DVD shipping & handling... typical conversion rate?

Anonymous Affiliate · 05-11-2009, 10:55 AM

Imagine the typical landing page with a video offering a free DVD (plus $5.95 shipping & handling). You know, the typical Russel Brunson's Micro Continuity page to funnel people into your "system" with that initial free DVD.

Does anyone have some tested data as far as conversion rate goes? I have set up a page like that (video plus "get the free DVD" call to action) and only a 4% of the visitors are getting the DVD. I mean, considering it's just $5 for the S&H and the presentation video is not bad at all, I was expecting a higher CTR on that page.

Thanks in advance.

NakMuay · 05-11-2009, 11:02 AM

There are so many factors involved here it's hard to say without understanding what type of content is on the DVD you're offering, what the content of your offer page is, who you're marketing to...you catch the drift.

I've done the DVD teaser thing with some success on a regional level, but haven't moved online with it yet.

Curious to know, who's making your DVD's?

Anonymous Affiliate · 05-11-2009, 11:08 AM

It's just the typical DVD on how to do ABC in XYZ (lose 14 pounds in 14 days, build your own wooden cottage under $5000, how to cook quality food in 20 minutes, etc that kind of stuff).

Anonymous Affiliate · 05-12-2009, 04:00 AM

No one's got tested figures for free DVD (plus shipping & Handing) conversion ratios?

05-11-2009, 10:55 AM	#1
Anonymous Affiliate Senior Warrior Member War Room Member Join Date: May 2009 Posts: 1,887 Thanks: 256 Thanked 336 Times in 245 Posts	DVD shipping & handling... typical conversion rate? Imagine the typical landing page with a video offering a free DVD (plus $5.95 shipping & handling). You know, the typical Russel Brunson's Micro Continuity page to funnel people into your "system" with that initial free DVD. Does anyone have some tested data as far as conversion rate goes? I have set up a page like that (video plus "get the free DVD" call to action) and only a 4% of the visitors are getting the DVD. I mean, considering it's just $5 for the S&H and the presentation video is not bad at all, I was expecting a higher CTR on that page. Thanks in advance.

05-11-2009, 11:02 AM	#2
NakMuay Drew Chu War Room Member Join Date: Dec 2008 Location: ID Posts: 33 Thanks: 5 Thanked 7 Times in 7 Posts	Re: DVD shipping & handling... typical conversion rate? There are so many factors involved here it's hard to say without understanding what type of content is on the DVD you're offering, what the content of your offer page is, who you're marketing to...you catch the drift. I've done the DVD teaser thing with some success on a regional level, but haven't moved online with it yet. Curious to know, who's making your DVD's?

05-11-2009, 11:08 AM	#3
Anonymous Affiliate Senior Warrior Member War Room Member Join Date: May 2009 Posts: 1,887 Thanks: 256 Thanked 336 Times in 245 Posts	Re: DVD shipping & handling... typical conversion rate? It's just the typical DVD on how to do ABC in XYZ (lose 14 pounds in 14 days, build your own wooden cottage under $5000, how to cook quality food in 20 minutes, etc that kind of stuff).

05-12-2009, 04:00 AM	#4
Anonymous Affiliate Senior Warrior Member War Room Member Join Date: May 2009 Posts: 1,887 Thanks: 256 Thanked 336 Times in 245 Posts	Re: DVD shipping & handling... typical conversion rate? No one's got tested figures for free DVD (plus shipping & Handing) conversion ratios?