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How do you find out the demographics for a product that you're creating?

by TheNewGuy2010
7 replies
For the sake of this example, I know how to find out demographics for a affiliate product that I am promoting. Mainly because the sites are usually established so finding the demo info is easy.

Let's say I am creating a product about how to start a tow truck business, how would I find my demographics online so I can target blogs/websites, etc.. for the purpose of advertising?



Thank you.
#creating #demographics #find #product
  • Profile picture of the author Alexa Smith
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    Originally Posted by TheNewGuy2010 View Post

    How do you find out the demographics for a product that you're creating?
    Ideally, you do it the other way round, and design the product according to your knowledge of the demographics. Apologies if this sounds unhelpful (and I don't know the tow-truck business start-up niche at all!) but this relates to the difference between finding out what people want to buy and then looking for a way of supplying it, rather than producing something to sell and then asking yourself "how to find people who might want to buy it".
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    • Profile picture of the author TheNewGuy2010
      I created the product based on my research and demand for similar products.

      The info that I am looking for is age, race, gender, income level, etc....


      Originally Posted by Alexa Smith View Post

      Ideally, you do it the other way round, and design the product according to your knowledge of the demographics. Apologies if this sounds unhelpful (and I don't know the tow-truck business start-up niche at all!) but this relates to the difference between finding out what people want to buy and then looking for a way of supplying it, rather than producing something to sell and then asking yourself "how to find people who might want to buy it".
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  • Profile picture of the author ChrisDouthit
    You can find demographics info on blogs and other sites by using QuantCast.com. You can see male/female, age, kids, income, education and race. It will give you a read out on the percentages of those that use the site.

    Of course not all sites are included, and I think it will give you estimates on smaller sites. If the site you are looking up has no data it is likely not worth advertising on anyway.
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    • Profile picture of the author TheNewGuy2010
      Thanks, I appreciate the reply.


      Originally Posted by ChrisDouthit View Post

      You can find demographics info on blogs and other sites by using QuantCast.com. You can see male/female, age, kids, income, education and race. It will give you a read out on the percentages of those that use the site.

      Of course not all sites are included, and I think it will give you estimates on smaller sites. If the site you are looking up has no data it is likely not worth advertising on anyway.
      Signature
      Retired Internet Marketer.
      Gone Fishing....
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  • Profile picture of the author serryjw
    Do you want demographics or psychographics? To use your example, this is need driven. male/female, young/old would use it because they NEED to...
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    • Profile picture of the author TheNewGuy2010
      Originally Posted by serryjw View Post

      Do you want demographics or psychographics? To use your example, this is need driven. male/female, young/old would use it because they NEED to...

      I'll take both.
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      • Profile picture of the author serryjw
        Be happy to help if you PM me your REAL product niche.
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