Anyone Successful with a WSO Priced Over $100?

I've been looking for the same answer the past few days.

I'm about to launch a service based WSO priced somewhere between $400 and $500.

I guess its a bit different because I'm not selling an information product, but rather a service, but I can tell you there are many people selling design work/seo work for hundreds on this forum.

In terms of information, you will just need a convincing and accurate sales thread.

I think so too but remember that there are plenty of people here who buy high ticket products. Just look at the review section. Personally I think a high ticket WSO can be successful if the content is good and if you convince the readers that they are getting a discount even though the price is high.

But I never sold a high ticket product here so I can't tell. It'll be nice to hear from someone who did.

Actually, the price depends on the value of the product. What I have experienced on WF over the years is that when a product is unique and valuable, it will surely have high price label. But, the rehashed or copied products carries low price label.

Yesterday, I saw WSO of Eric, whose price label was $499. Due to the popularity of Eric, people will buy it because they know that this person will neither duped them nor offer any rehashed product.

So, IMO, if you place high price label to your WSO, then action takers and serious marketers will buy your WSO.

I have paid higher than that for several stuff but there was quality in it.
If your WSO has quality of $200 in it, go ahead with it.
I don't think many people would mind paying higher fees if they see that they will get return on it.......
Good Luck with it.

Several coaching programs have sold in that price range. Also, there's a WSO running right now that costs around $5,000.00. Apparently he's sold 3 or 4 of them. But there's no doubt most wso buyers are looking for cheap stuff, so it's going to be difficult to sell something high priced. I guess it will all come down to your offer.

If you can convince people of its quality, then yes, I think you would be able to ask for, and get, $200+ for a WSO.


The key here, will be your ability to convince your prospect of the value of your product versus the many lower priced options found in the same market.

Keep in mind though that if many of these lower priced WSO's were, in reality able to make good on any of their claims of success, they would be able to charge many times more for their product, and probably would! They make HUGE promises. Think about it. Fifty bucks or less for an "idea" that will make you hundreds, or thousands??

That being said, I am not saying that all WSO's are worthless, nor am I saying that their creators don't deliver on their promises. There are many very successful and talented people of this forum selling top notch products and services that are worth every single penny. Indeed, an idea, system, or business model can be worth thousands, or millions, if it is acted upon and implemented.

Why are they so cheap then? I believe that people are less likely to ask for a refund on a cheaper product, even if it performs miserably with respect to advertised promises, than they would for a high-dollar "premium" product promoting the very same promises of value. Someone is more likely to write-off $7 or $10 bucks, and chalk it up to experience (or maybe not!), even if they get burned, than someone paying a couple hundred bucks. I think the bigger problem is that many people think there is some "magic formula" that they will get rich off of without putting in any effort. This would also force those will better quality products to reduce the price of their own product accordingly, to be able to compete with those of lesser value. I have no proof of this, it's just my opinion.

In a nutshell, Steve, I think much more will be expected of you and your product. You would have to "sell" it your prospect as something different that the run of the mill products being offered. It can be likened to the difference between selling Yugos and Cadillacs.

Do people sell diamonds at the dollar store?

If the value is there, then people will pay, no matter what the cost is. Take Kenster's coaching, he sells it for $397 and his classes get filled...all the time.

Personally I do not expect all WSO's to have a maximum price. I would expect however that the value of the product being offered is worth the asking price, and also that the WSO is an actual special offer.

I myself sold a product at $97 as a WSO this year. (10 licenses sold for a total of $1000 in sales within a few days.) However the regular price of the product is actually $997 selling from a real live website. So I guess the buyers saw the true value in the deal I was offering.

On a related note, I'm still trying to figure out how products that "only" exist as a WSO, but no where else online, can be considered a WSO. Which is something to consider when selling a big ticket item I guess.

I'd be more likely to buy someone's big ticket product if they actualy have their product for sale elsewhere for $800, and then offering it as WSO for $200, as opposed to: "I plan to sell this upwards of $800 in the near future but you can grab this now for $200 before I raise the price."

The most important part is who is the seller, reputation is the first key and tells everything: "is it worth to review what he has or not?" There are many ambush sellers

For me, it all comes down to investment vs return.

If I can make 100% profit within 4 months and then the method goes dead, im fine....
If I can make 50% profit only but wihin 1-2 weeks and the method goes dead, im still fine....

Doesn't matter if its even selling for a $1000.....

For high ticket items, you need to convince people that they will atleast make their money back... sometimes even that is enough..... cause the smart ones know that even if they might not have a financial profit, the experience gained was priceless....

Price is all relative to the value you provide... and the desire you build.

