Would You Target Furniture, A Niche or a Micro Niche

11 years ago

It really depends on how you are hoping to monetize the site. If you have some great sources that you can be an affiliate for you should be able to make some money depending on how many people are looking to buy what you're.

It wouldn't hurt to put a site up, get your good quality content posted, and drive traffic to the site as you suggested. Once you monetize it with your affiliate products you could try driving traffic with PPC, a little Google Adwords and/or Bing, to get some traffic quickly. This will allow you to test the profitability/viability of the niche and help you determine if you want to continue focusing on the niche or not.

Jon.

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writeaway

11 years ago

I would look to see if the microniche categories have enough traffic. If not, I'll roll them into a larger category with more traffic. Run the terms through google keyword selector tool.

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justlukeyou

11 years ago

Originally Posted by writeaway

I would look to see if the microniche categories have enough traffic. If not, I'll roll them into a larger category with more traffic. Run the terms through google keyword selector tool.

Is that for Google SEO?

Im trying to ignore Google as I simply dont understand it. I have found some forums which have large numbers of users

What Im ultimately trying to do is to figure how large typical affiliate sites are. For example would they target all sportswear or American Football sportswear or American Football helmets.

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NewRiseDigital

11 years ago

A site targeting all furniture is going to be up against larger stores (I'm in the UK so here it would be places like Ikea, Argos, Homebase and such) especially in the search engines, and you will probably find that level of competition in the room categories too. I'd definitely specialize if I was going to start a furniture site, very micro niche is likely where the competition will be the lowest, although you don't say if you're selling furniture you make or whether you're going to be an affiliate for others.

Maybe you can diversify your niche and target newlyweds that are looking to furnish their first home with a certain look, or perhaps you can specialize in one type of wood?

It's an interesting niche so good luck with it!

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ragnartm

11 years ago

I don't think targeting furniture in general is a good idea.. I would at least decide price range or a specific group of people like IBK said. So you could go for budget furniture, super-high end furniture or furniture for families with small kids. Depending on who your target market is, the site design should probably be different.

How about this, since you're going to target forums... just start participating and connecting, find out what people are looking for... then try to compare the market for the possible niches you could go into. If you have an unending source for quality content you could always do one niche, then expand, expand again and tie it together in a huge site network and possibly make a real splash in the whole furniture scene.

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Andra el

11 years ago

I suggest to specify your keywords ... more specific the keyword easier u get traffic

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isadoregregory

11 years ago

you nailed! a wider niche of furniture sure is easier to market and has a bigger potentials compared to the limit a very specific type of furniture provides!

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justlukeyou

11 years ago

Does this include forum marketing?

If someone reads "Save money on red widgets" would generate more traffic than "save money on widgets"

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KenJ 11 years ago

Hi Justlukeyou

The more specific you can drill down to colour and style the better. I used to have an ecommerce site that sold 50 versions of one type of window blind. There was a page for each variation. Some got more traffic than others.

So if you are in the furniture business find a specific product type e.g. Tub Chairs. (Tub Chairs is actually a good niche in the UK)

Then have all the different types and colours of tub chairs with a page or listing.

Good luck

KenJ
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Adie

11 years ago

Furniture is a huge niche. You can divide it into sub niches like Italian furniture, western, asian, etc.. or living room, dining, etc..

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justlukeyou

11 years ago

I have page for each product but what about firum marketing. If I say "save money on oak furniture" the people who want furniture won't click on the link yet I also sell pine furniture. So should I just say "save money in furniture".

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KenJ

11 years ago

Originally Posted by justlukeyou

I have page for each product but what about firum marketing. If I say "save money on oak furniture" the people who want furniture won't click on the link yet I also sell pine furniture. So should I just say "save money in furniture".

In that scenario you should keep it general. So "Save Money On Furniture" would be better. I might spice it up a little more than that, depending on the forum and your reputation there.

KenJ

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henrywilliams13

11 years ago

Originally Posted by justlukeyou

I have page for each product but what about firum marketing. If I say "save money on oak furniture" the people who want furniture won't click on the link yet I also sell pine furniture. So should I just say "save money in furniture".

Thanks for share this valuable information. I'm searching a certified furniture dealer where i can purchase some furniture for my new office.

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MrJonny

11 years ago

Maybe you can go towards a small niche, but keep the domain name generic. So that in the future, when the traffic picks up, you can expand categories to target more niches within that market.

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justlukeyou

11 years ago

Originally Posted by MrJonny

Maybe you can go towards a small niche, but keep the domain name generic. So that in the future, when the traffic picks up, you can expand categories to target more niches within that market.

Thanks,

Thats what I've done Ive got a very generinc domain. I think I've set my stool out well.

I found an amazing product display also How to Create a Simple Multi-Item Slider | Codrops

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darrensy

8 years ago

[DELETED]

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quadagon 8 years ago

Thank God for your insightful reply. I know the OP has been pressing f5 for 2 1/2 years waiting for your indepth anaylsis of his situation.

Reported for spam.
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- Regional Warrior 8 years ago
  
  Originally Posted by quadagon
  
  Thank God for your insightful reply. I know the OP has been pressing f5 for 2 1/2 years waiting for your indepth anaylsis of his situation.
  
  Reported for spam.
  
  Q
  
  they the Mods in there great wisdom have deleted the post so if you delete yours this will go back to sleep where is belongs
  
  Thanks
  
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Would You Target Furniture, A Niche or a Micro Niche

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