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Aweber Complaints

by Joe Thio
3 replies
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#aweber #complaints
  • Profile picture of the author LilBlackDress
    Originally Posted by Joe Thio View Post

    I've had an email list that I haven't sent out to in a few months (about 300 double opt-ins), and I decided to start emailing them again. I sent them an email that was simply a tutorial video I made talking about best practices for various social media sites, no sales pitch or anything, just good info.

    Anyway, I got three complaints... I think it was a combination of not sending to them in a while, as well as a probably poorly chosen subject line: "Hey There! It's been a while but... ". I probably should have made it more clear what the email was about.

    I know you're supposed to keep your complaints under 0.1%, but even 1 complaint on my list would be over 0.3%. I was wondering if anyone had some general advice for keeping the complaint rate lower, and what to do if Aweber starts asking about it. Also, I read that a "complaint" can just be someone sending the thing to a spam box, which is stupid because they might do that just out of laziness instead of unsubscribing.
    One thing to do is cull your list and remove anyone that has not opened for some time.
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  • Profile picture of the author VinnyBock
    Originally Posted by Joe Thio View Post

    I've had an email list that I haven't sent out to in a few months (about 300 double opt-ins), and I decided to start emailing them again. I sent them an email that was simply a tutorial video I made talking about best practices for various social media sites, no sales pitch or anything, just good info.

    Anyway, I got three complaints... I think it was a combination of not sending to them in a while, as well as a probably poorly chosen subject line: "Hey There! It's been a while but... ". I probably should have made it more clear what the email was about.

    I know you're supposed to keep your complaints under 0.1%, but even 1 complaint on my list would be over 0.3%. I was wondering if anyone had some general advice for keeping the complaint rate lower, and what to do if Aweber starts asking about it. Also, I read that a "complaint" can just be someone sending the thing to a spam box, which is stupid because they might do that just out of laziness instead of unsubscribing.
    I can't tell you how to handle the situation if aweber gets involved, but you definitely should be a bit more specific in your subject line... I know its tempting to be vauge in the hopes you'll get more opens, but I think less opens but a higher click rate is always better...

    Something I try to do when ever possible is personalize the subject line as well...
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  • Profile picture of the author prem khaira
    Banned
    Originally Posted by Joe Thio View Post

    which is stupid because they might do that just out of laziness instead of unsubscribing.
    YUP! I 100% agree with you. Sometimes i send out a broadcast to like 3000 people and i'll have 2 - 3 complaints. People are assh***s that's why. I feel your frustration but it is what it is unfortunately.

    I sometime wish i knew exactly who complained instead of unsubscribing.
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