Think of it as a scale. If the left side offers no value, benefits, desire... the right side of the scale will be low price.

If the left side builds desire and offers something the prospect REALLY wants... then the price can be increased greatly.

It really boils down to comparative value... and how bad the prospect wants something.

Let's face it, there are "Guru" marketers who can sell $500 courses all day long... because they know how to build desire. Yet I've seen better courses in a $50 ebook that didn't sell as well.

Can WSOs be high priced? Absolutely, I've sold well over 100 of my $500 warrior forum copy offers... have sold hundreds of my $100 squeeze page and email offers...

So, it depends on what the prospect is looking to do, what he/she can find that's comparable, how much desire you can build up in the presentation, and what the prospect feels the product is worth.

Price is all relative... and boils down to the individual's desire and also means (money).

It's why automobiles range in $500 to $500,000.

Me? I wouldn't pay $10 for an ebook on knitting, yet others may dish out $100.

People usually don't think much about preventative care for their teeth, but will spend all they have to fix a toothache.

It's all relative... but yes, $100 to $500 WSOs can be sold, and often.

Has anyone actually bought an WSO that worked? I have heard so many horror stories.

Yup

$297 for a long time. And it should be much higher.

It's how you target. That price is stupid low still for what my clients get.

Funny thing, I've run $9, $37, $97 WSOs and the like...and my conversions are pretty much the same no matter what price level I put my offers at. It's the same smart people who buy--the ones who aren't grasping for that magic bullet.

Yes you are going to sell fewer quantities. So what. You are also going to be able to spend a lot more time taking care of your customers.

There are ebbs and flows in demand, of course--the past few weeks I've been getting a lot of clicks who abandon the cart--but come September it'll correct itself as everyone "gets serious" again.

It's all about value.

People are far less price sensitive than you'd think in most of the big niches. So long as the value is there, people are willing to pay for it

It can work, but I think it is rare.

Check out Warrior Plus for a list of number of sales compared to price point:
WarriorPlus

As a vendor, I have never sold one at that price.

As an affiliate, I have been successful with many offers above $100.

I think you will get more sales from a lower priced WSO and get a following out of it than by selling 100 Dollar WSO's. People are usually skeptical with buying really high materials.

For me it would really depend upon who is the person selling the product.

For example, I have heard a lot of good things about Kenster. I have never bought a product from him myself, but because keep hearing his name, he is on my radar. And because of that if I might end up doing more research, especially if I landed on one of his WSO pages and like what I saw.

I wouldn't necessarily buy a higher priced product at first, but because of his "reputation" I already assume he must know what he is talking about and there is some trust already there.

Another example is WillR. I bought a product from him because I read many of his posts and really liked the value he provided. So it was his posting that really sold me and not necessarily the ad copy in his WSO page.

Same thing with you.

You are one of the people who I feel provides good value in your posts and you have been on my radar.

I might not spend $200 with you initially, I might start at a lower price. But then again if I feel I will get my money back then I would pay $200.

Now if it was someone who I didn't know at all then no matter how good the Ad Copy I wouldn't buy. Because there is no trust there.

Some other things that might stop me from purchasing a product priced $100 or more are

if your WSO thread is filled with blind ad copy and I can't get a sense of what you are selling then I wouldn't buy. Now I am not asking you to reveal your secrets in your Ad copy, but I would like to know if it has to do with Amazon, Facebook, PPC, etc.

If it was just an ebook by itself, then there is no way I would pay over $40, no matter the person's reputation, and no matter how good the ad copy.

This is because I value ebooks as much (or less sometimes) as a regular book. And there is no way I would pay $40 or more for a regular book.

If it was an ebook and included video, and audio files then possibly. But none of that video with an ebook transcription of the video stuff.

So yea I think you'd have to provide value, create brand awareness and visibility, show that you know what you are talking about, elicit trust, make people feel safe - that they are not going to get ripped off and could at a minimum make their money back, hit their hot buttons with your Ad copy, etc

You sure can.

Will you be targeting a different kind of buyer at the $200 price point? Sure.

Are there probably less of those types of buyers in this forum compared to those looking for much cheaper products? My experience tells me yes.

It's definitely possible and there are plenty of people selling coaching and the like inside of this forum at prices between $400 - $1,000. Higher prices just mean you need a higher perceived value.

4Ps of product marketing and 7Cs of service marketing needs to be applied before creating a WSO. You should also check trends about a specific niche....You can refer a book called "Crossing the Chasm" by Geoffery Moore which talks about high tech marketing very precisely.

Lots of people sell WSO's for over $100 so as long as your product is worth the price then I'd say go for it.