Help Choose My Niche

Thanks for the input, I really appreciate it! Once I choose from these markets I'll be developing a marketing strategy to target the potential visitors properly. Determining the users and offering them what they want, they way they want it will be an important part of that process.

For now, however, I'm just looking to find the right market to focus on. I guess I was using the wrong terms before. I'm looking for a larger market to target and make an authority site on. From there I can (hopefully) use categories, ect to target the smaller niches within that market as well. I'm thinking very long term here, I don't want a micro-niche blog with 10 pages.


It seems like trying to include all the subjects into one site would be too much, and not attract actual 'buyers'. It might end up more like a personal blog than something used to actually make money. Or am I looking at this wrong?

This is just my personal opinion, so take it for what it's worth ...

There are too many people in the "make money" niche who are teaching others how to make money when they themselves don't have anything to teach other than what they have read from others. They have never made any significant income online but they figure from personal experience that others are struggling just like they are so this must be a niche full of hungry buyers.

Of course, they are correct that there are a lot of hungry buyers. Maybe the biggest reason that this audience is perpetually hungry is because they take advice from marketers that have no clue how to satisfy the hunger!

I would say, find a niche that you are passionate about and drill as deep as you can to a spot that you can carve out - a place where you can position yourself and your business - that gets you excited and allows you to use your expertise in helping others.

You mentioned ...

"I've been doing quite well as a freelance writer over the past few years"

Why not let that success lead you into similar successes in slightly different but related areas? I like the approach that you go as deep and specific in a niche as you can and then you branch out and expand from there once you have mastered that position.

Expanding is always easier, less costly and less painful than having to re-focus because you're throwing a net that's too broad in the beginning.

And don't worry that there won't be enough prospects in a deeply specific niche. You will be surprised at the reach of the Internet. Begin deep and branch outward and upward. Does that make sense?

If you are a good freelance writer, I think you have a very valuable skill that could certainly be monetized in additional ways to what you're now doing rather than jumping from niche to niche in search of expanding your business.

Focusing on one niche seems to me to be a superior strategy than dabbling in many unrelated niches. It's kind of like the downside to "shiny object syndrome," your attempt to sample so many varied things leads to losing your focus on the one thing that will make you the most money.

The very best to you,

Steve