RANT... BSBs And Charging $1k Per Hour For 1-On-1 Coaching
Some customers and prospects are what I call blood sucking bats (BSBs). Now, I love my clients and I wish them all the best with their internet businesses. Let me explain exactly what a BSB is...
First of all, you need to know that you should stay away from BSBs because:
* They make you resent your time and energy spent for what you're getting in return (BSBs expect you to work like a slave for them for FREE).
* They suck you dry psychologically and emotionally without exchanging an equal amount in return (in dollars).
* They have a wrong point-of-view and they would never understand why anyone would charge $1k per hour for their time.
Of all my resources, I value my time the most. That's why I charge $1k per hour for 1-on-1 coaching. I see this as a drop in the bucket for how much results the strategies I lay out will produce for clients. Just one technique or strategy can be worth multiples times $1k.
The BSB will never understand this, because the BSB likes to write you 5 pages in an e-mail (with 5 to 10 links) and expects you to spend 30 minutes to 1 hour responding... just because they bought your $27 ebook or your MP3. This is a major sign of a BSB. Think about how much 30 minutes to an hour is REALLY worth. That's time you could've spent making $100, or $500, or $1,000... or time you could've spent with your wife and kids.
How much money are charging for your coaching or consulting?
Do you resent the time you spend for the money you're getting in return?
Whether you're a life coach, an internet marketing coach, an investing coach, or health coach... can't you give strategies within just 1 hour, or even 10, to your clients that are lifechanging?
Unless you start putting your foot down and charging what you KNOW your time is worth based on the results you offer, then you're always going to resent the time and energy you spend for what you're getting in return. Plus, BSBs will invade your space and you'll let them drain your spirit. The only way for others to see how valuable your time is, is for you to declare how valuable it is.
Therefore, it's not wrong to ignore a BSB. If you get an e-mail asking a simple question, then take some minutes to respond. But that's not a BSB. Stay far far away from BSBs. If they want to pay for coaching, then great, they're not BSBs... but if they think you owe them a lot of your precious, precious, precious time because they bought a product from you, they are BSBs. In that case, it's worth just refunding them to get them off your back, because you'll lose your invaluable energy and time letting this BSB run you into the ground.
Not only is your time more valuable than you may charge for it in coaching, but think about how much money you make by doing 1 hour of serious, productive work. Well, I'll be the first one to tell you. I used to work only 2 hours per day Monday through Friday and make around $5,000-$,6000 per month. That's 10 hours per week and about 40-42 hours per month. 6,000 divided by 42 is 142, which means my time was worth $142 per hour in that respect.
With 1-on-1 coaching or consulting as an internet marketer, keep in mind the fact that you can (I know you can because I can...) in 1 hour lay out a complete strategy for making $5,000-$6,000 per month working 40-42 hours per month. Maybe if you're a health coach, in 1 hour you can lay out a complete strategy for losing 100 pounds quickly.
Think about it. Even if you're not a coach and you're trying to please BSBs all the time, then YOU ARE WORTH MUCH MORE PER HOUR THAN YOU ARE SHOWING OTHERS.
Don't let BSBs or anyone else tell you your time isn't worth $1,000 per hour or more. Because you know you can get others multiple times the results of what they pay you for your time.
Remember: If you don't respect your time, then no one else will and you will always feel resentful for what you're getting in exchange for your time. And most importantly, drop the hammer on BSBs. Completely cut them out of your life and you will feel better and thrive more.
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