Why a business should come online?

11 years ago

I don't know what it's like in the city you're from, but in my closest city if you just look around you can see at least 20% of businesses have closed down in the last couple of years.

There are so many "Shops To Let" it's getting ridiculous.

I swear in a few more years it will be like a ghost town.

The reason why is obviously because so many people are shopping online these days.

If you're experiencing something similar in your city then maybe you can illustrate this point to your friend's uncle.

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maddyy

11 years ago

Use more stats and social network to your advantage.. Everyone is on them these days! Interview a few people who are online and build a portfolio of evidence... Don't just go empty handed.

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RestlessBlaze

11 years ago

Originally Posted by maddyy

Use more stats and social network to your advantage.. Everyone is on them these days! Interview a few people who are online and build a portfolio of evidence... Don't just go empty handed.

evidence of what?

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RestlessBlaze

11 years ago

You mean, evidence of website building or how i increased profits of certain business?

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Michael Rosmer

11 years ago

You're starting with the wrong premise. He shouldn't necessarily be online. I have a friend who runs a company that did $70 million in sales in a year without a website. You shouldn't just necessarily "be online". It might not hurt but it doesn't necessarily help that much depending on the business/industry. If you start by figuring out if he should be online then it will be much easier to convince him he should when you find out that's the case. In this sense just look at traffic and how buyers are making their decisions. For example, I'm not a fan of companies like Boeing being on social media much (except perhaps for recruitment). Why? Because that's not how buyers make a $100 million purchasing decision so it's a waste of effort. Understanding your market determines how you should be marketing to them.

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JamesDrew

11 years ago

It really depends what kind of business he is in.

One somewhat easy way to do it is to find out who his major competitors are and if they are online and ranked for keyword searches that people are looking for his product or service.

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Keith Boisvert 11 years ago

Having an online presence is one thing, but making it so that this company can utilize it is another. Do they NEED to be online? Maybe, depends on the biz. But I do believe that most businesses can utilize the web in one form or another to drive business or at minimum...connect and relate to their customers/clients.

The key is to understand their business, and explain to them HOW what you want to do can benefit them short and long term.

I have worked with biz owners that had no site and didn't want one. I set up short term promotional sites for a specific marketing campaign and they were content with just that.

It's all about showing/explaining the benefits and ways to use what you plan to do. Stats are one thing, but the proof is in the pudding they say.
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kayfrank

11 years ago

Here's a good read if you are in the UK

In the UK 80% of music and videos are bought online, what sectors are next? | IP Blog: SEO, SMO and web development insights

It has a good graph showing sales in various sectors.

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Jill Carpenter

11 years ago

Originally Posted by Michael Rosmer

You shouldn't just necessarily "be online". It might not hurt but it doesn't necessarily help that much depending on the business/industry. If you start by figuring out if he should be online then it will be much easier to convince him he should when you find out that's the case.

The big question you need to answer is "How are the clients finding the business?"

You need to learn more about his customers. Are they in the demographic/age group that primarily uses their computers to look things up? Is most of the business through referrals? What problem do his customers have - and how urgent is it for them to contact him to solve it? Are there things that his website could provide/offer his customers to make them more informed? Could his website provide value to the web or is it just an online business card?

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Fernando Veloso

11 years ago

A website and social media presence ALWAYS helps a business - well, at least vast majority of them. We could go on discussing this for days, but truth is people use the web to confirm/check/analyze where they invest their money. And nothing worse then trying to find a business online and realize they rely on sites like Yellow Pages and similar to be seen...

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johnben1444

11 years ago

Here are a few tips, some live statistic might help too.

It's the trend.

There is a huge market and money to be made online.

Lots of ways to monetize too.

It automate things and make life easy thereby reduces overhead cost associated with traditional business.

There are lots more..

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zahanega

11 years ago

Just having a website put his business's name out there for much more people. With modern marketing techniques he can expand his business even further. It's much easier to do successful online marketing as well.

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NewParadigm

11 years ago

Show him stats for key word searches related to his business. All those people searching for his type business will be going to his competitors. Is he in the yellow pages? then he should be online. Is he in the phone book? then he should be in online listings.

Show him competitor sites, FB pages etc....

Many who already aren't online, just won't do it and are a waste of time to pursue as a business strategy. Maybe he is comfortable with a steady business. Does he want any more business?

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trader909

11 years ago

not all should..need to.

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trader909

11 years ago

B2C you need to be online

B2B - not really.

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NewParadigm 11 years ago

Originally Posted by trader909

B2C you need to be online

B2B - not really.

B2B not really? wow. B2B online is huge and growing.
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Alex Mensah

11 years ago

Originally Posted by RestlessBlaze

I am trying to convince some offline business that he should come online. He is close friend's uncle and i know that every offline business should be on internet. But, i want to convince him.Is there any /data infographics which do this job? Like

1) 60% of world's population is online.

2) 70% of buyers search google before making offline purchase. That sort of things.

Any help?

also let him know that less people are using things like yellow pages, superpages, or any other paper type advertising.

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