What's a good Newsletter book?

skyward · 05-11-2009, 07:03 AM

Hi,

I'm putting together an email newsletter campaign for a brick and mortar company in my area. Does anyone know of a good resource, one that pretty much gets down to the exact science of creating one.

For example, plain text verse html, optimum length, etc.

Thanks.

alan mac · 05-11-2009, 07:06 AM

I'm not sure but I would expect Discover Which Marketing Programs Really Work to have done something.

alan

alan mac · 05-11-2009, 07:07 AM

sorry that was marketingexperiments.com

thanks

cato · 05-11-2009, 07:30 AM

I really like How to Create a Newsletter by a fellow Warrior Donna Walsh, here is the link (not an affiliate link) How To Create A Newsletter

skyward · 05-11-2009, 08:08 AM

Hi,

These sound great. I'll take a look.

Thanks.

05-11-2009, 07:03 AM	#1
skyward HyperActive Warrior War Room Member Join Date: Apr 2009 Location: USA Posts: 146 Thanks: 25 Thanked 4 Times in 3 Posts	What's a good Newsletter book? Hi, I'm putting together an email newsletter campaign for a brick and mortar company in my area. Does anyone know of a good resource, one that pretty much gets down to the exact science of creating one. For example, plain text verse html, optimum length, etc. Thanks.

05-11-2009, 07:06 AM	#2
alan mac Warrior Member Join Date: Sep 2008 Posts: 29 Thanks: 0 Thanked 2 Times in 2 Posts	Re: What's a good Newsletter book? I'm not sure but I would expect Discover Which Marketing Programs Really Work to have done something. alan

05-11-2009, 07:07 AM	#3
alan mac Warrior Member Join Date: Sep 2008 Posts: 29 Thanks: 0 Thanked 2 Times in 2 Posts	Re: What's a good Newsletter book? sorry that was marketingexperiments.com thanks

05-11-2009, 07:30 AM	#4
cato HyperActive Warrior War Room Member Join Date: Feb 2008 Location: Geneva, IL Posts: 199 Thanks: 4 Thanked 31 Times in 31 Posts	Re: What's a good Newsletter book? I really like How to Create a Newsletter by a fellow Warrior Donna Walsh, here is the link (not an affiliate link) How To Create A Newsletter

05-11-2009, 08:08 AM	#5
skyward HyperActive Warrior War Room Member Join Date: Apr 2009 Location: USA Posts: 146 Thanks: 25 Thanked 4 Times in 3 Posts	Re: What's a good Newsletter book? Hi, These sound great. I'll take a look. Thanks.