Selling Physical Products in Amazon.com

4 replies
I am interested to learn how to sell physical products and I know Amazon is a great place to do so. But one question I have is, when online shoppers are looking to buy physical products online, they can just go directly to Amazon.com and look for what they want for themselves. Why should they go into the trouble of going into Amazon affiliates' websites first and then later directed to Amazon? It would be more hassle free to go directly to Amazon wouldn't it? Because that's how I do my Amazon shopping, I go directly to Amazon to find what I want. Any response to will be greatly appreciated. Thanks.
#amazoncom #physical #products #selling
  • Profile picture of the author JonP
    It depends on how you setup your site. If you are just doing some product reviews and pointing them to Amazon you are probably correct in that they'll just go to Amazon instead of going to your site. If, however, you are building a site around a specific niche you will have better luck. What you need to do is find a niche that you can build an authority site around, post great content on a continual basis until you rank for several long tail keywords and get traffic to your site. In your posts you can review products related to the niche with links pointing to Amazon. As long as people find your site useful and it helps them with their buying decision they will likely click on the link and if they buy you get a cut of the sale.

    Jon.
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    • Profile picture of the author Ryan David
      I wouldn't bother with an affiliate website that directs to Amazon. At best it's just a quick money-maker, but most likely you'll just end up failing at it.

      Much easier to just cherry-pick products that AREN'T in the Amazon warehouse, but probably should be. When something goes from Merchant-Fulfilled to Amazon Fulfilled, the sales bump is usually VERY significant and your margins in most cases will get a lot better.

      Most people are attempting this are doing it the wrong way by just piling on products that are hot-sellers and trying to get a piece of the action by trying to win the buy-box. Tons of low-hanging fruit out there right now.

      I purchased a product off Amazon that was just a little b-day add-on for my 5 year old son. After looking at it, I noticed the product had 40 good reviews, was a decent little seller, and was very small to ship. I contacted the manufacturer to ask how much they sold for. THey quoted me $2.25, but you had to purchase them in master cartons of 45. I purchased 4 cartons of them, labeled them, shipped them to Amazon, and they've been selling anywhere from 5-10 per day. Seller-fulfilled was going for $9.99 plus $3.99 in shipping so I priced mine at $11.99.

      Net of fees/costs, I'm making around $6 per sale. You build up a little portfolio of that, and you have a decent money-maker.

      Of course, that's not really a business so you have to figure out how Amazon fits into a larger strategy.
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    • Profile picture of the author Netwarrior11
      Thanks for the reply, yes it makes sense. You mentioned I build an authority site and post great contents on a continual basis. But what if I don't know anything about the product, it would be difficult to post great contents on it to attract people to come and read?
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  • Profile picture of the author DeanJames
    @NetWarrior - The 'GOLD nugget' was in the reply above from Ryan. Notice how he now has practically hands-free income from one product line. Multiply that a few times and you can leave that to 'do its thang' while you build a business.
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