Comparison of 3 airline websites

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I have a small task to do, which consists of comparing the three, and analysing the use of the following websites as a marketing tool.

Singapore Airlines
JAPAN AIRLINES Corporate Information
Welcome to Malaysia Airlines - Experience Award-Winning Malaysian Hospitality | Malaysia Airlines

A main point I'm coming up with is the promotions/clubs at Singapore & Malaysia. Japan's airline seems to lack these marketing techniques.

What are some other uses of the website as a marketing tool?
#airline #comparison #websites

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