Is Your Business Attracting LOSERS?
I'm talking about the people who will do anything to get free information, as opposed to paying a nominal fee that could save them a heck of a lot of time. We all know that time is money... so why would you spend hours and hours trying to do anything in your power to get an eBook or training course for free when a few dollars will give you instant satisfaction?
"Losers" exhibit the following qualities:
- Every one of their Google searches uses the term "free" somewhere
- They sign up to your list and then unsubscribe as soon as the hook arrives in their inbox
- They get all shirty when you attempt to sell them something (and then complain that they never get anywhere)
- They buy and then immediately refund
I think you get the picture. Over the past 12 months I have made a concerted effort to do everything in my power to shut out these "losers" from my sites, my products, and anything to do with my business. Ouch right?! By focusing only on attracting qualified buyers I have been able to relax a lot more in my business approach.
Writing off a big proportion of your traffic as "losers" might seem very mean-spirited, but it has also enabled me to become far more successful than I was before. Try shutting out the freebie chasers (including those leads that never buy anything from your list) and you will streamline your business model greatly.
Basically, I'm encouraging you to focus specifically on the demographic you know will actually spend money.
I'm all ears for the guaranteed abuse that will come my direction :p
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AshlyLorenzana@gmail.com
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