How seriously should we take PAGE SPEED?
I would like to share some thoughts and hopefully start a discussion about a topic all of us should be interested in and straight forward answers are not to be found.
How seriously should we take PAGE SPEED?
My story began when google added their new little widget to adsense which tells you what you need to improve to earn more money.
Before that - I didn't even know what score my sites got with google's page speed test tool...
When I saw that some of my pages (according to adsense) get a low page speed score I started getting obsessed with he whole thing, installing cash plugins, picture minifier plugin and so on... trying to get my speed score as high as possible.
I did get it up from about 80 to about 89 and felt very good about it.
I was thinking about maybe changing my wp theme to get it even higher but found it really hard to locate a theme which is responsive, supports languages AND I have some kind of reason to believe it will improve my page speed score even more.
While I was thinking about it I saw that google upgraded their test site speed tool (I was using gmetrix all this time) so I re-tested my websites and guess what?
Not only that now they have also a mobile speed test in which I get a score of 50/100, also my desktop results got down by 5%.
So now my score is not that good (again) plus I have this mobile thing to take care of and I don't know how to...
I started thinking to myself - maybe I'm taking this whole thing too seriously?
I don't even know what's considered to be a high score! Maybe 90/100 is as good as it gets?
And what implications does it have (if at all) on my traffic and revenues?
So I started analyzing some big famous websites with google's tool and I was very surprised from the results:
Amazon.com
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mobile: 75/100
desktop: 89/100
Cnn.com
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mobile: 66/100
desktop: 61/100
Gmail.com
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mobile: 64/100
desktop: 85/100
Facebook.com
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mobile: error
desktop: 79/100
So... what score should I strive for then? If on mobile even gmail.com gets a 64 score, then here's my first question again:
How seriously should we take PAGE SPEED?
Any insights, thought and brainstorming discussions would be appreciated! :-)
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Ron Rule
http://ronrule.com
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Ron Rule
http://ronrule.com
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Online Visual Communication expert
Visual Marketing Info signup: Visual Marketing Online
Online Visual Communication expert
Visual Marketing Info signup: Visual Marketing Online