it's true.
    5. Even if you are having a hard time making money,
    adhere to the above principles. What you start out doing
    is how you end up doing things.

    Right after writing this section of this Insight, I had a
    great conversation with someone who is "signing up"
    as a new client. He is and I'm sure will be a JOY to
    work with.

    Why not just work with people you resonate with?

    BUT, that being said, we all have GOOD friends that
    when we first me them we thought: "This person is a
    complete A**H*LE." Only later to become great
    friends with the individual.

    So, keep your mind OPEN for the occasional exception,
    but for the most part, follow the advice above.

    IF this person becomes a client, I'll give you the
    complete, blow by blow account of how these issues
    were resolved. They clearly MUST be discussed
    in order to be resolved. Without that, it would be
    impossible for me to work with this person.

    IF we did discuss all of the above, it IS possible that
    they could become a client. AND, if they did, it is
    VERY likely the issues would not come up again
    in the future because we had talked it out.
    ************************************************** ********
    Signature
    http://javadocs.com - Javadocs
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  • Profile picture of the author Michael Oksa
    Without even knowing of Mr. Gleeck, or his methodology; it turns out I use several of the same principles in weeding out BSBs.

    ~Michael
    Signature

    "Ich bin en fuego!"
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